Highlighting YouTube’s Crème De La Crème Makeup Influencers

10 Best YouTube Makeup Artists You Should Follow

Richard Bennett

Oct 26, 2023• Proven solutions

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While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unveiling Video Magic: Mastering Your YouTube Studio

YouTube Creator Studio is a powerful tool for content creators. It allows you to manage and optimize YouTube channels for better performance. With YouTube studio monetization features, you can keep track of your revenues. The creator study also allows you to manage your videos and see how well they are performing. This article explores the monetization Youtube Studio in detail, including how to access and use it.

YouTube Video Editor A cross-platform for creating YouTube-ready videos with monetization!

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Part 1. Introduction to YouTube Studio: Definition and Uses

Every creator is aware of YouTube Studio com monetization as a tool for managing YouTube. However, how much can you say about channel monetization YouTube Studio? Let’s have a look at what you need to know:

What is YouTube Studio?

YouTube Studio is a tool that allows creators and other users to manage their channels. Formerly known as YouTube Creator Studio, the tool helps you to edit and monitor the performance of your videos, You can also view and reply to comments, or even schedule content.

Uses of YouTube Studio

YouTube Studio is an essential tool for creators and brands. It helps them manage their presence on YouTube. Individuals can also grow their channels and track the progress they have made. Other people also use YouTube Studio as a hub to get a snapshot of their channel’s performance. It makes it easier to manage videos and offer opportunities for monetizing content through the YouTube Partner Program (YPP). The features that creators can access via the studio include:

• Manage the channel: YouTube Studio allows creators to customize their channel’s appearance, branding, description, and layout.
• Editing of videos: Options for editing videos in the Studio include details, end screens, thumbnails, uploading videos, subtitles, and adding or managing playlists.
• View your performance: Detailed insights are available about the performance of the videos, audience demographics, watch time, and more.
• YouTube Monetization: All the tools and settings for monetizing your videos and Shorts on YouTube are found on the Studio.
• Manage your comments: The comments section of the Studio allows you to view and reply to comments on your videos.

Part 2. Master Your YouTube Presence: Essential Steps to Dominate Creator Studio

Getting started with YouTube Creator Studio is simple. Log in to your YouTube, and click on the profile pic at the right corner of the page. Then select YouTube Studio from the dropdown menu.

Step-by-Step Guide for Using YouTube Creator Studio

Beginners may find it a bit tricky to navigate the YouTube Creator Studio. There are a lot of tools to explore, each with a unique function. Let’s break down the essentials to get you started.

Step 1Navigating the YouTube Studio

To launch the YouTube Creator Studio, head over to studio.youtube.com and sign in. Then click on your profile pic and select YouTube Studio. On the left-hand side of the Studio screen, browse to navigate the features.

Step 2Exploring the Creator Dashboard

The YouTube Creator Studio Dashboard provides all the handy information needed to create a growth strategy for your channel. You will see the analytics of your top videos and a summary of your views. You will also see your current subscribers watch time, and more:

• Review how your most recent video is performing
• Review personalized suggestions to grow your channel
• Check recent comments and respond appropriately
• Watch the latest updates from the YouTube team
• Look at important notifications to avoid copyright violations or monetization issues on time
• Explore the audio library to gain access to free soundtracks and music

Step 3Manage Your Content

Click on the Content tab on the dashboard. Manage your content by editing or just reviewing the performance of each video. You can also create playlists linked to the videos to choose watch time.

Step 4Monitoring Channel Performance

The YouTube Creator Studio Analytics provides a summary of your video metrics and reports. This will help you figure out what is working. The analytics also point out what needs to be improved to gain more views. Be sure to check views and watch time to get an accurate picture of the channel’s performance.

Step 5Review Your Studio Monetization Tab

The monetization tab shows the monetization status of your channel. On the left side of the dashboard, click Earn to access this feature. After being accepted to the YPP, you can make money from advertising revenue, merch shelf, channel membership, and the fan-funded program. Before monetization, this page shows how far you are to meet the eligibility criteria.

Importance of Verifying the YouTube Channel

After uploading your videos to YouTube Creator Studio, you need to optimize each for monetization. This ensures that the algorithm works in your favor. It is also important to create an AdSense Account and link it to your channel. This will:

• Increase your level of credibility because a verified YouTube channel is seen as more trustworthy by viewers
• Protect you and your channel from impersonation by preventing other users from creating fake accounts under your name.
• Unlock additional features such as the ability to lie stream in HD and customer the channel layout.

Linking your AdSense to the Account is also a crucial step towards getting paid for your creation on YouTube. It ensures that your earnings get to you. After joining the YPP, you are allowed to change your linked AdSense account if you already have one. You can also monetize more than one channel using the same AdSense account, and keep track of your earnings.

Part 3. Create YouTube-Ready Videos with Wondershare Filmora

The success of your YouTube channel largely depends on the quality of the videos uploaded. You need video editing software that will make your creator studio attractive even before opening individual videos. Wondershare Filmora is a top choice for many creators looking to outperform their competitors on YouTube. Explore the range of possibilities with Filmora ranging from creative video effects to stunning text animations.

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Making YouTube-ready videos with Filmora is quick and easy. You need to have great footage to start with. Then, explore the editing features that will make the video stand out. Let’s have a look at the steps involved:

Step 1Launch Filmora

Launch Filmora by double-clicking the desktop icon. On the welcome window, select the aspect ratio you want to use, and choose to create new project.

Step 2Create a New Project and Import Files

Once the editor loads, import the media files that you want to use in the project. Click om the import tab and select where you want to import the files from.

Step 3Organize Your Project Material

Manage the files you will be using in the editing project. Creating a folder for the project allows you to organize the file using different criteria such as type or purpose such as food footage.

Step 4Place Files on the Timeline

Time to start editing your video. Place the video and audio files on the timeline while removing the redundant parts. Use the drag-and-drop feature to edit the clips, one at a time, cutting out unneeded footage to have a clear story.

Step 5Apply Visual Effects

After removing the unwanted parts from the video clips, detach the audio and video files. Insert transitions between clips, add music, and use other visual effects on Filmora to make the video more exciting.

Step 6Conduct the Color Correction Process

The effects icon gives you access to filters and overlays to make your video colors more vivid. Select the filters of choice, and drag and drop it to where you want to use on the timeline.

Step 7Export and Share

Once you are satisfied with the video outcome, export it in MP4 format, ready for upload on YouTube. Save it in your local drive, and upload it to YouTube via the Creator Studio.

Conclusion

The YouTube Creator Studio allows you to manage your channel and content in a central location. You get access to all the essential features, including analytics and content editing. Also, manage the monetization of your videos and reply to comments. Good video editing software will play a crucial role in building your channel. We recommend exploring video editing features on Wondershare Filmora to make better videos for your channels. With most tasks now optimized, editing videos with Filmora is now easier and fun.

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