How to Captivate Audiences and Gain Traction with YouTube Shorts

How to Get More Views with YouTube Shorts

Richard Bennett

Mar 27, 2024• Proven solutions

One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.

With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.

• Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
• Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
• Part 3: Optimize YouTube Shorts to Get More Views
• Part 4: How to Analyze YouTube Shorts Performance

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Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section

Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.

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To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.

Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.

Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.

Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:

Note: It is assumed that you already have a couple of shorts video published on YouTube.

Step 1: Get to YouTube Studio Customization Section

Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.

Step 2: Add YouTube Shorts

Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.

Step 3: Add Short videos to Featured sections and Save the Changes

Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.

Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views

The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.

To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.

Things to Consider for creating attractive thumbnail

While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:

• Relevance

Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.

• Clarity

Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.

• Correctness

You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.

Part 3: Optimize YouTube Shorts to Get More Views

The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.

A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:

• Attractive Thumbnail

As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.

• Compelling Title

The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.

• Detailed Description

The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.

• Tags

Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.

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Part 4: How to Analyze YouTube Shorts Performance

YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.

However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.

FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?

Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Peering Into Mr. Beast’s Economic Landscape

Have you ever wondered how much a YouTuber might make by just uploading a video? Does it intrigue you how the famous YouTubers became famous in the first place?

Well quite reasonably, YouTube has given so many artists a platform to showcase their talent and earn easily. One such YouTuber is Mr. Beast, who has not only earned a lot but also has been an inspiration to many for making creative content and generating income.

We will now go through the life of Mr. Beast and know how much Mr. Beast earns, what his net worth is, and how you can be a successful YouTuber in a few simple steps.

1. How to create quality content with Wondershare Filmora

Part 1: Who is Mr. Beast?

Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.

Here’s a quick biography of Mr. Beast.

Mr. Beast’s (Jimmy Donaldson) Biography
Real Name	Jimmy Donaldson
Age	24 Years
Gender	Male
Height	6 feet 3 inches
Nationality	American
Profession	YouTuber, Content Creator
Net Worth	$40 Million
Monthly Income and Salary	$3 Million
Yearly Income in India Rupees	$30 Million

After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.

Part 2: Mr. Beast YouTube Income

Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.

Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.

Mr.Beast’s YouTube Stats
Total Videos Uploaded	728 videos
Subscribers	104 million
Overall Video views	16.6 Billion
Last 30 Days’ views	340.7 Million
Estimated Monthly Earnings	$ 550.31K - $ 1.7M
Estimated Yearly Earnings	$12 Million

As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.

The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.

Part 3: Why is Mr. Beast Trending on YouTube?

Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are

A Relentless amount of work and effort:

Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.

Specified target audience:

Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.

Engaging Videos:

The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?

Here’s the typical flow of a MrBeast video:

1. He introduces a challenge
2. He then explains the rules
3. He announces a reward (Cash/ Merchandise/ Car)
4. He then follows the contestants as they face the challenge
5. Lastly he gives the winner lots of money

Skillfully Edited Videos

Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.

Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!

$456,000 Squid Game In Real Life!

Feel-Good Element

You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.

The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.

Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast

Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:

Put Efforts

People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.

Understand the Audience

Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.

Hire an expert team

Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.

Produce Quality Content

Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.

Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!

Let us now understand how you can make quality content in Wondershare Filmora.

How to create quality content with Wondershare Filmora

Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.

Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.

Steps to create or edit a video in Filmora:

You need to have downloaded a trial version of Wondershare Filmora before you begin:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Import files

By clicking on ‘import,’ you can access the folder to browse the videos you need.

This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.

Step2 Insert the video in timelines

To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.

Step3 Alter Speed and Duration Settings

You may alter the duration of the video using the Speed and Duration Settings.

Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.

Step4 Adjust the size and positioning of the video

You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.

Step5 Advance editing

Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like

1. Applying motion effects

2. Adjust the tone of video

3. Change the colors of video

4. Play with the audio.

Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.

Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library

Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.

Effects:

Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.

Stock Videos:

Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.

You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.

Now you can easily find content to make your videos attractive.

Elements:

Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.

Find multiple elements from the Element section beside the effects and transition section in Filmora.

Transition:

Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.

The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.

Step7 Export and save the video

The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.

The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!

Final Words

YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.

No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Who is Mr. Beast?

Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.

Here’s a quick biography of Mr. Beast.

Mr. Beast’s (Jimmy Donaldson) Biography
Real Name	Jimmy Donaldson
Age	24 Years
Gender	Male
Height	6 feet 3 inches
Nationality	American
Profession	YouTuber, Content Creator
Net Worth	$40 Million
Monthly Income and Salary	$3 Million
Yearly Income in India Rupees	$30 Million

After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.

Part 2: Mr. Beast YouTube Income

Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.

Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.

Mr.Beast’s YouTube Stats
Total Videos Uploaded	728 videos
Subscribers	104 million
Overall Video views	16.6 Billion
Last 30 Days’ views	340.7 Million
Estimated Monthly Earnings	$ 550.31K - $ 1.7M
Estimated Yearly Earnings	$12 Million

As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.

The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.

Part 3: Why is Mr. Beast Trending on YouTube?

Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are

A Relentless amount of work and effort:

Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.

Specified target audience:

Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.

Engaging Videos:

The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?

Here’s the typical flow of a MrBeast video:

1. He introduces a challenge
2. He then explains the rules
3. He announces a reward (Cash/ Merchandise/ Car)
4. He then follows the contestants as they face the challenge
5. Lastly he gives the winner lots of money

Skillfully Edited Videos

Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.

Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!

$456,000 Squid Game In Real Life!

Feel-Good Element

You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.

The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.

Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast

Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:

Put Efforts

People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.

Understand the Audience

Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.

Hire an expert team

Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.

Produce Quality Content

Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.

Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!

Let us now understand how you can make quality content in Wondershare Filmora.

How to create quality content with Wondershare Filmora

Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.

Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.

Steps to create or edit a video in Filmora:

You need to have downloaded a trial version of Wondershare Filmora before you begin:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Import files

By clicking on ‘import,’ you can access the folder to browse the videos you need.

This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.

Step2 Insert the video in timelines

To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.

Step3 Alter Speed and Duration Settings

You may alter the duration of the video using the Speed and Duration Settings.

Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.

Step4 Adjust the size and positioning of the video

You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.

Step5 Advance editing

Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like

1. Applying motion effects

2. Adjust the tone of video

3. Change the colors of video

4. Play with the audio.

Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.

Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library

Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.

Effects:

Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.

Stock Videos:

Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.

You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.

Now you can easily find content to make your videos attractive.

Elements:

Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.

Find multiple elements from the Element section beside the effects and transition section in Filmora.

Transition:

Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.

The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.

Step7 Export and save the video

The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.

The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!

Final Words

YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.

No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later