How to Create Impactful Online Ads on a Limited Budget

How to Create Video Ads for Free in YouTube Video Builder

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

Part 1: What Is YouTube Video Builder?
Part 2: How Does YouTube Video Builder Work?
Part 3: How to Get YouTube Video Builder?
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Part 5: Tips for Making Good Video Ads with YouTube Video Builder

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
Remain consistent with the theme color, fonts, etc. throughout the video
Make sure to include a catchy ‘Call for action’ text in your video ad
Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Digital Domain Decisions: Short-Form Content

Create Your YouTube Shorts with Wondershare Filmora

An easy and powerful YouTube Shorts editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

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Social media platform is a solace to many users. You get entertained and also have a chance to share your videos with the world. Among the popular apps are TikTok and Shorts. TikTok got to the market earlier but has so far found a new competitor in the field. Shorts video has now fully emerged from YouTube and has almost the same playing ground. But it is still unclear whether YouTube Shorts and TikTok are comparable. While TikTok has over 2 billion downloads, YouTube, on the other hand, already has a massive audience for the tough tussle.

Both TikTok and Shorts give both creators and viewers the chance to share short videos for entertainment and promotional purposes. However, they are different in various aspects. Both the apps have their disadvantages and advantages, depending on a user’s preference. Dive into the next section to discover whether TikTok’s impact is about to be threatened by YouTube Shorts.

Are YouTube Shorts and Tiktok the same thing?

Shorts and TikTok are not the same in various ways. TikTok first emerged in the market way before Shorts. TikTok was initially known as musically; and later revamped fully as TikTok in 2016. It immediately gained a massive audience worldwide. This is what brought about competition from other apps, trying to replicate TikTok. Apps like Instagram and Facebook added some functionality to their platform to no match. Finally, YouTube pulled it off in 2020, rolling its version of Short videos but in beta version. These two apps have adequate similarities and differences.

They are both for short-form videos and allow creators to add music from audio libraries. You can also earn some good bucks with these two apps. However, they differ in some aspects. As Shorts can only be 15-seconds long, TikTok can go as long as three minutes. You can also view TikTok directly from its app while for Shorts, you need a separate app, YouTube.

YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

Let’s focus on the TikTok and Shorts video by perusing the similarities and differences deeply.

- Similiarity

Check out in which aspects TikTok and Shorts are similar to each other.

1) Monetization

Both platforms provide creators with tools to earn money from their content. TikTok’s first move was to pay selected influencers about $500 for joining the app and creating content. Creators make money from TikTok by promoting products and services of their audience as well as launching their careers through the app. Likewise, brands also get to creators through the “TikTok Creator Marketplace” platform for promotions.

You can also earn on YouTube Shorts from Google AdSense. This is an in-built video monetization that creators use for showing ads on their videos. Earnings will accumulate every month-end for withdrawal.

2) Analytics

Both YouTube and Shorts offer analytics like adding comments, likes, shares, and many more. Likewise, you can view your videos on either desktop or mobile platforms. With both platforms, you get an endless number of videos to watch and discover by scrolling. Also, both apps focus on short videos to entertain viewers.

You can directly get in touch with both YouTube shorts and TikTok creators. This gives an open leeway to discover new creators to follow and subscribe to. All you need to do is go to the creators’ videos in both feeds and hit the “Follow” or “Subscribe” button. Henceforth, you’ll start seeing what they post and keep in touch with their signs of progress.

4) Privacy

Both apps have taken consideration into privacy issues. They allow creators to set their videos to either private or public. By this, your audience will only view what is set as “Public”. You can deter this by setting your content to “Private” or choosing who can view your content. This is a good aspect to let only those who wish to view certain clips as per your wish.

5) Edit video

There’s much that your video can portray. In both apps, you choose what to give to your audience. Both platforms enable you edit your video before posting. You can alter the speed by increasing or decreasing it for slow motion. Also, you can set timers to help with the filming process among other functionalities.

- Difference

1) Instant messaging app

Generally, YouTube is not a traditional social media platform. Even though YouTube Shorts allows users to create videos, it is not a platform that users can engage in communication via instant messaging app. On the other hand, TikTok lets you directly message other users as you share experiences. This makes TikTok a one-stop social media exchange point where you easily interact with your peers and get instant feedback. You can also create group chats and keep the fun going.

2) In dependability

TikTok Shorts videos also differ from the concept of stand along and built-in features. TikTok is a standalone app that doesn’t depend on another app for its normal operations. Users can independently create content directly from the app. On the contrary, Shorts is a built-in app on YouTube and users have to access it via the YouTube platform. This may be a plus for YouTube but it could eventually turn away those who want to work independently from the app.

3) Interface

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

- What More Should You Consider When Choosing - Your Personal Need

Settling on YouTube Shorts and TikTok largely depends on your preferences. But being that TikTok has been in the limelight for a longer time, it has mastered users’ and creators’ preferences, bringing more to the table than YouTube Shorts.

Both TikTok and Shorts have an immense user base. But being a standalone app, TikTok still has a chance of scaling the heights. Remember that Shorts is still in the “Beta” version and has not fully exploded even though it’s a built-in app on YouTube.

TikTok stands a chance of being chosen by many users as it is an independent platform. Users can connect with friends through news feed content or messaging. When it comes to editing tools, the app’s extensive library lets you add presets to your taste. It constantly keeps creators at bay, rolling new filters and effects for the unique creation of content. Additionally, TikTok engages users via its “Q&A” feature where users can pose any hot questions to creators for answers. And beauty is that creators can respond to such comments with a video. More so, you can use the “Discovery” tab to view trending hashtags and sounds, which YouTube Shorts lack.

How to make quality videos for the apps you choose?

Even though TikTok and YouTube Shorts both let you edit your videos, you can stile up your game with other editing apps like Filmora. This app will save your time and effort while giving you compelling video outcomes. Filmora comprises advanced features such as social import to let you import video clips and photos from social media platforms. Filmora is available on both Windows and Mac, widely accessible on a vast array of devices.

Video effects: Easily discover creative filters, transitions, and other motion elements.
Split Screen: This feature lets you uniquely create fun videos by multiplying or splitting the screen.
Color match: Apply color correction settings on various clips at once.
Remove noise: Filmora lets you remove background noise, giving you quality video output.

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For Win 7 or later (64-bit)

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Conclusion

Settling on Shorts or Tiktok will largely depend on your preferences and personal needs. If you are looking for short video promotion on YouTube Shorts and Tiktok , you may need to consider different things. Yes, Shorts has some upper hand over TikTok like the ability to edit your videos after being published, a dislike button, and a scheduling tool that lets you schedule when your video goes live. TikTok is still above the cut being that it has been here long before Shorts. More so, it offers advanced editing features for quality video output. Above all, it works independently, a feature that most users adore as compared to the encasing of Shorts within YouTube.

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Are YouTube Shorts and Tiktok the same thing?