How to Direct Encouraging Content for Daily Living Vids

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Embrace Creativity: How to Attain Filmora FCC Accreditation

What is Filmora Certified Creative Program and How to Become an FCC

Liza Brown

Mar 27, 2024• Proven solutions

Do you know that you can now get paid to use Wondershare Filmora? If you are a video editing expert and would like to come up with tutorial videos, then Filmora has a surprise for you. With the newly launched Filmora Certified Creative program, you can get rewarded for using Filmore and sharing your creative ideas with others on social media platforms.

1. What does FCC Stand for?

FCC stands for Filmora Certified Creative program that has been recently launched by the video editing application. The program encourages long-term brand partnerships with educators, promoters, and content creators who would like to share their ideas on platforms like YouTube and Instagram.

Therefore, if you want to share all kinds of video tutorials or creative ideas on your social media platforms, then FCC can reward you to do the same. Wondershare Filmora wants to bring and reward all kinds of educators, instructors, and promoters of the brand in one place with the program. To help you, Filmora would provide dedicated materials and all the needed resources so that your tutorials and creative videos can reach out a wider audience.

2. What are the Key Benefits of Being a Filmora Certified Creative?

As a Filmora Certified Creative, you will get a free license of Wondershare Filmora and a Filmstock standard plan. You will also be rewarded with tons of other perks and financial assistance to expand your social media presence.

Here are some of the vital benefits that you can enjoy after being a Filmora Certified Creative:

• Free License

You will get a free license of Wondershare Filmora and a Filmstock standard plan to use the video editor and obtain stock media without any hassle.

• Substantial Funding

Filmora will also provide the needed financial assistance to help you kickstart your online courses and create informative videos.

• Social Referrals

Your work would be featured on the social media platforms of Filmora that has over 1 million followers.

• Corporate Gifts

As a Filmora Certified Creative, you will get some fantastic corporate gifts once your application is approved.

• Annual Awards

Selective creators will get an opportunity to attend the Filmora Certified Creative Fest and get personal awards for their work.

3. How Do I Become an FCC?

Becoming a Filmora Certified Creative is extremely simple. All you need to do is visit the Certified Creative page hosted on Filmora’s website and enter details such as your name, email address, and social media profile links.

A lot of content creators are already a part of the FCC program and have found the experience extremely rewarding.

1. Evan S’ Story

Wondershare Filmora is an all-around amazing video editor, and that’s why I have been using it for over 3 years. My favorable features in Filmora would be Keyframing and Motion Tracking. I became a Filmora Partner in December 2020 - and I’m glad that I did. The opportunity that Filmora offered me to share my videos with more people and grow my channel was amazing, I knew I couldn’t pass on this amazing opportunity. And so, it began! I started making my Filmora videos, and I was proudly saying in each one that I’m a Filmora Partner. The Filmora team was also very friendly and nice, giving me a lot of support and creative freedom in the videos I was creating.

YouTube Channel: https://www.youtube.com/c/EsnoBTW/videos

2. Sikander Kumar’s Story

When I uploaded my first Filmora tutorial video on YouTube, I never thought that one day, I will get an opportunity to work with the Wondershare Team. The day I got an email from the team, my mind was blown away, as for me it was idealistic. So, without any hesitation, I accepted the partnership program in December 2020, and the way it has worked was very smooth. Working with the Wondershare Filmora team was one of the best experiences that I had till now. The most attractive thing about the product is that it doesn’t require any high maintenance system specifications and can be used in almost every system. Filmora has very good compatibility in this regard.

YouTube Channel Link: https://www.youtube.com/channel/UCGNmLWGf0AHikaBLZ-ZbTwA/videos

3. Mohammad Khan’s Story

I’m using Filmora for editing my YouTube videos for almost 2 years now. In my experience, Filmora is great for beginners, and it is quite easy to use. I would recommend it to people who are new to video editing and want to use advanced editing features. Filmora helped me make compelling and professional videos with just a few clicks. The Filmora team regularly updated the tool with new features according to the ongoing trends. I joined the partnership program back in December 2020. I love to share my knowledge with others on YouTube by making tutorials video on Filmora video editor so that others can also make professional videos with it.

YouTube Channel Link: https://www.youtube.com/c/PixlCreations/videos

Be a Part of Filmora’s FCC Program

If you love video editing and have creative ideas to share, then Filmora’s FCC program would be just the perfect launchpad that you need.

The joining criteria for the FCC program are extremely simple. You need to own a YouTube channel or an active Instagram profile to post your videos. You must use Filmora to come up with informative 5-minute tutorials exploring its editing features or updates.

All you need to do is post at least 5 videos on your channel that are related to Filmora in 6 months. That’s it! You are now all prepped up to be a part of the Filmora Certified Creative program and can enjoy its perks!

The Filmora Certified Creative program is now open and anyone meeting the above-listed criteria can apply to it. The program will certainly help you unleash your creative juices with the free license of Filmora and Filmstock. Besides that, you will also get tons of other perks and financial assistance to create an impressive presence on social media.

Head on and be an FCC to unleash your creative side with one of the best video editors out there.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown