How to Establish Lasting Content Partnerships with YouTubers

YouTube Collaboration Guide to Find Partners and Make Collab Videos

Richard Bennett

Oct 26, 2023• Proven solutions

If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.

Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:

6 Tips About Finding Collab Partners
How to Ask Someone to Collab
How to Make a Collab video
Launching Your Collab

Best YouTube Video Editor–Wondershare Filmora

Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!

6 Tips About Finding Collab Partners

Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.

1. Who Are My Friends?

The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.

You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.

2. Who’s In The Same Boat as Me?

You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).

Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.

3. What Can This Person Offer My Audience?

Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.

Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).

4. Do I Like Their Videos?

Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.

5. What Kind of Videos Could We Make?

The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.

6. Who’s in My Area?

You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.

How to Ask Someone to Collab

Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .

Here are some more tips:

1. Use Their Name

This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.

2. Mention Their Content

Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.

3. Pitch Video Ideas

You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.

4. Keep Your Message Simple

You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.

5. Be an Equal

Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).

6. Most Creators Have an Email Address on Their Channel Page

It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.

You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.

How to Make a Collab Video

Here are 3 ways you can collaborate with other YouTubers.

Shout Each Other Out

This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.

Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.

This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.

Be Guests in Each Other’s Videos

This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.

Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.

In order to pull off a collab like this, you need to be able to meet in person.

Long Distance Collaborations

It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.

Launching Your Collab

Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.

Agree on a Launch Date/Time

If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.

You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.

Promote Your Collab

Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.

Comment on Each Other’s Videos

After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.

Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.

Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Mastering Media’s Closing Chapters

Nowadays, having a strong online presence is more important than ever. One of the best ways to do that is to create engaging content for your YouTube channel, and you can achieve this by adding a solid intro and outro to your videos.

To keep viewers engaged, the outros on your videos must be strong and captivating to make a positive impression and leave viewers wanting more.

In this article, we’ll discuss how to create news outro templates for your videos or get an editable or non-editable template online.

Part 1. Before Starting, Learn What Is a Good YouTube Outro?

Before we investigate where to find an appropriate News Style Outro for your video in Part 2, let’s figure out what elements a good outro should include firstly.

A good outro will typically include a call to action, such as subscribing to a channel, checking out a website, or following on social media. You can also use engaging music or make your outros visually appealing with graphics, animations, or both to keep your viewers hooked.

Furthermore, it should include a brief summary of the video, and what viewers can expect for the things to come. You can find outros templates online or make your own outstanding YouTube outros in just a few clicks.

Part 2. Recommendation: Where Can You Find News Style Outro?

Now that you’ve understood what a good YouTube outro is, you might wonder where you can find News Style outros for your videos/presentations to add a bit of flair.

Multiple platforms offer editable or non-editable news styles outros to content creators. Below we’ve recommended top websites/platforms where you can get your required templates without any issues. Some even offer non-copyright content to their users.

Editable News Outro Template Websites
1. Filmstock
2. Canva
3. Flexclip
4. Placeit
Non-Editable News Outro Template Websites
1. Storyblock
2. Videvo
3. Videezy
4. Shutterstock
5. iStock

Editable News Outro Template Websites

An editable news outro template can provide a quick and easy way to create or customize an outro that is both professional and engaging. Here are four websites we have chosen for you to find editable news outro templates.

Filmstock

Filmstock is a platform offering free and paid editable templates for content creators. With dozens of editable templates to choose from on Filmstock , you can find the perfect news style outro for your videos in just a few clicks. First, however, you need to install Filmora on your PC to use the platform.

Filmora is a popular video editor with a built-in filmstock library offering hundreds of non-copyright editable templates for every occasion. With the software, you can find and add your news style outros to your videos with just a few clicks. The only disadvantage is that it isn’t completely free. The paid version offers two options: A standard plan that costs $9.99 per month and a Premium plan that will cost you $49.99 per month.

You can also find detailed video tutorials to facilitate your video creation through Filmora and Filmstock’s official YouTube Channels, as well as video sources set presentation on the two channels. Here is an example of News Set video on Filmora’s YouTube Channel. Go to watch it and check are there any ideal news outro!

Video of News Set in Filmora Effects Store

Canva

Canva is a user-friendly graphic design free and paid tool that is quickly becoming a popular choice for businesses of all sizes. Canva offers a range of templates for creating professional-looking designs.

With a wide range of templates to choose from, you can easily find one that fits your needs and style. Best of all, you can create your outro template in minutes without hiring a designer or spending hours learning complex design software.

The software is easy-to-use and does not require any editor to customize and use the templates. The paid version is divided into 2 tiers: Canva Pro ($54.99 per year) and Canva for team ($84. 90/year). One disadvantage of the Canva free version is that it is limited resolution options when exporting your file.

Flexclip

Flexclip is a free, powerful, and easy-to-use online video maker that helps you create beautiful and engaging content for your business. With Flexclip, you can easily create editable news style outros for your videos from scratch or choose a template and edit it according to your requirements.

You can add text, music, elements, overlays, and branding to your templates to make them more stunning and captivating.

The platform offers 3 paid plans starting at $8.99/month. The con here is that the free version is only limited to the export quality of 480p, single royalty-free stock use, and 12 projects limit.

Placeit

Placeit is an online editor giving you the ability to create and customize your video content in no time. The editor also includes a stock image library, giving you access to several customizable templates.

Placeit is easy to use and offers a variety of templates for different purposes, including outros for news stories, video blogs, and even gaming videos. The platform offers an unlimited subscription plan starting from $7.47 /month.

However, the design rendering process of the editor is slow, there is no AI tool, and you even cannot import fonts that are not available on the platform.

Non-Editable News Outro Template Websites

Some platforms offer non-editable high-resolution news outros that you can integrate into your videos using software programs like Filmora (guidance in Part 3), After Effects, etc.

Storyblock

Searching for high-quality templates for your next project?Storyblock is a website that comes with royalty-free, non-customizable news style outros.

You can use these templates to create high-quality news intros and outros for your podcast or videos. The platform offers two pricing plans for individual content creators, starting at $15 per month. While businesses can customize their plans as per their requirements.

Limitations of the Storyblock are that the footage quality is very poor in the free version, and the paid versions might be tricky to avail sometimes.

Videvo

Videvo is a great resource for anyone looking for royalty-free video templates. They have over 300,000 free and premium videos, which you can download in clips or full with 4K resolution. However, their stock library is not much vast. The platform comes with a two-tier subscription plan starting from $14.99/month or $144/year.

You can find templates for both commercial and non-commercial use, so whatever your needs are, Videvo is likely to have a template that will work for you, i.e., news style. Some features of the platform include high-resolution download options, numerous music, sound effects, images and videos library, and a video compression option.

Videezy

Videezy is a royalty-free video site that offers free and premium video templates. The website has a variety of options to choose from, including news style outros, all of which are geared towards creating engaging content.

The templates are all ready-made and royalty-free. You can download them for use in your own projects and attach them to your video using any video editing app/software.

The pricing of the platform starts at $19/file, which might be expensive for some users. Moreover, in the free version, too many ads are displayed.

Shutterstock

Shutterstock has various affordable, royalty-free outro templates that you can use for your video/podcast. With a wide selection of styles and price points, this platform has the perfect content for your needs.

On Shutterstock, the free trial only offers 10 images, and you will be charged $0.22-$14.50/image once the trial limit is over. On the other hand, the Extended license will cost you $67.96-$99.50. The downside is that you have to purchase the content pack separately.

iStock

iStock is a premium website offering royalty-free stock photos, illustrations, and videos divided into numerous categories for easy access. The platform also offers a variety of non-editable news outro templates that you can add to your videos or podcasts.

The free trial on the platform is limited to 10 images, and after that, you will be charged $0.22-$9.90/image, while the Extended license will cost you $144-$216. The support system on the platform is slow and doesn’t respond on time.

Part 3. A Bonus Tip: How To Edit Your News Outro For Your YouTube Video?

After knowing the websites providing News Style Outro, we hope you can find an ideal outro successfully. However, how to use the material you have found, integrate it into your YouTube video, and improve the quality of it?

Like mentioned before, we highly recommend Filmora to fulfill all your editing needs and even provide royalty-free templates to use. Below are the steps to edit your news outros and make your content more appealing. Let’s start it without any hassle:

Step1 Download Filmora software from the official website and install it on your PC. Launch the software and click “New Project.”

Step2 Drag and drop your media file or import it using the “Click Here to Import Media File” option. Now, drag your file and drop it in the Timeline.

Step3 Adjust your clip in the Timeline and click the “Stock Media” option. Search for “News Outros,” select the one you like, and add it to the Timeline.

Step4 Next, adjust the template on your video, and once you are satisfied, click the “Export” option. Finally, do the necessary settings and click “Export” again or share your video directly to YouTube.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

In this article, we’ve provided a detailed guide on how to create news outro templates with simple and easy-to-follow instructions. We also discussed various platforms/editors where you can find customizable and non-customizable templates.

Hopefully, you find this guide informative and can now create strong news style outros for your videos.