Unlocking User-Generated Content: Harnessing Community Influence

How to Promote YouTube Videos (Without Paying)

Ollie Mattison

Mar 27, 2024• Proven solutions

Getting a unique idea for your YouTube video is great and implementing it is even greater. But what about promoting after creating the video? This is the biggest concern for many YouTubers especially those who are freshly entering the YouTube world. To work on marketing strategy is way too important than uploading video which many people don’t think of.

Since YouTube stands as one of the well-known video-sharing website and nearly 300 hours (estimated) of videos are uploaded every single minute, how would you make your video a storm of hype thereby reaching the essential target audience? Among the chain of YouTube channels, popularizing yours to let people know you; you need some smart tips to be a pro on this matter. And this is what today’s article stressed upon. Have a look and learn how to promote YouTube videos without paying to drive incredible traffic.

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Part 1: How to Promote YouTube Videos Free

1. Come up compelling titles

To promote YouTube video the right way, focus firstly on the title of your video . As this is what viewers will notice first and your notable title will only encourage users to play the video further, try to keep it simple and on-point. Avoid providing long titles as Google automatically shortens it up to 66 characters on search results. Moreover, a great YouTube video promotion is nothing without keyword research. Make sure to go ahead for it to keep the video on top in search results.

2. Pay attention to description and Tags

While thinking how to promote YouTube videos, it is important to pay heed on the video description and tags . The motive of YouTube description is to expand on the main title and putting more detailed information to it. You need to make sure to keep the description long and incorporate the maximum keywords possible (don’t be stuffy) while writing the description. Besides, when you add a web address in the description, ensure to begin it with “http” to make it clickable. Viewers will then easily be redirected to it on clicking. A yet another tip to promote YouTube video is to add tags that can describe the video purpose.

3. Make high quality content

High-quality content is the key to have great and exceptional results out of your video. Make sure to keep the video highly informational and once you’re ready with the content, work on the YouTube SEO . Start looking for the relevant keywords and put these in the title, description, tags and wherever needed.

4. Connect with YouTube community

Connecting with the viewers and YouTube community is the next step for promoting YouTube videos without paying. You create video, upload it and now people like it and make time for commenting on it. How would your audience feel if you won’t respond them back? They will obviously feel ignored. Therefore, try to be actively involved with the audience by replying to their comments as this will keep your audience intact.

Furthermore, make time to find the similar niche community and get engage with them. Watch their videos and activities and drop comments on their videos. Also, try to share useful video links through comments section.

5. Run a contest in your video

Why don’t give your best shot on contest strategy to fascinate more audience? Well! This is an extremely interesting technique to engage the audience. You should try to motivate viewers to subscribe your channel and provide with giveaways and prizes in return. They will willingly go for it and spread the contest thing to their friends as well. After all, everyone on this planet cherishes free stuff. Hence, use this promotion strategy and run contest thereby cheering your audience to step ahead. Remember to follow YouTube’s contest rules .

6. Cross-promoting your video

Do you know that over 500 years of YouTube videos are successfully watched on Facebook on regular basis? Also, Twitter users are involved in sharing over 700 YouTube videos every minute, according to YouTube. Therefore, using the other social platforms and marketing your YouTube channel there stand a great chance for your success. Cross-promoting YouTube video are likely to get viral quickly with top ways to promote YouTube videos .

7. Thumbnails is a must

Thumbnail is equally important as the title and content of the video. And to promote YouTube Video and make it success-deserving, thumbnail plays as an important aspect. There is no rule to create thumbnail. If you like, you can customize thumbnail with Filmora. You should be creative and think out of the box to make it more appealing. Play with image, layouts, designs and add understandable text on your video thumbnail.

8. Add Calls To Action

Do work on CTAs if you want your video to be YouTube video promoted in a better way. While people watch your video, remin-d them or ask them to like the video and subscribe to your channel. In addition, tell them to share the video as maximum as possible to help others too. Popular YouTubers have embraced this Call-to-action approach and they experience increasing number of shares by just asking the existing subscribers for it.

Part 2: Bonus Tip: How to Promote YouTube Videos with Some Money

Don’t forget email marketing

Use video on email marketing is never an outdated idea and here you can use it too in order to promote YouTube videos. To get to the loyal audience through this strategy, you can follow multiple ways:

• Have an email subscriber list already? Then make use of it and spread the news about your creative YouTube channel to the people in the list. You can do this every time you publish a fresh video.
• Also, make sure to keep the intro and outro of the playlist appealing rather than working on each video and adding CTA. By palying with intro/outro, make your viewers acquaint with your email list and tell them to subscribe.
• Above all, it is always suggested whenever you think about promoting your YouTubr video to always add a CTA. Here, when you use email as marketing platform, ask your audience to subscribe to your email list in the last.

Advertise

One of the golden tips – “Advertise and make your views rise”! YouTube offers numerous advertising options that can be of great assistance. Also, make sure of the following tips if you are thinking about advertising of your video and channel.

• Firstly, you should know that the duration of the ad matters. Keep the advertisement small, 30 to 60 seconds to be precise.
• Secondly and importantly, don’t forget to provide clear call-to-action. Let your viewers know what to do next. You can add subscribe the channel or sign up for email or simply share the video etc. as effective CTAs.
• The third tip says you to take help of TrueView ad format. TrueView In-display ads are evident in watch pages of YouTube where the viewers have their recommended videos and other suggested videos (on the right side). These ads go with the “cost-per-view” concept i.e. when users opt to watch your video by clicking on it, you will be charged. Overall, TrueView stands as great way to get your video marketed.

Conclusion

We enlightened you how to promote YouTube videos without paying and even shared some tips on promotion through money. Now that you’ve got a fair idea, work on the aforementioned methods and make your video known worldwide. Make use of the strategies and we hope you will surely make a remarkable name of yours. Hope you liked the tips we shared and started promoting YouTube videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Best YouTube Live Streaming Software and Hardware You Should Know

Best YouTube Live Streaming Software and Hardware You Should Know

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1.Best Software for Live Streaming Video to YouTube
• Part2.Best Software for Live Streaming Game to YouTube
• Part3.Best Software for Live Streaming Mobile to YouTube
• Part4.Hardware for Live Streaming to YouTube

Best Video Editor for You

Best Software for Live Streaming Video to YouTube

1.OBS:

Price: It is available for free.

OBS or Open Source Broadcaster is a popular recording and live streaming software tool that can be easily operated by all beginners. The best is that you can avail this software tool as an open source so it is possible to customize things as per need.

Key Features:

• It works perfectly on Linux, Mac and Windows.
• Advanced video editing tool with customized transitions.
• Filters, audio mixers, noise suppressor and automatic gain booster added for development of classic videos.
• Users can easily access light and dark themes as per their need.

2. Wirecast Play:

Price:

• Wirecast Play 6: Free/ $9.99
• Wirecast Play Studio 6: $279
• Wirecast Play Pro 6: $549.

Wirecast play allows users to enjoy professional kind of stuff with impressive live recording facilities. Users can easily encode all live streams over multiple platforms or servers.

• The professional version of this software tool allows users to add web stream, Ip cameras and input sources.
• It possesses so many professional level editing features such as advanced audio controls, virtual sets, reply and live scoreboards.
• With its interactive user interface, Wirecast is rated as one of the most useful multicamera type live streaming package.

3. XSplit Broadcaster:

Price: Free and Paid

Here is a simple yet highly powerful live streaming software tool that can produce rich video content with its impressive user interface. It possesses all basic video development tools along with audio support feature. You will be glad to know that Xsplit offers Full HD recording ability; other then this you can access social features, in game annotations, in game production control as well as unique live production features.

Key Features:

• XSplit supports almost all capture cards.
• It possesses so many custom integrations and plugins.
• Easy video editing supported with professional production tools.
• You will be able to access notifications and chat option for organizing uploads in interactive manner.

Best Software for Live Streaming Game to YouTube

1. XSplit Gamecaster:

Price: Free and Paid

If you love gaming then Xsplit can assist you to share your memorable gaming moments on social media sites so that viewers can come to know about your creativity. Xsplit Gamecaster works perfectly with console games as well as on personal computers.

Key Features:

• It extends its support to all latest capture card designs.
• Users can easily switch to webcam mode and background can be easily removed.
• It offers loads of professional quality editing features.
• There are so many customizable integrations and plugins.
• Chat and notification feature supported.

2. Gameshow (Mac/Win):

Price: $29

It is possible to start live streaming within few seconds using your gameshow oftware tool. Gameshow will help you to pick right template, adjust widgets and start streaming content within few seconds. It is possible to stream content directly to all popular social media platforms like Hitbox, YouTube and Twitch.

Key Features:

• It offers multiple layer combinations for development of interactive videos.
• Users will have complete control over scene development.
• It is possible to create playlists using transitions and customized timing effects.
• It works with low CPU usage hence will not affect your device performance.

Best Software for Live Streaming Mobile to YouTube

1. Airserver:

Price: $7.99 to $11.99 only for educational needs, $14.99- Consumer License and $19.99 for Business License.

AirServer is one of the most advanced and interactive screen mirroring type software receiver tools for Xbox, PC and Mac etc. Using this tool, users can easily receive content from chromcast device, Apple TV, Miracast Streams, Google Cast and AirPlay etc.

Key Features:

• It is designed with zero client footprint feature that means everything is just ready for your needs and you will not even need any third party support.
• This software tool enables collaboration between various applications that are working on different platforms.
• It is compatible with Windows, Chrombook and Android platform.
• Comes with retina quality mirroring that can effectively improve picture quality.

2. Wirecast Go (iOS device only):

Price: Free and upgrades demand payment of $5.99 only.

It is possible to stream rich video content from iPhone directly to Youtube using Wirecast platform. Users will be able to stream their interactive videos with effective editing and customization tools like text, replays and graphics etc. This software tool is compatible with iPod Touch, iPad and iPhone.

Key Features:

• One click type YouTube streaming option.
• Unlimited streaming available even for free version users.
• One can easily add graphics, logos and images for stream content.
• It replays all highlights for live broadcasts.

Hardware for Live Streaming to YouTube

1. Elgato Game Capture HD 60:

Price: $179.95 only

Elgato Game Capture HD 60 is well known for its wide range of compatibility, efficiency and set of powerful features that assists in top quality content development. You can develop videos with 1080p resolution at 60fps frame rate using Elgato tool.

Key Features:

• Rich content quality with Full HD video support.
• It can easily record your overlays, webcam, audio and gameplay with additional facility to separate them as per need so that users can access anything upon selection.
• Easy editing functions that assist in direct upload.

2. Webcaster X1 for YouTube:

Price: $329.95 only.

Webcaster allows users to enjoy interactive video uploading experience while offering easy connectivity to DSLR and dedicated Video camera units so that videos can be directly sent to YouTube.

Key Features:

• It offers easy setup options and starts automatically when you pair it up with a device using pairing code.
• This software tool can accept high quality audio content via HDMI inputs.
• It is possible to use advanced configuration options like keyboard, mouse and monitor connectivity for precise live streaming.
• One can easily make selections between Wi-Fi and Ethernet connections for content uploading.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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