How to Use Google Trends to Come up with Video Ideas?

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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The Insider’s Look at Editing in YouTube Studio

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

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Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

Go to the Trim menu. In the Editor, a blue box will appear.
Select the blue box at the start of the section you want to delete.
Choose Split.
Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

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This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.