Strategies for Effective Video Markup on YouTube

How to Use YouTube Cards and Annotations?

Richard Bennett

Oct 26, 2023• Proven solutions

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YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock _ Wondershare Filmstock _ and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Visual Snips Tool

Picsart is a platform that allows users to take photos and videos that they can then edit on the platform. Once the images or videos are edited to their satisfaction, users can then share them on each other’s social media pages.

It is one of the most popular media creation and editing apps with 1 billion uses around the world and it can be used on Android devices, iOS devices, and web browsers on PC. But Picsart is not a free solution and you may end up paying up to $48 a month to use the platform.

This is why we’ve searched for some of the most useful picsart alternatives that are completely free to use and work just as well.

Picsart Photo and Video Editor

This app has more than 150 million downloads from users all over the world. It is available on the Google Play Store and offers numerous options to edit your photos and videos to create a more professional look and feel.

Some of the things that you can do using this app include creating collages, adding stickers, removing and even swapping backgrounds and so much more. You can edit existing images or use the built-in camera to take photos or record videos that you can then edit.

Here’s how you can use this app to edit your images or videos in numerous ways;

Step 1: Begin by installing the Picsart Photo and video editor on your Android device. To do that, just open the Google Play Store and search for the app and then install it.

Step 2: Open it after installation and tap on the “+” button to choose the video or photo that you would like to edit.

Step 3: To apply filters to the video or image, tap “Effects” and choose the filter that you would like to use. In the same section, you will see several tools that you can use to customize your video in many ways including adding additional images and saving the completed video.

Video Editor & Maker- Love Edit

Love-Edit is a mobile video editor that you can use to create professional videos that you can use for various purposes including marketing purposes. The tool has a simple user interface that can be used to make simple changes to a video such as cutting away sections of the video that you don’t want to include the video or even merging various clips to create a single video.

And since it is very easy to use, this tool can help you edit even the longest video in just a matter of minutes. But there are some users who complain that the app will begin lagging as soon as you start editing a video that is longer than 5 minutes.

Here’s how you can use this app to make changes to your videos;

Step 1: Start by installing the app on your device. Just go to the Google Play Store and search for the app. When you find it, tap “Install” to begin installing the app.

Step 2: Once installed, open the app and tap on the “+” icon or the “New Project” button to begin. Then select the video that you would like to edit.

Step 3: You can then use the numerous tools yay appear to edit the video in numerous ways. For instance, if you want to trim a section of the video, select that section and choose the trim button to remove it.

In much the same way, you can add filters and even add additional images to the video. Do not forget to save the video once you are done with the editing process.

iPhone Picsart Photo & Video Editor

The Picsart Photo & Video Editor for iOS is another great tool that you can use to edit photos and videos on your iPhone. It can be used to make simple changes to the photo or video such as adding a simple filter, but it is also a useful solution when you want to make significant changes to the photos or video such as removing backgrounds and replacing them with other images.

One of the things we love about this app is that you can use it to add text to an existing image or video and you have over 200 designer fonts to choose from. it also has a lot of effects to choose from for both images and videos. For images, you can choose from a large library of stickers to add to the image and for videos, you can add photos, music, and even trim the videos to the desired length.

Here’s how you can use this app to edit a video in various ways;

Step 1: If you don’t already have the app installed on your device, go to the App Store, search for it and install it on your device. If you already have it, make sure that you are running the latest version before using it.

Step 2: When the installation is complete, open the app and then click on the “+” icon to import the video that you would like to edit into the app. You can choose a video from your Photos app or any other source on your device.

Step 3: If you would like to add a filter to the video, tap “Effects” and then choose the filter that you would like to use. To add an image to the video, tap “Images” and then select the image that you would like to add. Resize the image to fit the screen.

Conclusion

There are very many apps that you can use to edit photos and videos on your device. But most of them can be quite expensive. The options above are easy to use, cost-effective, and have the necessary features to help you easily edit your images and videos.

Filmora Audio Recorder

Record computer system audio

Capture microphone audio

Customize recording volume

Record screen and webcam as well

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