Fiscal Footprint of the Mr. Beast Empire

Have you ever wondered how much a YouTuber might make by just uploading a video? Does it intrigue you how the famous YouTubers became famous in the first place?

Well quite reasonably, YouTube has given so many artists a platform to showcase their talent and earn easily. One such YouTuber is Mr. Beast, who has not only earned a lot but also has been an inspiration to many for making creative content and generating income.

We will now go through the life of Mr. Beast and know how much Mr. Beast earns, what his net worth is, and how you can be a successful YouTuber in a few simple steps.

1. How to create quality content with Wondershare Filmora

Part 1: Who is Mr. Beast?

Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.

Here’s a quick biography of Mr. Beast.

Mr. Beast’s (Jimmy Donaldson) Biography
Real Name	Jimmy Donaldson
Age	24 Years
Gender	Male
Height	6 feet 3 inches
Nationality	American
Profession	YouTuber, Content Creator
Net Worth	$40 Million
Monthly Income and Salary	$3 Million
Yearly Income in India Rupees	$30 Million

After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.

Part 2: Mr. Beast YouTube Income

Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.

Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.

Mr.Beast’s YouTube Stats
Total Videos Uploaded	728 videos
Subscribers	104 million
Overall Video views	16.6 Billion
Last 30 Days’ views	340.7 Million
Estimated Monthly Earnings	$ 550.31K - $ 1.7M
Estimated Yearly Earnings	$12 Million

As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.

The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.

Part 3: Why is Mr. Beast Trending on YouTube?

Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are

A Relentless amount of work and effort:

Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.

Specified target audience:

Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.

Engaging Videos:

The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?

Here’s the typical flow of a MrBeast video:

1. He introduces a challenge
2. He then explains the rules
3. He announces a reward (Cash/ Merchandise/ Car)
4. He then follows the contestants as they face the challenge
5. Lastly he gives the winner lots of money

Skillfully Edited Videos

Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.

Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!

$456,000 Squid Game In Real Life!

Feel-Good Element

You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.

The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.

Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast

Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:

Put Efforts

People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.

Understand the Audience

Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.

Hire an expert team

Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.

Produce Quality Content

Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.

Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!

Let us now understand how you can make quality content in Wondershare Filmora.

How to create quality content with Wondershare Filmora

Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.

Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.

Steps to create or edit a video in Filmora:

You need to have downloaded a trial version of Wondershare Filmora before you begin:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Import files

By clicking on ‘import,’ you can access the folder to browse the videos you need.

This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.

Step2 Insert the video in timelines

To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.

Step3 Alter Speed and Duration Settings

You may alter the duration of the video using the Speed and Duration Settings.

Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.

Step4 Adjust the size and positioning of the video

You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.

Step5 Advance editing

Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like

1. Applying motion effects

2. Adjust the tone of video

3. Change the colors of video

4. Play with the audio.

Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.

Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library

Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.

Effects:

Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.

Stock Videos:

Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.

You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.

Now you can easily find content to make your videos attractive.

Elements:

Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.

Find multiple elements from the Element section beside the effects and transition section in Filmora.

Transition:

Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.

The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.

Step7 Export and save the video

The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.

The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!

Final Words

YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.

No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Who is Mr. Beast?

Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.

Here’s a quick biography of Mr. Beast.

Mr. Beast’s (Jimmy Donaldson) Biography
Real Name	Jimmy Donaldson
Age	24 Years
Gender	Male
Height	6 feet 3 inches
Nationality	American
Profession	YouTuber, Content Creator
Net Worth	$40 Million
Monthly Income and Salary	$3 Million
Yearly Income in India Rupees	$30 Million

After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.

Part 2: Mr. Beast YouTube Income

Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.

Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.

Mr.Beast’s YouTube Stats
Total Videos Uploaded	728 videos
Subscribers	104 million
Overall Video views	16.6 Billion
Last 30 Days’ views	340.7 Million
Estimated Monthly Earnings	$ 550.31K - $ 1.7M
Estimated Yearly Earnings	$12 Million

As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.

The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.

Part 3: Why is Mr. Beast Trending on YouTube?

Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are

A Relentless amount of work and effort:

Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.

Specified target audience:

Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.

Engaging Videos:

The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?

Here’s the typical flow of a MrBeast video:

1. He introduces a challenge
2. He then explains the rules
3. He announces a reward (Cash/ Merchandise/ Car)
4. He then follows the contestants as they face the challenge
5. Lastly he gives the winner lots of money

Skillfully Edited Videos

Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.

Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!

$456,000 Squid Game In Real Life!

Feel-Good Element

You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.

The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.

Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast

Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:

Put Efforts

People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.

Understand the Audience

Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.

Hire an expert team

Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.

Produce Quality Content

Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.

Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!

Let us now understand how you can make quality content in Wondershare Filmora.

How to create quality content with Wondershare Filmora

Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.

Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.

Steps to create or edit a video in Filmora:

You need to have downloaded a trial version of Wondershare Filmora before you begin:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Import files

By clicking on ‘import,’ you can access the folder to browse the videos you need.

This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.

Step2 Insert the video in timelines

To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.

Step3 Alter Speed and Duration Settings

You may alter the duration of the video using the Speed and Duration Settings.

Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.

Step4 Adjust the size and positioning of the video

You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.

Step5 Advance editing

Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like

1. Applying motion effects

2. Adjust the tone of video

3. Change the colors of video

4. Play with the audio.

Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.

Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library

Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.

Effects:

Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.

Stock Videos:

Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.

You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.

Now you can easily find content to make your videos attractive.

Elements:

Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.

Find multiple elements from the Element section beside the effects and transition section in Filmora.

Transition:

Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.

The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.

Step7 Export and save the video

The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.

The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!

Final Words

YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.

No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Revamp Your Channel’s Image, Amplify Your Subscription Count

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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