From Creation to Consumption: IGTV Vs. YouTube Explained for You

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Unleash Your Potential with These Elite 12 Vlogger-Friendly Cameras

Best Cameras for Vlogging

Liza Brown

Jan 10, 2024• Proven solutions

0

It can be challenging to make a decision on purchasing a camera when there’s just so many on the market. Camera manufacturers are racing to update their product line with all the new camera technology advancements. To simplify your search for the ultimate vlogging camera, we’ve come up with a top twelve list.

If you’re looking for a specific type of vlogging camera, check out our other posts on vlogging cameras:

Top 11 Cheap Vlogging Cameras (2024)
7 Best DSLR Cameras For Vlogging (2024)
8 Best Mirrorless Cameras For Vlogging (2024)
12 Best Vlogging Cameras With A Flip Screen (2024)

WHAT TO LOOK FOR IN A VLOGGING CAMERA

1. Fully articulated screen (flip screen)

2. Good continual autofocus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

12 BEST VLOGGING CAMERAS (2024)

| CanonEOSM50 | | February2018 | Mirrorless | Fully Articulated | Yes | $- |

| PanasonicLumixDC-GH5S | | January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | | October2017 | Mirrorless | Tilting | Yes | $$$ |

| CanonEOSM100 | | August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II | | June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 | | June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOSM6 | | February2017 | Mirrorless | Flip Up | Yes | $ |

| SonyCyber-Shot DSCRX 100 V | | October2016 | Compact | Flip Up | No | $- |

| SonyAlphaa6500 | | October2016 | Mirrorless | Tilting | Yes | $$- |
| PanasonicLumix DMCLX10 | | September2016 | Compact | Flip Up | No | $ |
| CanonEOS80D | | February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II | | February2016 | Compact | Flip Up | No | $ |

At first, you can have a look at the below video.

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

	Best daily vlogging camera: Sony Cyber-Shot DSC-RX 100 V You don’t have to be a filmmaking pro if you want to use a compact camera to record all sorts of videos. Sony’s Cyber-shot series is famous for its cutting-edge features and the DSC-RX 100 V model is not an exception. This camera is equipped with a 20.1 MP Exmor RS BSI CMOS Sensor that supports ISO sensitivities up to ISO 12800. You can record footage in UHD 4K at 30 or 24 fps, although with a five-minute limit, as well as Full HD videos at a maximum of 960 fps when recording in the HFR mode. The Sony Cyber-shot DSC-RX 100 V ships with a non-interchangeable Carl Zeiss Vario Sonnar T lens that performs well under low-light conditions and in broad daylight. The camera features a fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode that allows you to keep the subjects of your vlogs in focus throughout your recording. DSC RX-100 V’s multi-functionality makes it one of the best cameras for daily vlogging, especially for vloggers who are planning on shooting vlogs in various locations. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen
	Best cheap vlogging camera: Canon EOS M100 Canon’s EOS M100 is small and powerful. This mirrorless camera produces full HD videos at 60 fps. It doesn’t, however, shoot 4K footage. The 24.2 MP APS-C CMOS sensor and the DIGIC 7 image processor ensure that your vlogs are always in focus and rich in detail. The Canon EOS M100 provides great ISO sensitivity options, offering ISO values as high as 25600, making it a great option for vloggers that often shoot their videos under difficult light conditions. The 3-inch touchscreen LCD lets you control focus points, navigate through the camera’s menu, or watch videos you’ve created. The screen can also be tilted in the upward direction to provide you a better preview of the shot you’re recording. The camera has a built-in Wi-Fi with NFC so you can transfer your videos seamlessly to a computer and have fun in the process. The Canon EOS M100 is currently one of the best entry-level cameras for daily vlogging on the market because it produces videos in great picture quality that you don’t have to spend a fortune for. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder
	Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 wins this category as well in our books because it’s a powerful, feature-rich camera that’s also very affordable. In case you missed it, check out my review on the Canon EOS M100.

| | Best mid-range mirrorless camera for vlogging: Canon EOS M50 The EOS M50 has been on the market for just a few months and it is already regarded as one of the best mirrorless cameras for vlogging. Its 24.1 MP APS-C CMOS sensor and DIGIC 8 Image Processor are improved versions of those in the Canon EOS M100 model. With the Canon EOS M50, you can crank up the ISO sensitivity to 51200. This camera uses the Canon EF lens mount, so you can choose the lens that best suits your needs. The Canon EOS M50 can capture UHD 4K videos at 23.98 fps, and it also lets you record 120 fps slow-motion videos at 720p. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
| | Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S The Panasonic’s GH series was made famous by the LUMIX DMC-GH4 model that will be remembered as the world’s first mirrorless interchangeable lens camera to offer the 4K video recording option. That’s why it comes as no surprise that the GH5S mirrorless micro four-thirds camera can record UHD 4K as well as DCI videos at 60 fps, and 150 Mbps. The full HD 1080p at 240 fps video recording option is also available if you want to capture slow-motion footage for your vlogs. The camera’s 10.28MP multi-aspect ratio MOS sensor enhances its low-light performance and produces high-quality videos even under very challenging lighting conditions. Recording the audio with an external microphone is one of the many advantages offered by the Lumix DC-GH5S, while the Advanced Depth-From-Focus technology is used to automatically focus the video in a fraction of a second. The GH5S’ touchscreen can be rotated in any direction, so you can clearly see your shot no matter where you are. There’s very little doubt that the GH5S is the best professional-level mirrorless camera for vlogging that will help you capture stunning vlogs. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |

| | Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS Rebel SL2 is a great entry-level vlogging camera that delivers great power at a low price. The Canon EOS Rebel SL2 has a DIGIC 7 image processor and a 24.2 MP APS-C CMOS sensor that lets you extend the ISO value to 51200 and shoot your vlogs even under low light conditions. This camera can capture full HD 1080p videos at 60 fps, and it features a 9-point AF system and dual pixel CMOS AF technologies that provide precise and quick focusing even when there is not much light. The SL2 also has a microphone jack you can connect an external microphone too for better audio. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
| | Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon EOS 80D is a feature-rich, mid-range DSLR camera great for vlogging. The 80D lets you capture full HD 1080p videos at 60 fps. It doesn’t provide support for 4K videos, though. The ISO on this camera can be set up to 25600. The 24.2 MP APS-C CMOS sensor and the DIGIC 6 image processor reduce the need for high ISO values, though, as they enable the camera to capture visually stunning footage even when the light in the shot is far from perfect. The 80D’s 45-point all cross phase detection autofocus system and its dual pixel CMOS AF system enable you to produce sharp images without having to pull-focus yourself. The various-angle 3-inch 1.04M-dot ClearView II LCD touchscreen display, as well as the pentaprism type intelligent viewfinder, let you compose shots effortlessly. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
| | Best professional DSLR camera for vlogging: Canon 6D Mark II The Canon EOS 6D Mark II is the best professional DSLR camera for vlogging. It is the only DSLR camera on the market (as of writing this review) that comes with a full-frame sensor along with a fully-articulated screen and a microphone jack. The camera’s 26.2 MP full-frame CMOS sensor can take in much more light, giving you the option to shoot with higher quality bokeh (unfocused areas appearing more blurry) and find focus much more quickly and accurately in more challenging lighting conditions. With this camera, you can shoot up to full HD 1080p videos at a maximum of 60 fps. Although the 6D Mark II comes with the same 45-point all cross-type autofocusing system as Canon’s crop sensor 80D camera, the 6D Mark II is equipped with the improved DIGIC 7 image processor unlike the 80D’s DIGIC 6 image processor. If you’re wanting to shoot your vlogs with a full-frame, The 6D Mark II is a great option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown