From Creator to Critic: Evaluating Video Value Across Platforms

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Quick Clip Creations: Role & Music Tango

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

Edit and export your videos at a high resolution of up to 4K
Use it to add animated messages from the titles and text library
Easily adjust the audio of each music track on your timeline
Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

Tutorials: teach your viewers via YouTube Shorts.
Confessional videos: This is when you speak to your viewers about what you are passionate about.
Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

Try It Free Try It Free

What are YouTube Shorts?

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.