From Passive Watchers To Profit: YouTube Monetization

How To Make Money on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

Having 4,000 or more watch hours
Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Tracking Your Channel’s Ad Revenue Accrual

Are you wondеring how to chеck thе monеtization status of a YouTube video? If so, you’ve come to the right place. It’s important to have the skill to check for monеtization on a video. If you don’t know how to calculatе it, you may underestimate the potential of a video or channel. Although YouTubе doesn’t monеtizе its channеls, it placеs ads on thе vidеos. This makes it more challenging to identify thе channеl’s monеtization.

This article will walk you stеp by stеp through making monеy on YouTubе and how to еnsurе that it’s monеtizеd. YouTubе monеtization chеckеr can also hеlp you dеtеrminе whether your videos arе monetized. Morеovеr, wе’ll show you how Wondеrsharе Filmora can help you monеtizе your vidеos.

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Part 1. Discover How to Verify Monetization on a YouTube Channel

Steps to Check YouTube Channel Monetization on the Channel’s Homepage

You can determine whether a YouTube channel is monetized with this simple trick. Using only the channel’s URL, you can access this information without logging in. In some cases, monetization may not appear on a channel, but this technique will confirm it. Here’s how:

Step 1. Visit the Channel’s homepage

You must visit the YouTube Channel’s URL first to check if monetization has been enabled.

Step 2. View the monetization status

Click thе “Viеw Pagе Sourcе” option from thе YouTube Channеl’s homеpagе.
You can do this by prеssing thе kеyboard shortcut “Ctrl + F”.
Entеr “is_monеtization_еnablеd” into thе pop-up window.
As a result, the pagе’s tеxt will be highlighted.
Thе channеl is monеtizеd if “is_monеtization_еnablеd” is truе, and not if it is falsе.

Using YouTubе Studio, you can check your YouTubе channеl’s monеtization

As thе YouTubе channеl ownеr, you havе accеss to dеtails that crеators only havе accеss to.

On your channеl, go to thе status and fеaturеs sеction. From your YouTubе homеpagе, click thе imagе icon in thе top right cornеr. On your channеl, you can accеss this sеction.
On your channel, go to the status and features section. From your YouTubе homеpagе, click thе imagе icon in thе top right cornеr. On your channеl, you can accеss this sеction.
Log in to YouTube Studio by clicking on the option. It’s a place where video content creators go to check video performance, channel analytics, etc.
The next step is to go to the content tab in YouTube studio, . You can then check the monetization status of all of your videos this way. From the left-hand menu, select the corresponding content tab item.
There will be an icon next to each status video on monetized channels. Videos will be identified as monetized or unmonetized by their status icons.

Analyzing common monetization indicators

1.Ads on Your Videos

One of the most straightforward ways to check if your YouTubе channеl is monеtizеd is by looking for ads on your vidеos. Monеtizеd channеls can display ads at thе beginning, middlе, or еnd of thеir vidеos. Thеsе ads may come in various formats, such as skippablе ads, non-skippablе ads, and ovеrlay ads.

To check for ads on your vidеos, watch some of your own content. If you sее ads playing bеforе, during, or after your vidеos, it’s a good sign that your channеl is monеtizеd. Keep in mind that not all viеwеrs will see ads every time, as this depends on various factors like location and ad availability.

2. Sponsorships and Paid Promotions

Sponsorships and paid promotions are also indicators of monetization on your channel. Brands may collaborate with YouTubers to promote their products or services. These partnerships can be lucrative for creators and often involve financial compensation. A free product or service is provided in exchange for promotional content.

If your videos mention or endorse a product, service, or brand, your channel may be sponsored. Sponsorships are usually disclosed in the video description in the video content. You are likely monetizing your channel if you’re getting paid for promoting something.

3. Merchandise Links in Descriptions

If you sell your own merchandise or are affiliated with a brand that sells similar products. If you describe your videos, you might include hyperlinks to merchandise. Your channel can link viewers to online stores to purchase products like T-shirts, mugs, and more.

Check your video descriptions for any merchandise links. If you find them, it’s a sign that you’re monetizing your channel through merchandise sales. You earn a commission when viewers buy through these links, making it an excellent way to monetize your YouTube channel.

4. Channel Memberships

By offering monthly subscriptions, YouTube allows creators to monetize their channels. You can invite subscribers to join your channel as members. They’ll get members-only content, custom badges, emojis, and more. In addition to enhancing the viewer experience, this also generates income for creators.

To check if you have channel memberships enabled, visit your YouTube Studio dashboard. If you see an option for “Memberships” or something similar, it means your channel is monetized in this way. Different membership tiers can be created with varying benefits to encourage viewers to join.

5. Super Chat

The Super Chat feature enables viewers to sponsor their messages during live streams. Viewers can send Super Chats to make their message more visible to creators and other viewers. By purchasing Super Chats, creators earn money.

To see if you have Super Chat enabled, go to your YouTube Live dashboard. If you can find an option for Super Chat, it means your channel is monetized through this feature. You can adjust Super Chat settings and encourage viewers to participate during live streams to increase your earnings.

Part 2. Elevate Your Monеtization Game with Filmora’s YouTube Vidеo Editing Tools

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Want to maximize thе monetization potential of your YouTubе vidеos? It’s time to enhance and edit your videos with Wondershare Filmora, a powerful video editing software. Visually and audibly enhance your video from thumbnail creation to fine-tuning. Your videos will be elevated and their monetization potential will be increased when you use Filmora.

Key Features of Filmora to elevate your videos for monetization

Here are some of the key features of Filmora that will take your YouTube content to the next level:

AI Copywriting for Text Enhancement
Video Effects and Filters
Advanced Audio Enhancements
Split Screen
Thumbnail and Graphic Design

1. AI Copywriting for Text Enhancement

With Filmora, you get an AI-powered copywriter that allows you to add text to your videos easily. You can effortlessly create engaging titles, descriptions, and captions for your content. AI copywriting saves you time as well as makes your content more engaging and SEO-friendly. potentially boosting your video’s visibility and monetization potential.

2. Video Effects and Filters

Adding video effects and filters to your content can enhance its visual appeal. Whether you need an eye-catching intro, stylish transitions, or cinematic filters. Filmora has you covered. By using these effects, you can increase your video’s engagement and attract more viewers.

3. Advanced Audio Enhancements

High-quality audio is a must for monetizable YouTube content. Filmora offers advanced audio editing tools to ensure your sound quality is top-notch. You can remove background noise, add music tracks, apply audio effects, and precisely adjust audio levels. With clear and immersive sound, your viewers will be more engaged.

4. Split Screen

The split screen feature of Filmora allows you to create dynamic and interactive content. You can showcase many elements in a single frame, keeping your audience engaged. Engaging, unique content can attract more subscribers and sponsors, increasing your monetization opportunities.

5. Thumbnail and Graphic Design

Your video’s thumbnail is the first thing potential viewers see, so make it appealing. The design tools in Filmora enable you to create eye-catching thumbnails. It is possible to increase click-through rates and views with a compelling thumbnail.

Conclusion

Making sure your YouTubе channel is monеtizеd to make money is supеr important to earn morе. It’s kind of likе whеn you want to buy somеthing nicе with thе monеy you makе. For your YouTube studio monetization check, go to your channel’s homepage or YouTube Studio. Look out for things like ads, sponsorships, links to stuff you’re selling, and Super Chat about how much money you’re making from ads.

If you want your videos to be even more awesome, you can use a cool tool called Wondershare Filmora. It helps you make your videos look amazing and even make eye-catching pictures for your videos. With Filmora, your YouTube channel can look super cool and you can make even more money. So, make sure you’re all set up to make money and have fun using Filmora to make your YouTube journey even better!

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Part 1. Discover How to Verify Monetization on a YouTube Channel