From Search Patterns to Screenplay: Crafting Videos From Google Data

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

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There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

An Exclusive List of Heartwarming Weddings - Youtube & Vimeo Edition

8 Best Wedding Videos on YouTube and Vimeo

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Ollie Mattison

Mar 27, 2024• Proven solutions

The day of wedding is always special and happiest to everyone and the wedding video doubles that happiness since it makes the day memorable. To make your wedding celebration and video meaningful, you should plan it in a unique way. If you have no idea how you can do this or if you just wish to get that amazing wedding atmosphere, we have brought some of the beautiful wedding videos for you.

• Part1: Best Wedding Videos on YouTube
• Part2: Best Wedding Videos on Vimeo

Part 1: Best Wedding Videos on YouTube

1.JK Wedding Entrance Dance

One of the funniest wedding videos you will ever see is this one right here. The video is packed with hilarious moments, especially the moves of those two gentlemen in the beginning. This is what we call a ‘different’ wedding celebration. If you want to do something out of the box, this can be a great idea. At the end, you will find your wedding full of happiness like this video making your day simply unforgettable. Take your call and gather as much contentment as you can.

2.OUR WEDDING VIDEO

By watching this video, you’ll be crying and being happy at the same time. This couple is setting the strongest example of what true love is. We are certain that the sweetness of this wedding video will make your heart melt forcing you to utter that ‘awww’ expression. After watching this perfect wedding video, we wish the bride, the daughter and the man who have shown such a true love a very happy future and god bless such a beautiful soul.

3.A Wedding That Will Move You

Oh! And this one! You can’t miss this heart-touching and beautiful wedding video. You will surely get moved and get goose bumps while watching this. The bride and the groom are so devoting to each other making this video no less than a fairytale. The boy started getting diagnosed with liver cancer. The last wish was to get married and the love between the couple made people compelled to make the hospital a church. The man died happily within 10 hours of wedding.

4. My Wedding Speech

Among loads of stories available there, this is one of the best wedding videos ever. The groom’s speech is a song that truly makes the girl pleased and smile. Well the man gave us an idea that when speech bores you just write a song and sing it. The groom, with rewriting his lovely speech, oh we mean song, simply handles all the nervousness and touches each one’s heart in the crowd. Probably every girl in the world expects such an adorable man as her partner!

Part 2: Best Wedding Videos on Vimeo

1. The Wedding of London and Nathan

When there is such pure love between couple, they do look beautiful together. And the best wedding video naturally shows the love glowing on their faces. The groom’s brother expressed his touching childhood wish of having a baby sister. He said with his brother’s wedding, god has gifted him the sister he always so earnestly wished for. This melted the couple’s hearts. The blushing couple in every scene of the wedding video reminded of the fairytales that say ‘happily ever after’.

2.IyaVillania and Drew Arellano’s Wedding

The white flowers, sunset, the cliff across the beach, what more could a bride ask for to make the wedding the most memorable event of her life. This is one such perfect wedding video, where the couple exchanged their own set of cute wedding vows. The sea in the backdrop was a testament of their beautiful love story unfolding under the golden dawn. And their first dance under the stars touched people’s hearts.

3.Greatest wedding toast of all time

The most beautiful wedding videos often have a different kind of celebration. The groom’s friends raised the wedding toast in very different way adding more highlights to the celebrations. The newlywed couple kept on bursting with laughter with the toast being sung. Well! Those girls wrote the composition and dedicated it to the bride. How adorable that was! Everyone ended up dancing to their hilarious poem at the end.

4.Kelly and Dustin

Watching the perfect wedding video always brings goose bumps, when you see the couple so in love with each other. They have exchanged love notes and got teary eyed reading them. What a romantic backdrop for a wedding that took place amidst greenery. The groom even surprised the bride with a gift hidden under the couch. The cutesy invites and the wonderful couple so in love made everything look breathtaking. The recent downpour made the surrounding looks so fresh and lively.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Final Verdict

The list ends here and those were some wedding videos you must watch. We wish that the one reading this post will share his/her story and beautiful wedding video too one day. So, which one is the best wedding video according to you? Tell us your choice and we hope that you like this list. Thanks!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison