"[Updated] 2024 Approved  From Virality to Value  Ajay’s Playbook for Profitable Content Creation"

"[Updated] 2024 Approved From Virality to Value Ajay’s Playbook for Profitable Content Creation"

Jeffrey Lv12

From Virality to Value: Ajay’s Playbook for Profitable Content Creation

If you have been following the who’s who of YouTube, then Ajey Nagar, also popularly known as CarryMinati is definitely not a new name for you and you must also be well aware of CarryMinati YouTube income. And, if you have not heard of this name before, then it is high time to know about this YouTube influencer who is an Asian and Indian sensation.

Getting excited, we too!!! So, in this article, we will learn all about who is Ajey Nagar, what is CarryMinati, what makes this man so popular, what is his CarryMinati monthly income, his personal life, and much more.

Part 1: Who is CarryMinati?

You may wonder who this simple-looking, young boy is, right?

ajay nagar aka carryminati

Yes, he is one of the India’s biggest YouTuber- Ajey Nagar. He shared a shoulder with Tom Cruise while promoting Mission Impossible 6 in Paris.

In this part of the topic, we are going to get deep knowledge about the personal, professional and financial information related to Carryminati.

Nickname CarryMinati
Real Name Ajey Nagar
Net Worth (2022) 31 Crores ($4 Million)
Monthly Income Rs. 16+ Lakh
Yearly Income Rs. 3+ Crore
Biography
Date of Birth 12th June 1999
Gender Male
Nationality Indian
Height 165 cm
Profession YouTube
YouTube Channel CarryMinati and CarryisLive
Awards and Recognition Listed in TIME’s 10 next-generation leaders in the year 2019Listed in Forbes 30 Under 30 Asia in 2020

So, by now we know that CarryMinati aka Ajay Nagar is quite popular on YouTube. But, what does this popularity gets him in terms of money? Yes, this is an interesting question and the answer for this, you can check out in the next part of the topic.

Part 2: CarryMinati YouTube earning and stats

Let’s now deep digger into the financial aspects and other related stats related to CarryMinati. So, if you are eager to know how much CarryMinati earn from YouTube, we will give you to the nearest exact figures. Who does not like numbers, they are interesting facts, isn’tead.

A major part of Ajay Nagar’s income comes from YouTube videos and in addition to this, his popularity makes him earn from YouTube sponsors, collaborations, tie-up videos, brand endorsements, and advertising.

Estimated Monthly Earnings in USD/Indian Rupees Rs. 16+ Lakhs
Estimated yearly Earnings in USD/Indian Rupees $ 4 Million/ Rs. 3+ Crores
Videos About Roasting, Comedy, Sketches, Satire, and Gaming
Total Video Uploads Over 176
Subscribers CarryMinati- 36.6millionCarryisLive- 11.3 million
Video Views CarryMinati- 2.9 billion+CarryisLive- 1.3 billion+
Last 30 Days Views 35 M+

The statistics related to the views and income about CarryMinati are quite interesting and this makes everyone curious about what makes the channel and this person so popular on YouTube. If you too have been curious about the same, head to our next section.

Just like the statistics, the facts related to CarryMinati’s popularity are equally interesting. Every YouTube channel or an influencer who is popular and trending have their own uniqueness and when it comes to CarrayMinati aka Ajay Nagar, there are several factors that makes him a sensation. Shortlisted some of them are as below.

Exclusive personality of Ajay Naga

Ajay Nagar has an exclusive personality that acts like a magnet that attracts viewers. His way of speaking and interacting with the audience has earned him a fan base across the globe.

Engaging and interactive video

The videos of CarryMinati are engaging and interactive which keeps the audience interested throughout.

Rib-tickling humour

The way the humour is added to the videos is simply amazing and definitely makes the viewers laugh a lot.

Relatable and authentic video content

Viewers of different ages and genres can easily relate to the videos created by CarryMinati and also found them to be authentic and different from the other channels.

Checkout his video on Social Media Culture that how interestingly he engages people with the relatable topics, and you will know what makes this man different from the others.

Most popular videos of CarryMinati

Though almost all videos by CarryMinati gain popularity, listed below are the top ones to date.

YouTube Vs Tik TOK

The End (The video was uploaded on 8th May 2020 and had over 65 million views with 8 lacs comments and over 10 million likes.) This was a roasting video by CarryMinati that gained immense popularity, but was later pulled down by YouTube stating it to be against the harassment policy of YouTube and for violating the guidelines of the community.

youtube vs tiktok the end

Film the Flare

https://youtu.be/GOFQN8otiYs

This video is about the Indian Film Industry and the awards given to the stars. Carryinati has interesting roasted the stars and receiving awards.

PUBG India: Life Battle Royale

https://www.youtube.com/embed/10y9yefd%5FxY

It is an interesting video of around 17 minutes where Ajay Nagar has acted along with other people to create a fun plot based of PUBG game.

Bonus Tip: How to be a YouTuber and Make Videos like Carryminati

We have learned that CarryMinati has become the name it is, all because of the excellent videos it creates. Though it may sound simple, video creation requires a lot of skills, patience, and the help of expert tools.

A lot of people have some excellent themes and ideas in their minds, but they do not know how to weave them all into an interesting video and here the need for an expert tool like Wondershare Filmora arises. So, if you also have some video creation plans in mind but have been holding them back, it’s time to bring them to reality using Filmora.

Wondershare Filmora is an excellent Windows and Mac-based software that helps in creating eye-catchy videos using multiple features supported by the program. From basic to advanced, no matter what type of video creation requirements you are looking for, Wondershare Filmora will take due care of the same.

Key features of the software

  • Support to all types of video files and formats including 4K and also comes with a huge collection of stock footage.
  • Support advanced features like PIP, green screen, split-screen, AI portrait, auto reframe, screen recorder, speed ramping, masking, and more.
  • Allows adding visual effects and transitions and also allows uploading the created videos to YouTube and Facebook.

Wondershare Filmora supports a wide range of video editing features including basic editing, advanced editing, AI-based tools, and much more. The complete features can be checked in the Wondershare Filmora Video Editing Guide.

AI-based features are the highlight of this software and for your reference, listed below are the steps for the AI Portrait function. Using this feature, the background of a video can be removed easily without using the green screen or the chroma key.

Steps to use AI Portrait in Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Launch the installed software on your system and add the media file to the software timeline.

wondershare filmora ai portrait 1

Step2 Next, go to Effects > Ai Portrait, and the options of the features can be checked here. Click on the thumbnail and the feature can be viewed in the preview window.

wondershare filmora ai portrait 2

Step3 Drag the selected Portrait to the timeline and from the pop-up window choose to Purchase the additional module. You can check the result by playing the video. If needed multiple AI Portraits can be added to the video.

wondershare filmora ai portrait 3

Step4 If further customization is needed, you can even adjust the AI Portrait settings.

wondershare filmora ai portrait 4

Step5 When finally, all the settings are done, click on the Export button to save the file.

wondershare filmora ai portrait 5

Hot FAQs on CarryMinati

Below we have answered some hot frequently asked questions about CarryMinati.

1. Is Carry Minati married?

No, till date, CarryMinati aka Ajay Nagar is not married.

2. How much CarryMinati earn from 1 video?

Calculating the income from a YouTube video can be a complicated task that depends on several factors like views, likes, ads in the video, and more.

3. Which actors has Carry Minati interviewed?

Carry Minati has interviewed popular actors like Tom Cruise, Tessa Thompson, Henry Cavil, and others celebrities.

carryminati with tom cruise

Final Words

Gone are the days when only high posts at big-shot companies can bring in money and proving this right is CarryMinati who is not only earning big but has also earned worldwide fans and has created a name for himself. With his comic skits and engaging videos, this popular YouTube influencer is growing and stretching his wings.

If you too have got inspired and looking forward to starting with some interesting videos, we suggest downloading Wondershare Filmora which will let you create a professional video with ease.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

So, by now we know that CarryMinati aka Ajay Nagar is quite popular on YouTube. But, what does this popularity gets him in terms of money? Yes, this is an interesting question and the answer for this, you can check out in the next part of the topic.

Part 2: CarryMinati YouTube earning and stats

Let’s now deep digger into the financial aspects and other related stats related to CarryMinati. So, if you are eager to know how much CarryMinati earn from YouTube, we will give you to the nearest exact figures. Who does not like numbers, they are interesting facts, isn’tead.

A major part of Ajay Nagar’s income comes from YouTube videos and in addition to this, his popularity makes him earn from YouTube sponsors, collaborations, tie-up videos, brand endorsements, and advertising.

Estimated Monthly Earnings in USD/Indian Rupees Rs. 16+ Lakhs
Estimated yearly Earnings in USD/Indian Rupees $ 4 Million/ Rs. 3+ Crores
Videos About Roasting, Comedy, Sketches, Satire, and Gaming
Total Video Uploads Over 176
Subscribers CarryMinati- 36.6millionCarryisLive- 11.3 million
Video Views CarryMinati- 2.9 billion+CarryisLive- 1.3 billion+
Last 30 Days Views 35 M+

The statistics related to the views and income about CarryMinati are quite interesting and this makes everyone curious about what makes the channel and this person so popular on YouTube. If you too have been curious about the same, head to our next section.

Just like the statistics, the facts related to CarryMinati’s popularity are equally interesting. Every YouTube channel or an influencer who is popular and trending have their own uniqueness and when it comes to CarrayMinati aka Ajay Nagar, there are several factors that makes him a sensation. Shortlisted some of them are as below.

Exclusive personality of Ajay Naga

Ajay Nagar has an exclusive personality that acts like a magnet that attracts viewers. His way of speaking and interacting with the audience has earned him a fan base across the globe.

Engaging and interactive video

The videos of CarryMinati are engaging and interactive which keeps the audience interested throughout.

Rib-tickling humour

The way the humour is added to the videos is simply amazing and definitely makes the viewers laugh a lot.

Relatable and authentic video content

Viewers of different ages and genres can easily relate to the videos created by CarryMinati and also found them to be authentic and different from the other channels.

Checkout his video on Social Media Culture that how interestingly he engages people with the relatable topics, and you will know what makes this man different from the others.

Most popular videos of CarryMinati

Though almost all videos by CarryMinati gain popularity, listed below are the top ones to date.

YouTube Vs Tik TOK

The End (The video was uploaded on 8th May 2020 and had over 65 million views with 8 lacs comments and over 10 million likes.) This was a roasting video by CarryMinati that gained immense popularity, but was later pulled down by YouTube stating it to be against the harassment policy of YouTube and for violating the guidelines of the community.

youtube vs tiktok the end

Film the Flare

https://youtu.be/GOFQN8otiYs

This video is about the Indian Film Industry and the awards given to the stars. Carryinati has interesting roasted the stars and receiving awards.

PUBG India: Life Battle Royale

https://www.youtube.com/embed/10y9yefd%5FxY

It is an interesting video of around 17 minutes where Ajay Nagar has acted along with other people to create a fun plot based of PUBG game.

Bonus Tip: How to be a YouTuber and Make Videos like Carryminati

We have learned that CarryMinati has become the name it is, all because of the excellent videos it creates. Though it may sound simple, video creation requires a lot of skills, patience, and the help of expert tools.

A lot of people have some excellent themes and ideas in their minds, but they do not know how to weave them all into an interesting video and here the need for an expert tool like Wondershare Filmora arises. So, if you also have some video creation plans in mind but have been holding them back, it’s time to bring them to reality using Filmora.

Wondershare Filmora is an excellent Windows and Mac-based software that helps in creating eye-catchy videos using multiple features supported by the program. From basic to advanced, no matter what type of video creation requirements you are looking for, Wondershare Filmora will take due care of the same.

Key features of the software

  • Support to all types of video files and formats including 4K and also comes with a huge collection of stock footage.
  • Support advanced features like PIP, green screen, split-screen, AI portrait, auto reframe, screen recorder, speed ramping, masking, and more.
  • Allows adding visual effects and transitions and also allows uploading the created videos to YouTube and Facebook.

Wondershare Filmora supports a wide range of video editing features including basic editing, advanced editing, AI-based tools, and much more. The complete features can be checked in the Wondershare Filmora Video Editing Guide.

AI-based features are the highlight of this software and for your reference, listed below are the steps for the AI Portrait function. Using this feature, the background of a video can be removed easily without using the green screen or the chroma key.

Steps to use AI Portrait in Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Launch the installed software on your system and add the media file to the software timeline.

wondershare filmora ai portrait 1

Step2 Next, go to Effects > Ai Portrait, and the options of the features can be checked here. Click on the thumbnail and the feature can be viewed in the preview window.

wondershare filmora ai portrait 2

Step3 Drag the selected Portrait to the timeline and from the pop-up window choose to Purchase the additional module. You can check the result by playing the video. If needed multiple AI Portraits can be added to the video.

wondershare filmora ai portrait 3

Step4 If further customization is needed, you can even adjust the AI Portrait settings.

wondershare filmora ai portrait 4

Step5 When finally, all the settings are done, click on the Export button to save the file.

wondershare filmora ai portrait 5

Hot FAQs on CarryMinati

Below we have answered some hot frequently asked questions about CarryMinati.

1. Is Carry Minati married?

No, till date, CarryMinati aka Ajay Nagar is not married.

2. How much CarryMinati earn from 1 video?

Calculating the income from a YouTube video can be a complicated task that depends on several factors like views, likes, ads in the video, and more.

3. Which actors has Carry Minati interviewed?

Carry Minati has interviewed popular actors like Tom Cruise, Tessa Thompson, Henry Cavil, and others celebrities.

carryminati with tom cruise

Final Words

Gone are the days when only high posts at big-shot companies can bring in money and proving this right is CarryMinati who is not only earning big but has also earned worldwide fans and has created a name for himself. With his comic skits and engaging videos, this popular YouTube influencer is growing and stretching his wings.

If you too have got inspired and looking forward to starting with some interesting videos, we suggest downloading Wondershare Filmora which will let you create a professional video with ease.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Boost Your Channels: Top 5 YouTube Tricks for Increased Visibility

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "[Updated] 2024 Approved From Virality to Value Ajay’s Playbook for Profitable Content Creation"
  • Author: Jeffrey
  • Created at : 2024-06-06 15:49:29
  • Updated at : 2024-06-07 15:49:29
  • Link: https://eaxpv-info.techidaily.com/updated-2024-approved-from-virality-to-value-ajays-playbook-for-profitable-content-creation/
  • License: This work is licensed under CC BY-NC-SA 4.0.