Gain Popularity on YouTube: 11 Powerful SEO Techniques for Video Content

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More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Advanced Editing for Published YouTube Videos

How to Edit Uploaded/ Published YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube Video Editor gives you the capacity to edit your video straight from the YouTube platform; these include videos that has already been published or shared. In the first part, we’re going to teach you how to edit your published YouTube videos without losing video ID and URL, in the second part, we offer an advanced video editing tips for edit published videos.

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

If you want to hide or remove some videos of your or other people’s YouTube channel, you can check this article.

Simply want to do all the stuff on your phone? check this out.

Advanced Tips to Edit Uploaded/ Published YouTube Videos

It is true that YouTube Editor provides us a handy platform that allows us to edit existing YouTube videos in an efficient ways. However, the tools they provide are too basic. If you want to perform a more complex editing, you will need an offline editor such as Windows Movie Maker, iMovei or Adobe Premiere. But if you are looking for an simple while powerful tool, we highly recommend Wondershare Filmora . It is highly compatible with different image, audio, and video format. It is just as simple as importing the video and editing them.

The downside, however, is that you will lose the original ID of the video. This may serve as a problem if you have already shared the video before since the views may disappear. A good solution to this problem is to place an annotation to the old video telling your followers that you have created a better quality of the video then direct them to the link.

Check how to engage your audience to stay tuned from this video below:

Edit Existing YouTube Videos

Let me walk you through a familiar situation, you spend all night trying to make your video perfect, uploaded it on your YouTube channel and shred it to your social media accounts. Then you noticed that you need to repair something. The normal approach back then is to delete the video, re-edit using offline tools and then re-upload it again. Clearly, this process takes too much time. Furthermore, it changes the ID of your video which means that the previous embed will no longer work.

Note: Under this situation, you can’t add more footage or effects to the existing videos.

1. Sigin in

The first thing you need to do to edit uploaded/published YouTube videos is to sign-in with your Google account.

2. Locate the video you want to edit

After signing-in, you now have the option to view all your uploaded videos. Go My Channel > Choose YouTube Studio (it’s a beta version right now).

Click the “Videos” button, and you will see all your uploaded videos here. Choose the one you want to edit

3. Edit YouTube videos

Click on the video you want to edit, and you can see all the info about this video, including title, description, visibility, etc. Choose “Editor” at the left side of the interface, and you will be led to the YouTube video editor’s interface, You can now trim the existing YouTube video by dragging the sliders on the timeline.

4. Save

After you are happy with your edited video, you can now click save.

Note: In case you are not happy with the video that you edited, you can always revert back to your original video. Videos with more than 1,000 views will be saved as a new video after the editing. You may also add notes and annotation to your Videos. This annotation may appear alongside with the video depending on the time that you want it to appear.

Related article: How to add annotation to your YouTube video

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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