Gaining Traction: Effective SEO Techniques for YouTube Videos

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.


That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Maximize Your Videos with Top YouTube Rippers

11 FREE YouTube Video Rippers to Download YouTube Videos

Shanoon Cox

Mar 27, 2024• Proven solutions

Have you ever wanted to download a video from YouTube website but could not find any built-in option? Well, we have all been there. Whether you want to edit, use, share or watch a YouTube video offline, there could be many reasons why you want to download a YouTube video.

Nowadays, there are many YouTube video downloaders available online. These downloaders help you save and share YouTube videos from your YouTube channel that you’ve posted for a while. If you are looking for a YouTube video ripper you are in the right place because today, we will introduce top 11 YouTube video downloaders.

• 11 Free YouTube Video Rippers You Can Try
• Is It Illegal to Rip a YouTube Video?

11 Free YouTube Video Rippers You Can Try

With multiple online video downloaders available today it can be hard to find the right one. So, to ease your pain we have listed down the best YouTube video rippers out there. Here are the top 11 YouTube video rippers you should try for offline and online use.

1 - Filmora YouTube Ripper	2 - Savefrom.net	3 - YT1s.com
4 - Ytb.com	5 - Ytmp3.cc	6 - Keepvid
7 - Ddownr.com	8 - Ripdownloader.com	9 - 9convert.com
10 - Savethevideo.com	11 - Catchvideo.net

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

1. Filmora YouTube Ripper

Filmora offers a way to record screens on desktop and mobile. You can easily record the YouTube video of your channel and extract the video for saving.

Rip Video from YouTube

For Win 7 or later (64-bit)

Secure Download

Rip Video from YouTube

For macOS 10.14 or later

Secure Download

Try It Free >>

Step 1: Launch Filmora Screen Recorder, go to ‘File’ > ‘Record Media’ > ‘Record PC Screen’ to start YouTube video recording.

Step 2: Select the area of the screen and click on the button to start screen recording.

Step 3: Now, you can export the YouTube video directly or re-edit with this YouTube video editor.

Here are some of the main features you can use to edit YouTube videos with Filmora.

• Edit video in more intelligence way with AI tools - AI copywriting, AI image, ChatGPT script generating, etc…
• Offers a wide range of video editing tools effects and features
• Intuitive and user-friendly interface
• Supports high-quality video formats such as HD and ultra 4K HD
• Cross-platform accessibility to compatible with Windows, Mac, Android and iPhone

All these features should convince you why you should use Wondershare Filmora to create, edit and share videos. Whether you want to make home videos, vlogs, vines, podcasts, reels or tutorials, Wondershare can do it all. It is the top choice for all YouTubers, Instagrammers, videographers and anyone who wants to create and edit high quality videos very quickly and easily.

Edit YouTube Video with AI

For Win 7 or later (64-bit)

Secure Download

Edit YouTube Video with AI

For macOS 10.14 or later

Secure Download

Try It Free >>

2. Savefrom.net

Savefrom.net is a YouTube video ripper that offers YouTube video download within a few simple steps. It allows you to download unlimited videos in multiple formats such as MP3 MP4 HD full HD and SQ quality. The best thing about this YouTube video downloader is that it is free to use and also works for other social media platforms like Instagram, Facebook and tik Tok. To use this to simply download its extension on Google Chrome.

3. YT1s.com

This is software that offers a quick and easy system to rip YouTube video. It is also compatible with Facebook and supports multiple file formats. YouTube downloader and converter works in 3 simple steps and allows you to download any video you want. Plus, it is absolutely free and cloud-based so everything happens online. The developers promise a safe and secure experience.

Try Filmora to Download YouTube Video and Edit for Free!

Filmora YouTube Video Ripper helps to extract YouTube video in high quality with the outstanding built-in screen record function, it also is an expert in creating and editing videos for all YouTubers. Adding the most trendy visual effects and popular emojis to re-edit and polish your video. Then you can upload to YouTube directly and gain more views!

Download and Edit YouTube Videos Download and Edit YouTube Videos Learn More >

Try It Free >>

4. Ytb.com

YTB is a high-quality video downloader that downloads videos without any issues. It also converts YouTube video into different file formats such as MP3 and MP4. Whether your video is an hour long or just 5 minutes, YTB takes only a few minutes to download and convert the video. It is a superfast downloader that can be used to download videos of any length and quality including HD and Ultra 4K HD.

5. Ytmp3.cc

You can download YouTube videos using YTmp3. Basically, it has a YouTube downloader that will convert YouTube video into mp3 and mp4 format for free. It works on all devices including tablets, mobile phones, and desktops. Moreover, video is always downloaded in the highest quality. It supports lengthy videos of up to 90 minutes. All you have to do is copy the URL and paste it into the search bar, and then click “convert”. After conversion, simply download the video.

6. Keepvid

Keepvid is one of the most popular YouTube video downloaders. It has many amazing features and supports download from multiple platforms like Instagram, Facebook, Twitter, Vimeo, etc. It also works as a conversion tool and saves your video in mp3 or mp4 format. It can also download subtitles. Its built-in browser is great and easy to use. So, use this online tool if you want to rip YouTube videos for free. You can also use the premium version for additional features but the paid version is a little towards the higher side.

Filmora YouTube Video Ripper & Editor

Extract YouTube Video

Rip video from YouTube with Filmora’s built-in screen recorder function. Edit YouTube videos with the latest AI tools to enhance your creative vision. Make your idea into reality.

Rip YouTube Videos Rip YouTube Videos Learn More >

Try It Free >>

7. Ddownr.com

This is another YouTube video ripper that you can use for free. However, unlike other names on this list, Ddownr automatically blocks all copyrighted videos and prevents them from downloading. This is to maintain and ensure 100% legitimacy to avoid any copyright issues. You can download videos in both mp3 and mp4 format. All in all, it is a great video downloader that offers a clean and user-friendly interface.

8. Ripdownloader.com

Rip Downloader is an online free YouTube video downloader and converter. This versatile video downloading tool is for everyone who wants to download YouTube videos without any trouble. It allows you to download videos from 10,000 other websites as well. It is 100% free and safe. Plus, it is compatible with all devices including Windows, Mac OS and Linux. Another great thing about this YouTube downloader is that it supports all file formats and high video qualities. For quick access, you can download Google chrome extension.

Click here


9. 9convert.com

9Convert is a top-rated YouTube video ripper. It is free to use and offers unlimited downloads. You can save any video from YouTube. It offers a simple process where all you have to do is copy/paste the video URL and that’s it! It supports high video qualities and multiple file formats. It is especially designed for YouTube videos only so you cannot download videos from other platforms. It is also simple to use and 100% so no subscription or sign up required!

10. Savethevideo.com

Savethevideo.com is one of the most reputed online YouTube video downloaders and converters. You can download videos from other platforms including Dailymotion, Instagram, Twitter, Facebook and more. It supports HD and Ultra HD video qualities. Moreover, you can convert video into multiple formats including mp3, mp4 and WAV. It also allows you to cut, convert and merge video files. If you want a quick access, you can install its extension and add to home screen. Like all the tools on this list, Savethevideo.com is also free to use.

11. Catchvideo.net

Catchvideo.net is an online YouTube video ripper. It offers extensions, Android share app and YouTube video joiner. Just copy past the YouTube video link and download the video. The whole process only takes a few minutes. Moreover, you can download the video in audio (mp3) and video (mp4) format. It has a simple interface and can be used by anyone. A very useful feature of this video ripper is that you can also upload and convert your own videos. So, if you want a tool to convert your personal and online videos, this is the one!

Is It Illegal to Rip a YouTube Video?

YouTube does not specifically state that it is illegal to download YouTube video as YouTube app itself has a download option on most videos. According to Google’s terms of service, it is unethical to rip a YouTube video to generate money. It can be downloaded for personal use though.

However, it is generally considered ethical and illegal to copy content without the permission of the copyright owner. Thus, downloading movies, TV shows and other copyrighted content from YouTube is illegal. So, if you download a YouTube video to stream it on another platform then it will be considered illegal and the copyright owner can hold you accountable – especially a copyrighted video.

Download YouTube Video from Your Own Channel

Filmora YouTube Video Extracter aims to download and save the YouTube Video that you have uploaded on the YouTube channel for a while and couldn’t find the original video file. Give you the option to rip YouTube videos with the original quality.

Download YouTube Videos Download YouTube Videos Learn More >

Try It Free >>

Conclusion

There are various reasons why people download YouTube videos. If you want to download YouTube videos too but don’t know how, try one of the YouTube video rippers mentioned in this article. They are all free, easy, and reliable.

You can also edit the downloaded videos with Wondershare Filmora. It is the best video editor offering multiple tools, effects and features to satisfy your creative needs. Whether you are a beginner or pro, you will simply love using this software. So, what are you waiting for? Get Wondershare Filmora and start your creative journey today!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox