Guide to Amplifying Your Video Presence with SEO Tips

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More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

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Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Crafting the Perfect Schedule for Jobs & YouTube

How to balance YouTube with a Full-Time Job

Richard Bennett

Oct 26, 2023• Proven solutions

0

I’ve been on YouTube for two years now and it’s no secret that I’ve had my challenges balancing it with my full-time job — and avoiding YouTube burnout. I’m a Social Worker, which means I’m always juggling my time between conducting home visits, returning phone calls and emails, and round-the-clock documentation on my clients. YouTube can be a great source of passive income, but it takes time before you can make money on YouTube .

I’ve had to put a lot of effort into staying consistent with my YouTube channel. Through trial and error, I’ve learned some things that have worked tremendously, while others have been epic fails.

So, to save you and your viewers some of the same struggles, here are 5 tips I recommend for keeping your channel running successfully and having work-life balance!

1. Don’t force yourself to post on specific days

2. Keep track of all your ideas in one notebook planner

3. Check the weather forecast in advance

4. Create 3-5 videos in advance

5. Be creative! Create audios (audio-only videos)

1. Don’t force yourself to post on specific days

I know what you’re thinking - “What?! That’s insane.” The first piece of advice I received about YouTube was to create a schedule of days to post so your viewers look forward to videos. That just doesn’t work for me. Whenever I became too busy with work, I couldn’t stick to my typical Tuesday or Thursday schedule. I think it’s best to focus on how many times you can post in a week rather than a specific day. I try to post at least once a week and that’s my goal. You can always increase as your workload gets lighter or you when you are able to do YouTube full-time.

2. Keep track of all your ideas in one notebook planner

A notebook planner is essential for keeping my life organized and on track. When I first started my channel, I had a separate planner just for my YouTube videos – this didn’t work cause I never looked at it. It worked best when I kept track of my entire life, including YouTube, in one planner since I look at it every day. Then I could also see which days I wanted to post a video or see what topics worked best around specific holidays and such.

3. Check the weather forecast in advance

When starting a YouTube channel, many YouTubers like myself don’t have the money to afford all the fancy lighting you see other creators using. I use natural light , which means I have to make sure it’s going to be a sunny day or at least bright enough for my videos to be clear. I check the forecast for the week on Sunday evenings so I can plan out my best days to film, this keeps my video shooting schedule productive.

4. Create 3-5 videos in advance

This week I am on PTO (paid time off) which has given me a lot more time to film videos I can post for next month. Life happens and it can set you back on filming. If you happen to get a major break in your workweek, use the opportunity to film a bunch of videos, edit them, and have them waiting in your pocket. I filmed three videos in one day – I planned and set-up the night before, which made filming much smoother. Trust me, this tip works wonders!

5. Be creative! Create audios (audio-only videos)

In the event that life gets too crazy, it’s perfectly fine to do just audio. Many of us are always on the go which means it’s the perfect time to listen to great advice while driving to work, waiting on the bus, or working at the gym. Someone out there would love to hear your advice. I started to do this with my Tea Time Talk Audios and the response was great.

I hope these tips can help you on your journey with YouTube while still working a full-time job.

Make a YouTube Video with Wondershare Filmora

Wondershare Filmora is one application that people prefer over any other video editing application due to its easy-to-use editing tools and social media aimed settings. This application can help any beginner with a desire to shoot a movie, achieve his dream even without the availability of high-tech cameras or equipment in his hand. The features like video stabilization feature and lens correction allow removing the major defects that occur while capturing a video. A large number of filters in the application can be used to give the cinematic effect whether it be a short video or a long movie.

Just try it and create your own YouTube video!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett