Guide to Producing Impactful Lifestyle Motivational Content

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Elevate Your Video Watchlist - Activate AV1 on YouTube

Do you notice that many YouTube videos have been streamed in AV1? YouTube AV1 just happened suddenly a few years ago. This article will inform you about all the things you want to know about AV1 Youtube settings. I will let you know the tutorial to turn in AV1 settings on YouTube and the reason why should choose AV1 along with the others, and some more things about AV1.

Part 1: How to turn on AV1 settings on YouTube?

Do you wonder how to turn on AV1 settings on YouTube? For your information, AV1 is a video codec that is developed by a consortium of companies. It offers you advanced compression, enabling you to do smoother HD streaming and data savings for the video. Google also has already implemented AV1 use on YouTube. To turn on AV1 settings on YouTube, here are the steps:

Step1Go to playback and performance

• To turn on the AV1 settings, go to your YouTube account, after that click “Playback and Performance”.
• In the AV1 settings. Besides “Auto (Recommended)”, there are other two options, which are “Prefer AV1 for SD” and also “Always prefer SD”.
• “Always Prefer AV1” uses the codec whenever it is available for a video while “Prefer AV1 for SD” limits it to SD videos. There are two options to avoid low-performance devices when AV1 videos are played on YouTube. You can select “Always Prefer AV1” to see if your device performance is good enough when you play videos on YouTube that support AV1.

Step2Test if the AV1 settings are already enabled in your video

You may ask how to confirm your YouTube videos are playing with AV1 Codec. Well, you can search playlist on YouTube with the keywords “4K, 5K, and 8K videos with the new AV1 Codec “. You can test it by playing one of the videos. You have to right-click on the media player and then select “Stats for nerd”. If it shows the av01 codec there, then the AV1 settings are enabled already.

Part 2: Why choose AV1 over VP9 and other formats?

Now, do you need a reason why you should choose AV1 compared to VP9 and the others? As you know, there is also another video codec like VP9. There are also the others such as VVC, and many more. So what is the superiority of AV1 over the others? I will let you know why you should choose AV1 in this part.

The main thing is, as mentioned before, AV1 is developed by a consortium of companies founded in 2015. It is supported by The Alliance for Open Media (AOMedia) such as Amazon, Facebook, Google, Microsoft, and Netflix, and also by web browser developers and semiconductor firms. Aomedia made it clear the algorithm is free-to-use. It means that there are no greedy negotiators that will be dependent on the developers.

Also, these days, with a format that provides a much smaller workload for internet providers. Their today focus is, that AV1 can reach the quality but can get the job done with 20% more efficiency. Then, with AV1 encoding, a “standard” 4K movie will be much more accessible than it is now. These are some more reasons why you should choose AV1.

1. Royalty-free

As mentioned before, AV1 is royalty-free. AV1 is such a next-generation of royalty video codec. It means that it is not just free to use, but also free of charge, obligations, or even liability. It is an open and royalty-free video codec that the video platform will not charge to pay royalties to the Moving Picture Experts Group (MPEG), the developer of video codecs.

When it comes to the group that will ask for the royalty, MPEG is not the only one. There are also other patent groups and companies that can ask for it. Aomedia integrated Google, Mozilla, and Cisco, while they were busy creating their new video codec. However, the three companies joined together to create one codec to beat them all.

2. Better performance

It is said that the AV1 codec is 30% more efficient. According to the tests conducted by Moscow State University, AV1 can outperform AV1 by about 28% in the efficiency of encoding and decoding. As per the performance graph from the Graphics & Media Lab Video Group, MSU below, AV1 can offer the exactly same quality as X264 at 55% of the average bitrate.

AV1 is designed so exclusively to function better than all the other codecs in the market. It is an open-sourced codec with simple patent licensing, and the integration manages to save, as mentioned, up to 30% of the bandwidth for the exactly same image quality. In other words, with AV1, distributors can send streams much faster and cheaper and we can enjoy higher definitions in the same bandwidth.

3. AV2 to come in the future

AV1 is undoubtedly superior if we compare it to other available video codecs and the exploration of the codec technology AV2 has already begun. This is such an early performance evaluation. There is some interesting part of the exploration development of AV2, such as multiple line selection for Intra prediction can make you select not just neighboring row/column for directional prediction. The same tool also exists in VVC.

There are also three essential improvements, which are simplifying the existing feature (also complete removal) and picking the tool used by VVC/H.266 (It is lack originality but so much work on it) and improvement periodically improvement of an existing tool, it is too few and also not original. We haven’t known yet when AV2 will be done completely though, maybe there still be some more essential improvements.

Part 3: What’s the best video editor for YouTubers with AV1 format?

When we talk about YouTube, it feels incomplete if we don’t talk about the video editor. So, what is the best video editing software for YouTubers with AV1 format? Yes, it is Filmora . It is such a great video editing software that allows you to import and edit many video file formats. Filmora also allows users to export AV1 MP4 format video and then can directly upload it to YouTube.

Filmora gives some ways to export your videos. Here are the five ways. You can also customize the export settings then you can save them to reuse the same settings next time. The first is you can export your project file and video to the local computer. It supports export as MP4, AVI, WMV, AV1, MOV, GoPro Cineform, F4V, MKV, TS, and 3GP.

After that, you can export your video to any device you want, such as iPhone, iPad, Apple TV, Apple TV 4K, iPod, Samsung Galaxy, Smart Phone, Android Generic, Google Pixel, Xbox One, PlayStation 4, PSP, and Smart TV. Then you can upload it to YouTube, Filmora provides you to export your video to Youtube directly. All you need to do is logging your Youtube account and export.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 4: FAQ: Does YouTube use AV1 or VP9?

For today, YouTube encodes all the videos with the VP9 codec, but for some reason displays for low view count videos. AV1 usage also had been pushed to very low view counts. When it comes to cost or quality tradeoffs, AV1 took about 18 times longer to encode than x264.

Free Download For macOS 10.14 or later

Part 4: FAQ: Does YouTube use AV1 or VP9?

For today, YouTube encodes all the videos with the VP9 codec, but for some reason displays for low view count videos. AV1 usage also had been pushed to very low view counts. When it comes to cost or quality tradeoffs, AV1 took about 18 times longer to encode than x264.