Guide to YouTube’s Latest Income Strategies

YouTube monetization policy has been improved in recent times. Small creators can now find joy in learning that YouTube is making it easier for them to monetize their content. The game-changing updates on YouTube’s new monetization policy in 2023 make the platform friendly for budding content creators. Anyone who has been discouraged from starting a YouTube because of the lofty thresholds can now breathe a sigh of relief. This guide to YouTube monetization policy and requirements provides information and guidance on the latest changes creators need to be aware of.

YouTube Monetization Editor A cross-platform for making shorts using top YouTuber’s strategies!

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Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

At least 500 subscribers
At least 3 valid public video uploads within the last 90 days
Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

Product promotion through YouTube Shopping
Fan funding through channel memberships, super chats, super thanks, and super stickers
Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

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Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

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Elevate Your Video Game: YouTube Production Mastery

How to Make YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.

Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
Production Stage: Recording a YouTube Video [5 Tips and Tricks]
YouTube Video Postproduction Stage: Editing the Footage You Recorded
Uploading Videos to Your YouTube Channel
How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]

Preparation Stage: Getting Ready to Make a YouTube Video

Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.

1. Start a YouTube Channel

The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.

We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.

2. Choose a Niche and Craft a Video Content Strategy

Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.

Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.

3. Secure a Fresh Supply of YouTube Video Ideas

Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.

Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.

4. Get the Right Video and Audio Recording Equipment

The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .

Production Stage: Recording a YouTube Video

After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.

1. Write a Script and Make a Shooting Schedule

Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.

2. Set a Scene

You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.

3. Pick the Best Camera Positions

Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.

4. Make Sure that You Have Enough Light in The Shot

Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.

5. Bonus: Making YouTube Videos Without a Camera

In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.

Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.

Postproduction Stage: Editing the Footage You Recorded

Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.

The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.

Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.

Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.

When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.

Adding/Uploading Videos to Your YouTube Channel

As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.

Read More to Get : How to Loop a YouTube Video >>

1. Optimize Your Content for YouTube Searches

Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.

2. Create Visually Captivating Thumbnails and End Screen Elements

A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.

Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.

YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.

How to Make YouTube Videos from a Mac or PC Computer?

Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.

When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.

Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.

New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.

Conclusion

Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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"[Updated] 2024 Approved Guide to YouTube's Latest Income Strategies"

Guide to YouTube’s Latest Income Strategies

Part 1. Introduction to YouTube Monetization: What You Need to Know