Guidelines for Authoritative Life Lesson Videos

How to Create a Lifestyle Video to Inspire Your Audience

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Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Free YouTube Money Calculators-Calculate YouTube Money

Free YouTube Money Calculators-Calculate YouTube Money

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Shanoon Cox

Mar 27, 2024• Proven solutions

Most YouTubers get started simply because they love to make videos, to be the center of attention, and to have such a creative outlet for their ideas. However, for almost all YouTubers, their mind will soon turn to whether they can make money from YouTube , and how much they could be making.

If you’re curious about how much money you could make from your channel, or just want to see what the potential is for creating a revenue stream once you’ve built your audience, we’ve got just the thing for you. We’ve developed this YouTube Money Calculator, a simple tool that lets you see at a glance how much you could be earning from your videos and channel. And we will also introduce some YouTube Money Calculator alternatives to you.

Table of Content:

• Part 1: What is a CPM and How Do YouTube Money Calculators Average It Out?
• Part 2: The Free YouTube Money Calculator
• Part 3: Free YouTube Money Calculator Alternatives
• Part 4: How is YouTube Partner Money Calculated?
• Part 5: How to Join the YouTube Partner Platform
• Part 6: Making Money on YouTube

You May Also Like: YouTube SEO Complete Guide

Let’s take a look at the YouTube Money Calculator now and explore your potential for generating income from your passion for YouTube.

Part 1: What’s a CPM and How Do YouTube Money Calculators Average It Out?

CPM stands for ‘cost per mille/thousand’ and is the price of a thousand ad impressions (to the advertiser. For the creator, this is the amount of money they make per thousand ad impressions).

YouTube calculators will never be able to know the CPM for a YouTube channel as the rates vary for different channels and different ads. Disclosing your CPM is against the rules, so there’s not a lot of information out there to go on.

However, by taking an average of some of the current CPM rates from advertisers on YouTube, calculators are able to average out what a YouTube channel could be making. Keep in mind that, usually, the numbers that they use can be a bit on the high side compared to actual earnings. At times, though, these calculators can be very close.

Part 2: The Free YouTube Money Calculator

The YouTube Money Calculator is a free calculator tool that allows you to estimate the money obtained from any YouTube video. Calculations are entirely based on the number of views and an average CPM of $2 - $5. A user just needs to insert the total number of video views that they think they can get or that another channel has to discover how much a person could earn or be earning.

If you don’t know your CPM yet, don’t worry because our tool can give you an estimated revenue calculation based on a commonly accepted range of CPM figures for your views. Using this number, the YouTube Money Calculator can give you potential revenue by video as well as by channel on a daily, monthly, and yearly basis. Let’s take a look:

• 1. Estimated YouTube Revenue by Videos
• 2. Estimated YouTube Revenue by Channel

1. Estimated YouTube Revenue by Videos

To use YouTube Money Calculator to get an estimated calculation of your revenue for a single video, simply set the number of views you get per day (or hope to get) and the CPM rates. If you don’t know your CPM, the tool will automatically select a typical range based on the number of views.

From here you can start to play around and see what the impact could be of a different number of views and different CPM range. Do keep in mind that these figures are estimated, and there are many factors that come into play to determine your final CPM rate.

If you want to go deeper into your research and discover how much revenue a specific video could make, you can simply paste in the URL of the video you want to investigate, and the YouTube Money Calculator will show you the results. These will be presented as the number of total video views as well as the estimated earnings for that video based on typical CPM rates, making it a great resource to establish whether to monetize a video or not.

2. Estimated YouTube Revenue by Channel

If you’d like a more complete view of your YouTube earnings potential, why not investigate the revenue possibilities for the whole channel? Simply paste your channel link into the box and our tool will estimate how much you could be earning if you monetize that channel.

As well as showing this, the tool will show all sorts of other useful information such as number of total views, number of subscribers, number of uploaded videos and even your country and category. It’s a great place to start to evaluate your efforts and to get a realistic idea of what your earnings could be.

Part 3: Free YouTube Money Calculator Alternatives

Some of the best YouTube Money Calculator alternatives available are:

• Social Blade
• Influencer Marketing Hub

1. How Social Blade Calculates YouTube Money

Social Blade delivers a calculation based on a CPM rate between .25 cents and $4 USD. Users need only type in the name of the channel they are interested in and Social Blade will deliver all kinds of information about that channel, like how many subscribers and views it received in the last 30 days. It will also include estimates of monthly and yearly earnings. The revenue results are adjusted based off of the overall size of the channel and the total number of views that they receive each day. You can even scroll down for estimates of daily earnings listed by date.

2. How Influencer Marketing Hub Calculates YouTube Money

Influencer Marketing Hub is almost like an active infographic that allows a user to very quickly adjust sliders based on the daily video views, active engagement, views per month, and views per year.

Part 4: How is YouTube Partner Money Calculated?

YouTube partner money is calculated using something called the CPM. Your CPM, if you’re new to YouTube and partner advertising, is likely to be quite low, but can be built up over time.

CPM is actually a term for advertisers rather than content creators, as it denotes the amount an advertiser pays to serve its ad to 1,000 views of a video. What you really want to know is your RPM, or revenue per thousand, which is about how much you’ll get paid for 1,000 views of that ad. In the YouTube world, they call this number eCPM which stands for effective CPM, and if you have access to YouTube analytics, you’ll be able to find it under the estimated monetized playbacks metric.

If you don’t have YouTube Analytics, you can estimate your eCPM by dividing your most recent earnings by the number of monetized views and then multiplying by 1,000. For example, if you got 10,000 views of a video and earned $30, then your CPM would be $3.

There are a number of factors that affect what your CPM is, including what category it’s in, what the season is (e.g. Christmas, Halloween), what language you speak, which country you’re from, how much competition there is and much more. As an average, most advertisers are paying in the region of $7.60 per 1,000 impressions, although this can be as high as $15 or as low as $0.10.

But that’s not the whole story.

Of course, YouTube needs to make money too, so don’t expect to see all of that $7.60 popped into your AdSense account. Google keeps 45 percent of all YouTube advertising revenue, so you’ll get the other 55 per cent. If you were earning that average $7.60, your actual earnings would be $4.18 per 1,000 views.

As your subscriber numbers rise and your daily views rise, so will your CPM, so don’t get disheartened if you’ve discovered you’re on $2 or worse. Keep plugging away and building your fan base, and you’ll get there in the end.

It’s important to realize that, for most new channels, they’ll need to post videos for around two years before they start earning anything significant. If you’re just getting started on YouTube, find your niche and make sure it’s one that advertisers care about. Get it right, and you’ll have a highly targeted audience base which advertisers are willing to pay good money to use.

Part 5: How to Join the YouTube Partner Platform

If you’ve had a go with the YouTube money calculator and are excited about the potential to make money from YouTube, the next thing you’ll need to do is to sign up for the partner program. Here’s how:

     * **Find out if you qualify**: You'll need to be 18 or over and to have had at least 4,000 views on your channel and 1,000 subscribers in the past 12 months
     * **Enable monetization on your account**: Sign in, select 'creator studio', then go to Channel > Status features. Look for the tab for Monetization and click to enable.
     * **Agree to the terms**: Once you've read and agreed to them, click accept
     * **Choose monetizing options**: Pick from overlay in the video, TrueView in-stream ads or video contains product placement. You can always change this later.
     * **Confirm enrolment**: Click 'monetize my videos' to confirm enrolment

Once you’ve done all that, YouTube will review your application and decide if you can join the program. Usually, this happens within a matter of seconds, generating confirmation via email. Your account will now have ‘Partner Verified’ on it, and your chosen ads will start being displayed immediately.

Part 6: Making Money on YouTube

We’ve all been seduced by the big hitters on YouTube, from PewDiePie to Lilly Singh, and have imagined that we’ll be the next YouTube millionaire. However, the reality is that 99 per cent of those on YouTube are earning peanuts for the effort they put into their channels from these advertising streams.

However, there are other ways to make money on YouTube. It makes sense not to put all your eggs in one basket, so alongside ads and growing your fanbase, we’ve come up with a number of other ways to monetize your YouTube channel and estimate how much your video can make.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox