Harnessing Real-Time Trends for Visionary Video Ideas

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Crafting Unique Valorant Thumbnails with Style and Flair

As a content creator on YouTube, you know how important it is to have a strong thumbnail that stands out from the competition. Not only does a thumbnail help attract viewers to your video, but it’s also the first thing people see when they come across your content on the platform. That’s why it’s crucial to put effort into designing an eye-catching thumbnail that accurately represents your video.

When creating a thumbnail for your Valorant video, it’s important to remember that the recommended size is 1280 x 720 pixels. This will ensure that your thumbnail looks clear and professional on all devices. In addition to size, it’s also essential to consider the composition of your thumbnail. In this article, we’ll provide tips and tricks for creating professional Valorant thumbnails that will help boost your views and engagement.

What Is Valorant?

Valorant is a free-to-play tactical first-person shooter video game developed and published by Riot Games. The game was released in June 2020 and has quickly gained popularity due to its high-stakes, team-based gameplay and unique characters.

In Valorant, players choose from a roster of agents, each with their abilities and playstyle, and compete in 5v5 objective-based matches. The game has a variety of game modes, including the popular “Spike Rush” mode, which features a shorter round time and special abilities for all players. Valorant is available on Microsoft Windows and will soon be available on other platforms.

Why Create Thumbnails for Your Valorant YouTube Videos?

Creating a thumbnail for your Valorant YouTube video is an important step in the video creation process. A thumbnail is a visual representation of your video and can help attract viewers to your content.

When someone comes across your video in their feed, the thumbnail is often the first thing they see, so it’s crucial to make it as eye-catching and compelling as possible. A strong thumbnail can help increase your views and engagement and establish your brand as a content creator. By putting effort into designing a professional and relevant thumbnail, you can set your video apart from the competition and entice viewers to click and watch.

How To Make a Valorant Thumbnail for Free?

If you want to create a Valorant thumbnail for your YouTube videos but don’t want to spend any money, you still have plenty of options. One way to create a thumbnail for free is by using a free online design tool or thumbnail maker. Or, you can try Wondershare Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Not only is Filmora a powerful video editing software, and it has a range of features and tools that make it easy to design and create custom thumbnails. Even better, you can use the trial version of Filmora to create a thumbnail for free. You need to download the trial version and start experimenting with the various design tools and templates to create a thumbnail that reflects your style and brand.

Creating a Valorant thumbnail for YouTube using Filmora can be very easy. Just follow these steps:

Step1 Take a screenshot of your gameplay by pressing the “F12“ key on your keyboard while in the game. This will save the screenshot to your computer.

Step2 Launch Filmora and create a new project.

Step3 Import the screenshot into the media library by clicking the “Import“ button.

Step4 Drag the screenshot from the media library into the timeline.

Step5 Use the “Smart Cutout“ feature to select and cut out specific elements from the screenshot.

Step6 Choose the elements of the screenshot that you want to keep.

Step7 Remove any parts of the screenshot that you do not want to include in the thumbnail.

Step8 Extract the selected elements from the screenshot. You can resize the elements as desired.

Step9 Add a background to the track below the screenshot by dragging a background image from the media library into the timeline. Alternatively, you can import your image as a background by clicking the “Import“ button and selecting the image file from your computer.

Step10 Add an effect, such as a gun effect, by searching for the desired effect in the “Effects“ tab and dragging it into the timeline.

Step11 Adjust the opacity of the effect as desired.

Step12 Add some titles and texts for your thumbnail.

Step13 Customize the appearance and rotation of the fire effect as desired.

Step14 Edit the texts and adjust the appearance of the texts in the Titles window.

Step15 Choose a still frame that you like and take a snapshot of it.

Step16 Select the snapshot format and storage path. The snapshot will appear in the media library.

Step17 Right-click on the snapshot and select “Reveal in Explorer“ to find the file on your computer. You can now use it as your Valorant thumbnail.

Please note that while using the trial version of Filmora, a watermark will be added to the exported video. However, the watermark will not be added to the snapshot, so you can use the snapshot as your Valorant thumbnail without any issues.

Tips for Making Awesome Thumbnails for Your YouTube Valorant Videos

By following these tips, you can create an eye-catching and effective thumbnail for your Valorant YouTube videos that will help boost your views and engagement.

• Use high-quality images and graphics: A thumbnail with low-quality or pixelated images will not be as effective as a thumbnail with clear, high-resolution graphics.
• Use bold, eye-catching colors: Bright colors can help your thumbnail stand out in a crowded feed.
• Include relevant text: Use text to give viewers an idea of what to expect from your video and to entice them to click.
• Use clear, legible fonts: Make sure the text on your thumbnail is easy to read and doesn’t distract from the overall design.
• Keep it simple: Avoid overcrowding your thumbnail with too many elements or text. A clean, simple design is often more effective.
• Make it relevant: Your thumbnail should accurately represent the content of your video.
• Test different designs: Be bold and experiment with design elements and layouts to find what works best for your brand.

Want To Be a Valorant YouTuber? Learn From These 5 Ones

If you’re interested in becoming a Valorant YouTuber, there are many successful content creators in the Valorant community whom you can learn from. Here are five Valorant YouTubers that are worth checking out:

1. Shroud – Well-Known Valorant YouTuber With 6.8M Subscribers

Shroud is a well-known and respected content creator and player in the Valorant community. He has a strong background in professional CS:GO and has continued to thrive in the competitive Valorant scene despite being older than many other eSports players.

He is known for his gameplay videos and relaxed, easygoing personality, contributing to his widespread popularity and admiration among fans. In addition to his professional gameplay, Shroud is highly skilled and continues to compete at a high level, further solidifying his reputation as a top Valorant player.

2. TenZ – Popular Valorant Player With 1.6M Subscribers

TenZ is a highly skilled and popular Valorant player and content creator known for his exceptional ability in the game. He has achieved a high level of success and has been recognized as one of the best Valorant players in the world.

In addition to his full matches and 1v1 videos, TenZ also produces educational content, providing tips and tricks to his viewers. Despite facing some challenges and setbacks, TenZ has remained a prominent figure in the Valorant community and continues to be highly respected for his skills and contributions.

3. n0ted – Prolific Valorant YouTuber With 614k Subscribers

n0ted is a dedicated and prolific Valorant content creator, consistently uploading new videos to his YouTube channel daily. He offers a wide range of content, including gameplay highlights, funny moments, helpful tips, and updates on the latest happenings in the Valorant community.

His channel is a reliable source for those looking for consistently fresh and diverse Valorant content on YouTube. Whether you’re interested in learning new strategies, having a few laughs, or staying up to date with the latest developments in the game, n0ted’s channel has something for everyone.

4. Hiko - Valorant Content Creator With 382k YouTube Subscrbers

Hiko is a well-known Valorant content creator and former player of Counter-Strike: Global Offensive (CS:GO). He is known for his skill in first-person shooter games and his expertise in Valorant, which he shares through tips and gameplay videos on his channels on Twitch and YouTube.

Hiko is currently a content creator for 100 Thieves, a gaming organization he represents in various tournaments and competitions. He is a reliable source of high-quality Valorant content and regularly uploads new videos for his followers.

5. C9 meL – Professional Valorant Player With 33.6K YouTube Subscribers

C9 meL is a highly respected professional Valorant player and leader of the team Cloud 9 White. She is known for her sense of humor, helpful tips, and Agent tutorials and montages. As the in-game leader for her team, MeL has developed exceptional game sense and strategic skills, making her a valuable teacher and resource for other players.

In addition to her instructional content, MeL’s videos often feature a mix of comedy and skill, making them enjoyable for entertainment and improvement purposes. Overall, MeL is a talented and well-respected member of the Valorant community.

Conclusion

Creating a Valorant thumbnail for your YouTube videos can be important for promoting and attracting views to your content. Using Filmora, you can easily create a thumbnail for free by following the steps outlined in this article.

Additionally, there are many successful Valorant YouTubers who offer a range of content and can serve as inspiration for those interested in starting their channel. Creating visually appealing and engaging thumbnails ensures that your videos stand out and draw in viewers.

Free Download For macOS 10.14 or later

Not only is Filmora a powerful video editing software, and it has a range of features and tools that make it easy to design and create custom thumbnails. Even better, you can use the trial version of Filmora to create a thumbnail for free. You need to download the trial version and start experimenting with the various design tools and templates to create a thumbnail that reflects your style and brand.

Creating a Valorant thumbnail for YouTube using Filmora can be very easy. Just follow these steps:

Step1 Take a screenshot of your gameplay by pressing the “F12“ key on your keyboard while in the game. This will save the screenshot to your computer.

Step2 Launch Filmora and create a new project.

Step3 Import the screenshot into the media library by clicking the “Import“ button.

Step4 Drag the screenshot from the media library into the timeline.

Step5 Use the “Smart Cutout“ feature to select and cut out specific elements from the screenshot.

Step6 Choose the elements of the screenshot that you want to keep.

Step7 Remove any parts of the screenshot that you do not want to include in the thumbnail.

Step8 Extract the selected elements from the screenshot. You can resize the elements as desired.

Step9 Add a background to the track below the screenshot by dragging a background image from the media library into the timeline. Alternatively, you can import your image as a background by clicking the “Import“ button and selecting the image file from your computer.

Step10 Add an effect, such as a gun effect, by searching for the desired effect in the “Effects“ tab and dragging it into the timeline.

Step11 Adjust the opacity of the effect as desired.

Step12 Add some titles and texts for your thumbnail.

Step13 Customize the appearance and rotation of the fire effect as desired.

Step14 Edit the texts and adjust the appearance of the texts in the Titles window.

Step15 Choose a still frame that you like and take a snapshot of it.

Step16 Select the snapshot format and storage path. The snapshot will appear in the media library.

Step17 Right-click on the snapshot and select “Reveal in Explorer“ to find the file on your computer. You can now use it as your Valorant thumbnail.

Please note that while using the trial version of Filmora, a watermark will be added to the exported video. However, the watermark will not be added to the snapshot, so you can use the snapshot as your Valorant thumbnail without any issues.

Tips for Making Awesome Thumbnails for Your YouTube Valorant Videos

By following these tips, you can create an eye-catching and effective thumbnail for your Valorant YouTube videos that will help boost your views and engagement.

• Use high-quality images and graphics: A thumbnail with low-quality or pixelated images will not be as effective as a thumbnail with clear, high-resolution graphics.
• Use bold, eye-catching colors: Bright colors can help your thumbnail stand out in a crowded feed.
• Include relevant text: Use text to give viewers an idea of what to expect from your video and to entice them to click.
• Use clear, legible fonts: Make sure the text on your thumbnail is easy to read and doesn’t distract from the overall design.
• Keep it simple: Avoid overcrowding your thumbnail with too many elements or text. A clean, simple design is often more effective.
• Make it relevant: Your thumbnail should accurately represent the content of your video.
• Test different designs: Be bold and experiment with design elements and layouts to find what works best for your brand.

Want To Be a Valorant YouTuber? Learn From These 5 Ones

If you’re interested in becoming a Valorant YouTuber, there are many successful content creators in the Valorant community whom you can learn from. Here are five Valorant YouTubers that are worth checking out:

1. Shroud – Well-Known Valorant YouTuber With 6.8M Subscribers

Shroud is a well-known and respected content creator and player in the Valorant community. He has a strong background in professional CS:GO and has continued to thrive in the competitive Valorant scene despite being older than many other eSports players.

He is known for his gameplay videos and relaxed, easygoing personality, contributing to his widespread popularity and admiration among fans. In addition to his professional gameplay, Shroud is highly skilled and continues to compete at a high level, further solidifying his reputation as a top Valorant player.

2. TenZ – Popular Valorant Player With 1.6M Subscribers

TenZ is a highly skilled and popular Valorant player and content creator known for his exceptional ability in the game. He has achieved a high level of success and has been recognized as one of the best Valorant players in the world.

In addition to his full matches and 1v1 videos, TenZ also produces educational content, providing tips and tricks to his viewers. Despite facing some challenges and setbacks, TenZ has remained a prominent figure in the Valorant community and continues to be highly respected for his skills and contributions.

3. n0ted – Prolific Valorant YouTuber With 614k Subscribers

n0ted is a dedicated and prolific Valorant content creator, consistently uploading new videos to his YouTube channel daily. He offers a wide range of content, including gameplay highlights, funny moments, helpful tips, and updates on the latest happenings in the Valorant community.

His channel is a reliable source for those looking for consistently fresh and diverse Valorant content on YouTube. Whether you’re interested in learning new strategies, having a few laughs, or staying up to date with the latest developments in the game, n0ted’s channel has something for everyone.

4. Hiko - Valorant Content Creator With 382k YouTube Subscrbers

Hiko is a well-known Valorant content creator and former player of Counter-Strike: Global Offensive (CS:GO). He is known for his skill in first-person shooter games and his expertise in Valorant, which he shares through tips and gameplay videos on his channels on Twitch and YouTube.

Hiko is currently a content creator for 100 Thieves, a gaming organization he represents in various tournaments and competitions. He is a reliable source of high-quality Valorant content and regularly uploads new videos for his followers.

5. C9 meL – Professional Valorant Player With 33.6K YouTube Subscribers

C9 meL is a highly respected professional Valorant player and leader of the team Cloud 9 White. She is known for her sense of humor, helpful tips, and Agent tutorials and montages. As the in-game leader for her team, MeL has developed exceptional game sense and strategic skills, making her a valuable teacher and resource for other players.

In addition to her instructional content, MeL’s videos often feature a mix of comedy and skill, making them enjoyable for entertainment and improvement purposes. Overall, MeL is a talented and well-respected member of the Valorant community.

Conclusion

Creating a Valorant thumbnail for your YouTube videos can be important for promoting and attracting views to your content. Using Filmora, you can easily create a thumbnail for free by following the steps outlined in this article.

Additionally, there are many successful Valorant YouTubers who offer a range of content and can serve as inspiration for those interested in starting their channel. Creating visually appealing and engaging thumbnails ensures that your videos stand out and draw in viewers.

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