How to Captivate and Expand Your Online Following with Viral YouTube Shorts

How to Get More Views with YouTube Shorts

Richard Bennett

Mar 27, 2024• Proven solutions

One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.

With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.

Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
Part 3: Optimize YouTube Shorts to Get More Views
Part 4: How to Analyze YouTube Shorts Performance

Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section

Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

100 Million+ Users
150+ Countries and Regions
4 Million+ Social Media Followers
5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

* Secure Download

To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.

Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.

Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.

Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:

Note: It is assumed that you already have a couple of shorts video published on YouTube.

Step 1: Get to YouTube Studio Customization Section

Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.

Step 2: Add YouTube Shorts

Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.

Step 3: Add Short videos to Featured sections and Save the Changes

Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.

Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views

The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.

To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.

Things to Consider for creating attractive thumbnail

While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:

Relevance

Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.

Clarity

Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.

Correctness

You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.

Part 3: Optimize YouTube Shorts to Get More Views

The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.

A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:

Attractive Thumbnail

As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.

Compelling Title

The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.

Detailed Description

The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.

Tags

Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.

Filmora - Best YouTube Shorts Video Editor for PC

Easily record a video on PC and Mac.
Edit videos quickly with a wide range of gaming effects.
Rich video tempaltes and resources for YouTube videos.
Export to MP4, MOV, MKV, GIF and multiple formats.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Try It Free >>

Click here

## Part 4: How to Analyze YouTube Shorts Performance

YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.

However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.

FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?

Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Maximizing Your Youtube Presence via Featured Channel Strategy

Versatile YouTube Video Editor - Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.

Try It Free Try It Free

Part 1: What are Featured Channels on YouTube?

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

2. Source of more traffic

3. Personal connection

4. Source of Revenue

5. Growing audience

6. High credibility

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels