How to Direct Encouraging Content for Daily Living Vids

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Bridging Mac & Monetization: IMovie Editing to YouTube Success

How to Upload a Video from iMovie to YouTube?

Liza Brown

Aug 18, 2022• Proven solutions

“Is iMovie good for YouTube?”

The iMovie is not only good for YouTube but various other social media platforms. The thing is, you have to compromise with the quality offered by Apple’s video editor iMovie. Well, iMovie is perfect for getting started for beginners. But, the professionals and ones who want a bit high features than basic ones should look elsewhere. Thus, we always recommend alternatives to a particular software for our audience. In this article, there is a mention of Wondershare Filmora to overcome the drawbacks of iMovie.

Without further ado, let’s begin with how to upload a video from iMovie to YouTube. We want to lead with the best iMovie export settings, specific troubleshooting issues, and our alternative intro section to overcome iMovie’s limitations.

Part 1: How to Upload a Video from iMovie to YouTube?

iMovie is ideal for making YouTube videos if you are too basic and are not looking for advanced features. Remember that professionalism pays in these platforms and helps you stand better among others. If you’re still interested in making introductory videos, here is a step-by-step guide on uploading a video to YouTube from iMovie on Mac first and leading with iPhone.

Step-by-Step Tutorial on how to upload a video from iMovie to YouTube on Mac

Step 1: Create a Project

On the first step, go to iMovie on Mac and click the Create New tab below.

Step 2: Import Media

Click the Import Media button and browse the files on your computer, as shown below.

Step 3: Edit Clips

It’s time to edit video footage. Drag your video to the timeline, as shown below.

Then, you can trim and drag the edges of video clips to allow editing.

Step 4: Add Titles

You can add titles by clicking the Title tab and further drag the Title’s template into the timeline.

Step 5: Export the Video

Click the Export button as follows after editing is over.

Select YouTube to upload your video over the platform directly.

Step 6: Save

After selecting the desired platform, click the Next tab to proceed with saving the file.

At last, save your video as shown below.

Step-by-Step Tutorial on how to upload iMovie to YouTube from iPhone

Step 1: Share the iMovie Project

Go to iMovie on your iPhone. Open the iMovie project on your iPhone and tap the Share button to select YouTube. Enter the information of Title, Description, Size, Tags, Privacy, and Location (optional).

Step 2: Upload iMovie Files

For ease of use, you can upload saved videos in Photo Library on your iPhone. Then, you can upload iMovie videos via the YouTube iOS app. Sign In to YouTube and click the Camera icon at the top of the Home page. Select your iPhone Photo Library file and set the video Title, Description, Size, Tags, and Privacy. Then, hit the Upload button to confirm.

Part 2: The Best iMovie Export Settings for YouTube Videos

As we all know that iMovie consists of a bit long procedure to export projects. Here are some tips on the best iMovie export settings to avoid an unnecessary headache.

1. Set small resolution: Small resolution plays a more significant role, especially while uploading. Thus, you can set the smallest resolution in the Email tab of the Export button.

2. Change Export settings in the File tab: There is a File tab under the Export button. Click it and find various settings that you need to change to get the best export settings for YouTube 2021. Make the Title of the video as small as possible. Set the resolution at 1080P than 4K.

However, it isn’t going to upgrade the resolution if your video is already in the 1080P definition. Now, the last setting that will crazily offer you the best quality and lots of space-saving. You have to select Best (ProRes) in quality settings for this purpose. These settings also take less time to upload to YouTube.

3. Compress is not for speed: Various options you see in the Compresstab are not for speed. They are for how you save the video on a desktop. Thus, always choose the Better Quality tab than Faster.

4. Do not export directly to YouTube: iMovie is pretty basic and doesn’t offer great settings to upload your video instantly. You may have to make changes to the uploaded video even if you do this as per our step-by-step guide mentioned above.

Part 3: How to fix the “Failed to Upload to YouTube” Error on iMovie?

The “iMovie to YouTube failed” problem occurs when you directly upload a YouTube video from iMovie. The issue will result if you upload from any third-party uploader. That is why the direct upload doesn’t work, especially in iMovie. You can opt to share your video to the desktop first and then drag it to upload to the YouTube platform.

Part 4: Upload Videos to YouTube with the Best Alternative to iMovie - Wondershare Filmora

“What can I use instead of iMovie to overcome its limitations?”

When you see that iMovie is not uploading to YouTube or iMovie upload to YouTube got stuck, go for a better alternative. In this section, we’d like to recommend Wondershare Filmora that offers the best export settings compared to iMovie. It is the go-to solution if you can’t upload video from iMovie to YouTube directly. Filmora further provides intuitive editing tools that professionally make your YouTube video projects.

Export Key Aspects of Wondershare Filmora in comparison to iMovie:

• It offers a long list of export resolutions to choose from.
• You get separate video and audio settings such as Encoder, Channel, Frame Rate, Bit Rate, Resolution, etc.
• It is further compatible with export to various devices including the iPhone, Samsung, iPod, Apple TV, iPad, Google Pixel, PSP, Smart TV, etc.

Step-by-Step Guide on how to upload a video from iMovie to YouTube via Wondershare Filmora

Step 1: Click the Export button and select resolution

After your project in Wondershare Filmora is over, click the Export tab and select video resolution from the Local tab, as shown below.

It has a list of formats. You can also edit the Name and saving location here.

Step 2: Select Quality

Select the Settings button and choose from three quality levels of Best, Better, and Good. You can also adjust video and audio parameters, including the Encoder, Frame Rate, Resolution, Bit Rate, etc.

Step 3: Select platform

Select the YouTube tab, Sign In to your YouTube account, and hit the Export button after modifying the Title and Quality if needed. Also, make sure to check the Enable GPU accelerated video encoding tab.

Select Wondershare Filmora as the ultimate solution even if iMovie upload to YouTube not showing up.

Conclusion

Hopefully, we’ve informed you of the relevant facts on how to upload a video from iMovie to YouTube. We have also examined the number of troubleshooting issues involved in the iMovie video editor. Well, you will get to face similar kinds of export difficulties in the iMovie editor. Also, the entire procedure to end the exporting task is a bit long in iMovie compared to any other video editing software. Thus, it’s crucial to check out what other alternatives the technological world has today. We can’t state to you a better beginner-friendly yet advanced editing option than Wondershare Filmora that rightly outtakes the iMovie video editor in all aspects.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown