How To Keep Your Audience Engaged: Top 6 Strategies for Higher YouTube Stickiness

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Instantaneous Video Downloader Selection Guide

Top 12 Video Grabber Online to Download Any Video You Like

Liza Brown

Mar 27, 2024• Proven solutions

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Watching videos online can cause interruptions and can take a lot of time loading after every few minutes. The best way to avoid all these problems from occurring while you are watching your favorite video or movie is to download them to your device for a smooth and interruption-free experience. There are multiple platforms and websites available on the internet that promise you high-quality downloaded videos. But only a few of them provide the original video quality. It is difficult to find a perfect Video Grabber that can help you download videos from your preferred website because most video grabbers have access to limited websites. That’s why it is important to have a video grabber platform that can help you in downloading all kinds of videos, from all websites and in all formats. In this article, we will list down the 12 best video grabbers that you can use to download your favorite videos for a smooth and spectacular experience.

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• Top Android YouTube Video Downloader

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Program	Operating System	Price	Feature
iTube Go	Windows, macOS, Android	$29.95	Store a full playlist of videos
4K video Downloader	Windows, macOS	Free - $45	Download Video in 4K Quality
By Click Downloader	Windows	Free - $4.99	Supports a wide range of websites
Snap Downloader	Windows, macOS	Free – $54.99	Supports up to 900 websites
ClipGrab	Windows	Free	Wide range of downloading options
aTube Catcher	Windows	Free	An easy to use & user friendly Interface
JDownloader	Windows, macOS, Linux	Free	Free and Open source Video Grabber
Clip Converter	Website	Free	Convert & Download video in any format
VideoProc	Window, macOS	Free - $37.95	Search matched subtitles for shows
Video Grabber	Website, Windows	Free	All in one: Convert, download edit & record Videos
Aiseesoft Video Converter Ultimate	Windows, macOS	Free	Supports a wide range of formats
SaveFrom	Website	Free	Simple & easy to use online video grabber

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

1. iTube Go

Platform: Windows, macOS, Android

Price: $29.9

iTube Go is a fabulous Video Grabber available for Windows, macOS, and Android devices that will help you download videos from more than 1000 websites in several different formats. iTube Go supports all the famous videos sharing platforms such as Facebook, Instagram, Youtube, and more. This platform allows its users to convert the videos in formats like MP4, MP3, and other widely used formats. It also finds and downloads the matched subtitles of videos that you download.

Features

• Finds the most suitable subtitles of videos your download
• Wide range of video quality options to choose from
• Download videos in Bulk
• Convert videos into audio
• Cut Youtube videos

2. 4K video Downloader

Platform: Windows , macOS

Price: Free - $45

4K video downloader is an ideal video grabber to download high-quality videos from Youtube. It allows you to choose from different video qualities according to your requirement. You can also download the entire playlist of Youtube with a single click. It also allows you to convert the videos into an audio format such as MP3, OGG, and M4A. Apart from simple videos, if you want to download 3D or 360 videos, a 4K video downloader can help you achieve that goal.

Features

• Fast video converting and downloading speed
• One-click video downloading feature
• Supports 360 videos
• Download the entire playlist in one click

3. By Click Downloader

Platform: Windows

Price: Free - $4.99

By Click Downloader is a video grabber platform that allows you to download videos from more than 40 websites. It supports all the famous video-sharing platforms such as Youtube, Facebook, Instagram, Vimeo, Dailymotion, and more. While downloading a video from any website, you can choose the preferred video quality you want. It also allows you to download multiple videos at the same time, including playlists, channels, or any other videos of your choice. There is no limit on the number of downloads, which means you can download as many videos as you want.

Features

• Track your downloaded videos
• Download videos in 8K, 4K, and other qualities
• Convert videos into MP3, 3GP, MP4, and more formats
• Download Youtube and Facebook private videos

4. Snap Downloader

Platform: Windows, macOS

Price: Free – $54.99

Snap Downloader is a platform that supports more than 900 websites and downloads videos from them in different qualities and formats. It helps you download videos from all your favorite websites such as Youtube, Facebook, Vimeo, Dailymotion, Twitter, and more. It allows you to download videos of high quality such as 8K and 4K. Snap Downloader also helps you in downloading 360 videos in their original form.

Features

• High-speed video downloading
• Supports proxy
• Convert videos in your desired formats
• Download multiple videos in one click

5. ClipGrab

Platform: Windows

Price: Free

ClipGrab is a free video grabber tool that enables you to download videos from a wide range of websites. All the videos can be converted into your required format using ClipGrab. ClipGrab supports all kinds of video qualities and it can set according to your requirements while downloading the videos. With all these features, it also has a user-friendly and easy-to-use interface, which makes it an ideal video grabber for all your needs.

Features

• Search videos directly in ClipGrab
• User-Friendly Interface
• Download videos in multiple resolutions
• Support a wide range of formats
• Download multiple videos at one time

6. aTube Catcher

Platform: Windows

Price: Free

aTubeCatcher is an amazing video grabber tool that comes with several other amazing functions. It allows its users to download videos by pasting the link of those videos into it. It allows you to download videos in a wide range of formats and resolutions. Apart from downloading videos, it allows you to record the screen of your PC. The best thing about this platform is it is totally free. You don’t have to spend anything to access all these features.

Features

• User-friendly Interface
• Convert videos into multiple formats
• Supports all kinds of video formats
• Download videos from several websites
• Burn your DVD, and VCD
• Download streaming videos

7. JDownloader

Platform: Windows, macOS, _L_inux

Price: Free

JDownloader is a free and open-source video grabber which is being upgraded regularly with the help of a huge developers community. It is one of the fast and smooth video grabbers that you can find on the internet that can help you download videos from all sorts of websites such as video-sharing platforms or social media websites. It allows you to pause and resume the download whenever you want. If you have a huge video you can easily download it in parts.

Features

• Open-source platform
• 24 hours customer support
• Support several languages
• Choose from different themes
• Fast and smooth video downloading

8. Clip Converter

Platform: Website

Price: Free

Clip Converter is a web-based video grabber that allows its users to download videos from a wide range of websites and convert them into their required format and resolution. With Clip Converter, there is no need to download any software to grab videos. You have to copy the URL of the video and paste it into Clip Converter and download your video in your required format.

Features

• Download and convert videos
• Support a wide variety of websites
• Helps in screen recording
• Easy to use and astounding user interface

9. VideoProc

Platform: Window , macOS

Price: Free - $37.95

VideoProc is one of the best video grabber tools that help you download videos and audio from multiple websites including Youtube, Dailymotion, and Vimeo. It also lets your download streaming videos. This platform is limited to downloading the videos and allows you to convert them into your required format before downloading them into your PC. If you use subtitles in all your videos, this platform can help you save your time by finding the most suitable and matching subtitles for all your downloaded videos or movies.

Features

• Download videos in their highest quality
• Change the resolution of the videos according to your needs
• Fast downloading and converting speed
• Supports multiple video formats

10. Video Grabber

Platform: Website,Window

Price: Free

Video Grabber is the most powerful video downloading platform that can be used from any device by simply visiting the web page. It is also available in software for Windows users. It comes with a wide variety of features and options apart from its primary and main option of video downloading. Video Grabber allows you to download videos from all kinds of websites, convert them into your required format and choose your desired video quality. Just paste the URL of your video into this platform to enjoy your videos in high quality and have a smooth experience.

Features

• Simple and user-friendly interface
• Supports several different video and audio formats
• Convert videos into any format
• No need to download
• Supports Video Editing

11. Aiseesoft Video Converter Ultimate

Platform: Window , macOS

Price: Free

Aiseesoft is a unique video converting platform that allows you to convert and download video from any website ranging from simple to 3D videos. You can convert the video of Youtube and other video-sharing platforms into any of the video or audio formats that you want. It a very simple and fast video grabber available on the internet. Apart from converting and downloading videos from a different website, this platform also lets you edit your videos. It allows you to add watermarks and special effects to your videos. You can also use this platform to trim and crop your videos.

Features

• Supports a wide variety of formats
• Fast and secure downloading
• Supports video editing
• Change video quality
• Rip DVDs

12. SaveFrom

Platform: Website

Price: Free

SaveFrom is a web-based video grabber that helps you to download the video directly from a different website without downloading and installing any software into your PC. It is one of the easiest ways to download videos from different websites. Just paste the URL of your video into SaveFrom and let it download it for you. It is also available in the form of a chrome extension to make this process easy and more convenient. It only provides you videos in original formats and resolutions. It doesn’t allow you to change the format of videos.

Features

• Easy to use interface
• Simple and fast downloading
• Available as a chrome extension
• Download video from multiple different websites

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Conclusion

Streaming videos over the internet can make your experience worse if you are not having a stable internet connection. All the above video grabbers will help you have a smooth and inconvenient experience of watching your favorite movies or other videos by downloading them from websites to your device into your preferred format. Check all of the above video grabbers and select one that best suits your requirements and needs and watch your videos without any interruption or loading.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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