How to Matchmake for Maximum Viewership on YouTube

How to Find YouTube Collaboration Partners?

Richard Bennett

Oct 26, 2023• Proven solutions

The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.

Tips from Tech YouTuber Roberto Blake
Tips from YouTube Guru Nick Nimmin
Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
Tips from Lifestyle and Fashion YouTuber MyLifeAsEva

Also, check out these tips on how to grow your channel using collab videos .

Tips From Tech YouTuber Roberto Blake

Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:

1. Approach people you already have a relationship with

This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.

2. Think about what your potential partner could have to offer your existing subscribers.

People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.

3. Create quality content consistently.

If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.

Tips From YouTube Guru Nich Nimmin

This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:

1. Use the person’s name when you contact them.

This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.

2. Keep it simple.

When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.

3. Have ideas.

Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.

Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer

Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.

1. Networking is important in finding collab partners.

Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.

2. Don’t stray too far from your other content.

Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.

3. Thank the people you work with in your videos.

If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.

Collab advice starts at around 2:10.

Tips From Lifestyle and Fashion YouTuber MyLifeAsEva

Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.

1. Don’t approach other YouTubers as a ‘fan’.

If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.

2. Ask questions.

If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.

3. Use Twitter.

Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.

Do you have any of your advice on YouTube collaborations?

Excellent YouTube Video Editor Always Save Your Time

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Sprinting Success: The Swift Growth of YouTube’s Most Popular Vids

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The popularity of YouTube has increased significantly over the years, with people watching about 5 billion YouTube videos daily. Most of the videos that get millions of views are from musicians. This blog will look at the top ten fastest YouTube video to 100 million views in 2021. We will also give you tips on making a viral video on this platform.

10 Fastest YouTube Videos to Reach 100 Million Views

If you are wondering: What are the fastest 100 million views on YouTube? Check out the list below.

1) Butter by BTS

Released on May 21, 2021, Butter is a song by BTS, a South Korean boy band. It’s the second English-language single from the septet. During its release, the music video amassed 100 million views within 20 hours, 55minutes; this is the fastest 100 million views on YouTube. What’s more?

The video starts in black and white, with the boy band donning silk suits. After about 36 seconds, the color of the video changes. The choreography in the video reflects the upbeat and flirtatious vibe of this song. The band tried to put loads of emotions into it. Essentially, signature moves include brushing their hair back, kissing their hands, and giving a mischievous look.

Additionally, the video featured a technicolor elevator sequence whereby each member freestyles their dance moves. At one point, the septet forms the word ARMY using their bodies as a homage to their fans.

2) Dynamite by BTS

Dynamite was released in August 2020, and it’s the first song this South Korean boy band has recorded in English. The music video earned 100 million YouTube views in 23 hours and 25 minutes. After 20 minutes of its release, Butter broke the record by garnering the fastest 10 million views on YouTube.

The upbeat disco-pop song has elements of bubblegum pop, soul, and funk, and it takes influence from the Seventies music. It features celebratory horns, echoing synths, and snapping handclaps. The song is about feeling joy and appreciation for the small things in life that make it valuable.

3) How You Like That by Blackpink

Blackpink’s How You Like That was recorded in two languages (Japanese and Korean. It was released through Interscope Records, YG Plus, and YG Entertainment. It’s a club, trap, hip hop, EDM, and pop song. The music video took one day and eight hours to amass 100 million YouTube views, making it one of the fastest 100 million views on YouTube.

The video starts with Jisoo, Lisa, Jennie, and Rosé sitting like monarchs on steps. The colorful music video shows the quartet delivering a strong kiss-off to an unseen enemy and a message of resilience. They also dance in different places in the video, displaying a range of dance moves.

4) Boy With Love by BTS and Halsey

Boy with Luv is the lead single for BTS’ 6th extended play called Map of the Soul: Persona. Its release date is April 12, 2019, under Big Hit Entertainment. The video garnered 100 million views in one day and 13 hours.

The music video has vibrant visuals, and it starts with the American singer and songwriter Halsey sitting bored behind a booth that sells tickets. The scene then flashes to BTS, clad in different shades of hot pink and delivering their dynamic choreography in front of Persona, a retro movie theater. The cinematic visual then unfolds, setting the septet against kaleidoscopic backdrops, as they dance, rap, and sing.

5) Ice Cream by Blackpink Featuring Selena Gomez

Released on August 28, 2020, Ice Cream is the second single from The Album, Blackpink’s first Korean-language studio album. Ice Cream took one day and 16 hours to get 100 million views on YouTube, making it one of the fastest 100 million views on this video-sharing platform.

In the music video, Selena, Lisa, Rosé Jisoo, and Jennie are wearing different clothes and sets. Selena is seen in a high-waisted, red-and-white-striped Shoshanna bikini; her next look includes an Eighties-inspired Puma bodysuit. The five girls portray several versions of today’s woman image who know what they are worth and what they want.

6) Lalisa by Lisa

Lalisa is the debut single by Lisa of Blackpink; it’s the lead single from the musician’s debut album of the same name. The song is a dynamic hip-hop track with influence from Thai culture. The music video garnered 100 million YouTube views in two days and one hour.

The video is visually-packed with ten set-ups and 13 outfit changes, making it exciting to watch. In the video, the artist appears sitting perched on an ornate throne, and she is adorned in gold jewelry with matching nails. The best part of her outfit is the traditional Thai headdress, which is tiered and anointed with flowers. Lisa ascends to the throne while she’s alternately executing excellent, intricate choreography.

7) Permission to Dance by BTS

Permission to Dance was released July 9, 2021, through Sony Music and Big Hit Music as a stand-alone single. It’s the group’s third English-language single. Mac, Andrews, and Stephen Kirk were in charge of the production.

The music video hit 100 million views in two days and two hours. In the video, the boy band wears cowboy outfits and breaks their dance moves in the Western background. The theme of Permission to Dance looks like the end of the coronavirus pandemic as nations resume their normal activities and declare the worst of this disease seems to be behind them.

8) Life Goes on by BTS

Released through Columbia Records and Big Hit Entertainment on November 20, 2020, Life Goes On is the lead single from BTS’ 5th Korean-language studio album Be. It was produced by j-hope, SUGA, Antonia Armato, Chris James, Ruuth, RM, and Pdogg.

The video reached 100 million views on YouTube in 2 days and 3 hours. And this makes it among the fastest 100 million views on YouTube. The band appears to be lounging lazily, playing a video game. One of the members comes, V, with pizza, and they enjoy it together. V then takes the other members for a drive. When they came back, they watched some movies. They later went to a stadium and performed this song without the audience.

9) Kill This Love by Blackpink

Kill This Love was released by YG Entertainment on April 5, 2019, and it was distributed through Interscope Records and YG Plus. It’s the group’s first Korean material since June 2018, when they released Square Up. The song is the lead single and Blackpink’s debut release with Interscope Records. Its official music video amassed 100 million views in 2 days and 14 hours.

The music video begins with introduction shots of each member of Blackpink; they are in a room surrounded by trumpets. Jennie performs with 2 massive swan set pieces with the sunset behind her. Lisa then struts around a candy shop as she knocks things off shelves and kicks displays. The scene with Jisoo is a stark contrast, as we see the sun against a black setting with her head being above a pool of water. Next, viewers will see a distraught Rosé, as she’s driving a sports car fast chasing down her doppelganger.

10) Psy Gentleman

Gentleman, a K-pop song, was released on April 12, 2013. It serves as the follow-up to Psy’s hit single Gangnam Style. Gentleman’s music video took 2 days and 19 hours to get 100 million views on YouTube. Also, it held the record as the fastest YouTube video to 100 million views for more than six years.

The video features the artist performing different pranks on people; Psy later meets a lady who pulls pranks on him. Psy is wearing a tuxedo and sunglasses as he walks a paved street hill together with a company of relatively older men. He then stops and kicks a traffic cone.

More Fun Facts about YouTube View Record

Fastest 1 Million Views on YouTube

Butter by BTS is the video that has garnered the fastest 1 million views on YouTube. Fans of this group were eagerly waiting for the release of this video, and that’s why it managed to break records.

Fastest 200 Million views on YouTube

Dynamite by BTS holds the record of the fastest 200 million views on YouTube. It reached this figure in 4 days and 12 hours after its release.

Fastest 300 Million views on YouTube

Lisa’s video Lalisa holds the record of the fastest 300 million views on YouTube. It garnered 300 million YouTube views in 48 days; this is the fastest any K-pop female solo artist has reached.

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