Cultivating a Brand Identity: YouTube Visibility without Spending

How to Promote YouTube Videos (Without Paying)

Ollie Mattison

Mar 27, 2024• Proven solutions

Getting a unique idea for your YouTube video is great and implementing it is even greater. But what about promoting after creating the video? This is the biggest concern for many YouTubers especially those who are freshly entering the YouTube world. To work on marketing strategy is way too important than uploading video which many people don’t think of.

Since YouTube stands as one of the well-known video-sharing website and nearly 300 hours (estimated) of videos are uploaded every single minute, how would you make your video a storm of hype thereby reaching the essential target audience? Among the chain of YouTube channels, popularizing yours to let people know you; you need some smart tips to be a pro on this matter. And this is what today’s article stressed upon. Have a look and learn how to promote YouTube videos without paying to drive incredible traffic.

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Part 1: How to Promote YouTube Videos Free

1. Come up compelling titles

To promote YouTube video the right way, focus firstly on the title of your video . As this is what viewers will notice first and your notable title will only encourage users to play the video further, try to keep it simple and on-point. Avoid providing long titles as Google automatically shortens it up to 66 characters on search results. Moreover, a great YouTube video promotion is nothing without keyword research. Make sure to go ahead for it to keep the video on top in search results.

2. Pay attention to description and Tags

While thinking how to promote YouTube videos, it is important to pay heed on the video description and tags . The motive of YouTube description is to expand on the main title and putting more detailed information to it. You need to make sure to keep the description long and incorporate the maximum keywords possible (don’t be stuffy) while writing the description. Besides, when you add a web address in the description, ensure to begin it with “http” to make it clickable. Viewers will then easily be redirected to it on clicking. A yet another tip to promote YouTube video is to add tags that can describe the video purpose.

3. Make high quality content

High-quality content is the key to have great and exceptional results out of your video. Make sure to keep the video highly informational and once you’re ready with the content, work on the YouTube SEO . Start looking for the relevant keywords and put these in the title, description, tags and wherever needed.

4. Connect with YouTube community

Connecting with the viewers and YouTube community is the next step for promoting YouTube videos without paying. You create video, upload it and now people like it and make time for commenting on it. How would your audience feel if you won’t respond them back? They will obviously feel ignored. Therefore, try to be actively involved with the audience by replying to their comments as this will keep your audience intact.

Furthermore, make time to find the similar niche community and get engage with them. Watch their videos and activities and drop comments on their videos. Also, try to share useful video links through comments section.

5. Run a contest in your video

Why don’t give your best shot on contest strategy to fascinate more audience? Well! This is an extremely interesting technique to engage the audience. You should try to motivate viewers to subscribe your channel and provide with giveaways and prizes in return. They will willingly go for it and spread the contest thing to their friends as well. After all, everyone on this planet cherishes free stuff. Hence, use this promotion strategy and run contest thereby cheering your audience to step ahead. Remember to follow YouTube’s contest rules .

6. Cross-promoting your video

Do you know that over 500 years of YouTube videos are successfully watched on Facebook on regular basis? Also, Twitter users are involved in sharing over 700 YouTube videos every minute, according to YouTube. Therefore, using the other social platforms and marketing your YouTube channel there stand a great chance for your success. Cross-promoting YouTube video are likely to get viral quickly with top ways to promote YouTube videos .

7. Thumbnails is a must

Thumbnail is equally important as the title and content of the video. And to promote YouTube Video and make it success-deserving, thumbnail plays as an important aspect. There is no rule to create thumbnail. If you like, you can customize thumbnail with Filmora. You should be creative and think out of the box to make it more appealing. Play with image, layouts, designs and add understandable text on your video thumbnail.

8. Add Calls To Action

Do work on CTAs if you want your video to be YouTube video promoted in a better way. While people watch your video, remin-d them or ask them to like the video and subscribe to your channel. In addition, tell them to share the video as maximum as possible to help others too. Popular YouTubers have embraced this Call-to-action approach and they experience increasing number of shares by just asking the existing subscribers for it.

Part 2: Bonus Tip: How to Promote YouTube Videos with Some Money

Don’t forget email marketing

Use video on email marketing is never an outdated idea and here you can use it too in order to promote YouTube videos. To get to the loyal audience through this strategy, you can follow multiple ways:

• Have an email subscriber list already? Then make use of it and spread the news about your creative YouTube channel to the people in the list. You can do this every time you publish a fresh video.
• Also, make sure to keep the intro and outro of the playlist appealing rather than working on each video and adding CTA. By palying with intro/outro, make your viewers acquaint with your email list and tell them to subscribe.
• Above all, it is always suggested whenever you think about promoting your YouTubr video to always add a CTA. Here, when you use email as marketing platform, ask your audience to subscribe to your email list in the last.

Advertise

One of the golden tips – “Advertise and make your views rise”! YouTube offers numerous advertising options that can be of great assistance. Also, make sure of the following tips if you are thinking about advertising of your video and channel.

• Firstly, you should know that the duration of the ad matters. Keep the advertisement small, 30 to 60 seconds to be precise.
• Secondly and importantly, don’t forget to provide clear call-to-action. Let your viewers know what to do next. You can add subscribe the channel or sign up for email or simply share the video etc. as effective CTAs.
• The third tip says you to take help of TrueView ad format. TrueView In-display ads are evident in watch pages of YouTube where the viewers have their recommended videos and other suggested videos (on the right side). These ads go with the “cost-per-view” concept i.e. when users opt to watch your video by clicking on it, you will be charged. Overall, TrueView stands as great way to get your video marketed.

Conclusion

We enlightened you how to promote YouTube videos without paying and even shared some tips on promotion through money. Now that you’ve got a fair idea, work on the aforementioned methods and make your video known worldwide. Make use of the strategies and we hope you will surely make a remarkable name of yours. Hope you liked the tips we shared and started promoting YouTube videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Top Picks for Efficient YouTube Video URL Condensers

Top 5 YouTube Link Shortener You Must Try in 2024

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

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Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

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1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

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Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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