Fixing Popular YouTube Short Snafus

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YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.

In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
2. You’ll then see a selection of thumbnails that harbors popular Shorts.
3. Choose any video then click on it to bring you into the vertical video player.
4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device

1. Launch Google Play Store.
2. Next, tap on the “three diagonal lines” at the top section of your screen.
3. Then select the “My Apps & Games” option.
4. Search for YouTube app and tap on the “Update” button.

On iOS device

1. Open the “App Store”
2. Tap on your “Profile” icon.
3. Then tap on the “Update” tab to fix the issue.

On your computer

1. Search for YouTube streaming app from the Google Play Store.
2. Here, you’ll see an update button in case your app needs an update.
3. Next, click on the “Update” button and wait for the update to complete.
4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

1. Go to the “Settings” button on your phone.
2. Then go to the “Apps” section and tap on “All Apps”
3. Select the “YouTube” app from the list.
4. Next, go to the “App Settings” and click on the “Storage” section.
5. Tap on the “Clear cache and data” option.
6. Finally, relaunch the YouTube app and check whether the issue is resolved.

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

1. First, download and install a VPN app.
2. Next, select the USA or India server location to fake a GPS location.
3. Then clear the cache from the YouTube app and click it open.
4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

1. Identify the video that you wish to post.
2. Add the “#shorts” in your title and description.
3. See that each video is up to 60 seconds only.
4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

Try It Free Try It Free

YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.


In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
2. You’ll then see a selection of thumbnails that harbors popular Shorts.
3. Choose any video then click on it to bring you into the vertical video player.
4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device

1. Launch Google Play Store.
2. Next, tap on the “three diagonal lines” at the top section of your screen.
3. Then select the “My Apps & Games” option.
4. Search for YouTube app and tap on the “Update” button.

On iOS device

1. Open the “App Store”
2. Tap on your “Profile” icon.
3. Then tap on the “Update” tab to fix the issue.

On your computer

1. Search for YouTube streaming app from the Google Play Store.
2. Here, you’ll see an update button in case your app needs an update.
3. Next, click on the “Update” button and wait for the update to complete.
4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

1. Go to the “Settings” button on your phone.
2. Then go to the “Apps” section and tap on “All Apps”
3. Select the “YouTube” app from the list.
4. Next, go to the “App Settings” and click on the “Storage” section.
5. Tap on the “Clear cache and data” option.
6. Finally, relaunch the YouTube app and check whether the issue is resolved.

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

1. First, download and install a VPN app.
2. Next, select the USA or India server location to fake a GPS location.
3. Then clear the cache from the YouTube app and click it open.
4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

1. Identify the video that you wish to post.
2. Add the “#shorts” in your title and description.
3. See that each video is up to 60 seconds only.
4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

Try It Free Try It Free

YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.

In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
2. You’ll then see a selection of thumbnails that harbors popular Shorts.
3. Choose any video then click on it to bring you into the vertical video player.
4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device

1. Launch Google Play Store.
2. Next, tap on the “three diagonal lines” at the top section of your screen.
3. Then select the “My Apps & Games” option.
4. Search for YouTube app and tap on the “Update” button.

On iOS device

1. Open the “App Store”
2. Tap on your “Profile” icon.
3. Then tap on the “Update” tab to fix the issue.

On your computer

1. Search for YouTube streaming app from the Google Play Store.
2. Here, you’ll see an update button in case your app needs an update.
3. Next, click on the “Update” button and wait for the update to complete.
4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

1. Go to the “Settings” button on your phone.
2. Then go to the “Apps” section and tap on “All Apps”
3. Select the “YouTube” app from the list.
4. Next, go to the “App Settings” and click on the “Storage” section.
5. Tap on the “Clear cache and data” option.
6. Finally, relaunch the YouTube app and check whether the issue is resolved.

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

1. First, download and install a VPN app.
2. Next, select the USA or India server location to fake a GPS location.
3. Then clear the cache from the YouTube app and click it open.
4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

1. Identify the video that you wish to post.
2. Add the “#shorts” in your title and description.
3. See that each video is up to 60 seconds only.
4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

Try It Free Try It Free

YouTube streaming service has kept online users glued to their screens. You can access and share videos and music from any part of the world. Users resolve to YouTube for personal and business affairs. You can use it for a tutorial, promotional event, or just share the fun with other users. Several avenues are available for users to post and share their minds worldwide. So far, it has rolled out a short-form video service, Shorts, which was initially inspired by TikTok.

With Shorts, you can shoot videos, edit, and upload them for your audience. However, YouTube shorts not showing is a common issue for those wishing to share their videos in regular channel feed. You might be wondering how to solve such issues when pushed to the wall. Check out possible solutions in the next section. But first, let’s find out what really are YouTube Shorts.

In this article

01 What is YouTube Shorts?

02 Where can I find YouTube Shorts?

03 Here are the solutions for YouTube Common Issues

What is YouTube Shorts?

YouTube Shorts is an app that you can use to shoot and share short-form videos using your mobile phone. Furthermore, you can record and edit your videos as well as music overlays and video segmenting abilities. Viewers will access the videos for 60 seconds or less but will remain on your channel, unlike Stories that disappear after a short while. It was first released in September 2020, having started in the US and India. It has so far encroached many countries and is currently accessed by 6 billion users in over 100 countries.

Where can I find YouTube Shorts?

Many users are curious about how to make full use of YouTube Shorts. You can get the Short at the bottom of the YouTube app on either the homepage or on their channel page.

Is YouTube Shorts available on Google Play or App Store?

No. Unlike other streaming apps, you can’t find YouTube app on Google Play or App Store as it is not a standalone service. YouTube Shorts are found within the service’s main mobile app. It is, therefore, accessible from the YouTube app on your computer or phone at the bottom of the screen.

How to access YouTube Shorts on YouTube app

1. First, go to the YouTube app at the bottom of the screen to find the “Shorts” button.
2. You’ll then see a selection of thumbnails that harbors popular Shorts.
3. Choose any video then click on it to bring you into the vertical video player.
4. You can then watch the clip and like or dislike the video as it plays. Just use the “thumbs up” or “down” icon. Likewise, you can share and subscribe to the “Short creator’s” channel.

How to create YouTube Shorts

Do you wish to create YouTube Shorts but you don’t know how to? Here’s the kicker!

Step 1. You first need to install the YouTube app on your device then sign in to your account.

Step 2. Now, tap on the “Create” button. The icon is a “+” symbol in the bottom center of the screen.

Step 3. A pop-up window will open. Tap the “Create a Short” tab. If prompted, allow YouTube to use your phone’s camera and microphone.

Step 4. You’ll then land on the “YouTube Shorts” recording page.

Step 5. Set the length to 60 seconds and bellow. You have the option to slow down or speed up the recording by tapping the “Speed” icon on the right.

Step 6. Likewise, set a time for the camera to start recording automatically. Check below the “Speed” for the “Timer” for setting.

Step 7. Go ahead to edit your Short before posting. You can use “Filters” to apply visual effects.

Step 8. When your camera is set, hit the “Record” button. You can stop the recording by tapping on the Record button, then resume as you wish.

Step 9. Tap on the “Checkmark” when you are done recording. You can add some music and text as well. Then tap on the “Next” button to finish the recording.

Step 10. Then add a title and adjust “Sharing” settings. Also, add the “#shorts” to the title to make it promotional together with other Shorts videos.

Step 11. Finally, tap the “Upload” tab to add your “Shorts” to YouTube.

Click here


Here are the solutions for YouTube Common Issues

Since YouTube Shorts is still in the “Beta” mode, users are likely to experience issues while using it. Below are some fixes for YouTube shorts common issues like YouTube Shorts not showing up, unable to post video to YouTube Shorts and etc.

Solution 1. Update YouTube app

Remember apps are ever on the upgrade mode. You are likely to face some connection issues if you are operating on an older version. Here’s is how to update the YouTube app on your Android or iPhone device.

On Android device

1. Launch Google Play Store.
2. Next, tap on the “three diagonal lines” at the top section of your screen.
3. Then select the “My Apps & Games” option.
4. Search for YouTube app and tap on the “Update” button.

On iOS device

1. Open the “App Store”
2. Tap on your “Profile” icon.
3. Then tap on the “Update” tab to fix the issue.

On your computer

1. Search for YouTube streaming app from the Google Play Store.
2. Here, you’ll see an update button in case your app needs an update.
3. Next, click on the “Update” button and wait for the update to complete.
4. Launch YouTube once more and see whether the YouTube Shorts not showing issue is resolved.

Solution 2. Clear Cache

A corrupt system may also cause issues with the normal operation of your application.

1. Go to the “Settings” button on your phone.
2. Then go to the “Apps” section and tap on “All Apps”
3. Select the “YouTube” app from the list.
4. Next, go to the “App Settings” and click on the “Storage” section.
5. Tap on the “Clear cache and data” option.
6. Finally, relaunch the YouTube app and check whether the issue is resolved.

Solution 3. Check if Shorts is available in your country

Remember that “Shorts” isn’t available in all the countries yet. So, you can confirm whether it is already in your country. If not, you can bypass GEO restrictions by using free VPNs.

1. First, download and install a VPN app.
2. Next, select the USA or India server location to fake a GPS location.
3. Then clear the cache from the YouTube app and click it open.
4. You should now find the option to view and even upload Shorts from your device.

Solution 4. Ensure your video is set as YouTube Shorts

Your video should be set as YouTube Shorts before posting.

1. Identify the video that you wish to post.
2. Add the “#shorts” in your title and description.
3. See that each video is up to 60 seconds only.
4. Post the video and see whether the issue isn’t reoccurring.

Conclusion

It’s a nice feeling to learn how to upload YouTube Shorts and share the fun with others worldwide. However, you may experience YouTube Shorts not showing due to restrictions in your country or other issues. We have tackled adequate solutions to solve such scenarios and make your Shorts go online. Nonetheless, check out the steps to access and create YouTube Shorts in just a few steps.

Youtube Mastery: Spotting Unique Audience Groups

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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