Frameworks: Producing Uplifting Life Journey Broadcasts

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Ingenious Name Makers: Elevate Your Channels

Best YouTube Names Generators [+ How to Brainstorm]

Liza Brown

Oct 26, 2023• Proven solutions

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It’s important to have a good name for your YouTube channel – something that people will remember. The following is a list of the 3 best YouTube name generators, an easy step-by-step for brainstorming, and instructions for updating your YouTube name.

Whether you’re a YouTuber beginner or want to improve your YouTube videos to the next level, a good YouTube video editing software will be a good helper. Wondershare Filmora is a video editor for all YouTube creators with plentiful effects and templates, and you can download it directly and have a try before purchasing.

1. YouTube Name Generators
2. How to Come Up With a Good YouTube Name
3. How to Change Your YouTube Name
4. Requesting a Custom URL for YouTube

Part 1: 3 Awesome YouTube Name Generators

Need some help brainstorming your channel name? Here are 3 tools for getting started. Even if you don’t use one of the names you generate you’ll get some great inspiration.

1. SpinXO

Key points:

- Lots of options

- Checks availability

This is a great generator. If you were brainstorming yourself, you’d probably write out a bunch of words related to yourself and the kinds of videos you want to make and see what goes together. SpinXO does that for you, and mixes in other words that sound good in usernames.

Here’s what happened when I tried to name a hypothetical baking channel:

Not all of the results are great, but there are some cool sounding options in there.

One of the most useful features of SpinXO is that you can check the availability of the usernames. I liked the sound of CupcakesCupola, and when I clicked on it I was able to see that nobody else was using it on other sites.

2. Name Generator

Key points:

- Can be hilarious

- Names tend to be a bit long

This is a fairly limited generator. You plunk in a prefix and a suffix, and it generates a random word or term to stuff between them. Here’s what I got for my fictional cupcake channel:

So, on one hand - that’s hilarious and I’m considering legally changing my name. On the other hand, all of the results look exactly like this (which means they’re all a bit too long). It shows you a longer list if you scroll down:

You can pick your favorite names and it’ll list them out so you can easily copy them into a word document. That’ll be useful if you’re collecting options from several sites.

3. Username Generator

Key points:

- Can generate a huge number of names at once

- You only input one word

For this name generator, you type in one important word and choose how many results you want to see. You can see up to 300 at once.

The generator will take your keyword and add endings (and occasional beginnings) to it. Some endings are words, and some are just suffixes. Here’s what I got:

Part 2: How to Come Up With a Good YouTube Name – 3 Easy Steps

The name of your YouTube channel needs to accomplish two things:

1. Tell viewers what your channel is about
2. Stick in viewer’s heads by being catchy and unique

Here’s how you can brainstorm the perfect name for your channel!

Step 1: Gather up relevant words

Open up a journal (or a word document) and start writing down words that relate to you and your channel.

You may want to make one list of ‘you’ words (personality traits, nicknames, titles, etc.) and another of words related to your channel’s category (i.e. gaming, makeup, or baking).

Step 2: Combinations

Start combining your ‘you’ words with your category words to see what sounds good. You may want to use one of the name generators above (anchor) for this part.

Try to keep your name fairly short (3 words or less) so it’s easier for people to remember. Don’t include numbers if you can avoid it.

Step 3: Say it out loud

Once you have a shortlist of potential names, read them aloud to yourself to make sure they sound good. Ideally, you want to get that ‘oh, that has a nice ring to it!’ feeling.

Part 3: How to Change Your YouTube Name

In the early days of YouTube, you couldn’t change your name, but now you can!

1. Click on your account icon in the top right corner of YouTube and choose settings.
2. Click Edit on Google.
3. Update your name and click OK.

Part 4: Requesting a Custom URL for YouTube

Here are several types of YouTube channel URL , wouldn’t it be nice if, instead of a string of numbers and letters, your channel URL included your name? YouTube can do that for you!

You need…

1. 100 Subscribers
2. to have been on YouTube for 30 days
3. use a photo as your channel icon/profile picture
4. have uploaded channel art

Here’s how to get your custom URL:

1. Click on your icon in the top right corner of YouTube and choose Advanced under Settings / the gear icon.
2. If you meet the qualifications above, you’ll see ‘You’re eligible for a custom URL’ under Channel Settings.
3. YouTube will show you the custom URL you’re approved for in the Get a custom URL box. You can’t change what’s there, but you can add to the end of it.
4. Click Change URL after reading the terms of use.

You can delete your custom URL and claim a new one, but doing this might be confusing for your followers.

If you already have a YouTube channel name – are you happy with it? How did you choose it?

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown