From Creator to Critic: Evaluating Video Value Across Platforms

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Securing Youtube Tracks at No Cost, with Security in Mind

How to Rip Audio from YouTube in 3 Ways [Free and Safe]

Shanoon Cox

Mar 27, 2024• Proven solutions

Top lectures, top debates, and top music are present on YouTube. But watching them is time-consuming. This is where people want to rip audio from YouTube videos. The ability to extract audio from YouTube will allow them to listen to these audios anywhere, anytime.

Many online websites are famous for extracting audio from YouTubevideos. They let you choose the available audio formats like MP3, WAV, etc. Then, you can download the converted file on your device. And the best part is that it is completely free.

Here, we will show you 3 ways of how to rip audio from YouTubeusing ‘free and secure’ websites:

• Method 1: Rip Audio from YouTube Online with Ytmp3
• Method 2: Extract Audio from YouTube Using Desktop Software
• Method 3: Record YouTube Screen and Extract Audio from YouTube - [Video Tutorial]
• A Legal Warning for Ripping Audio from YouTube
• Bonus: How to Edit the Audio to Your Own Video

Rip Audio from YouTube

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Rip Audio from YouTube

For macOS 10.14 or later

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Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

Method 1: Rip Audio from YouTube Online with Ytmp3

Another easy program to rip audio from YouTube is Ytmp3. This tool is ‘free and safe’ and easy to use. You can convert YouTube videos into mp3 and mp4 formats. A simple step-by-step guide is provided for your convenience:

Step 1: Copy YouTube video URL and Paste into Ytmp3

Firstly, copy the URL of the YouTube video you wish to convert. Then, go to the Ytmp3 website and paste the URL into the box shown on the home page.

Step 2: Choose the format and convert

Secondly, you can choose the available formats. The website offers two formats; mp3 (audio) and mp4 (video). As you want to rip audio from YouTube, choose the mp3 format. Afterward, click the convert button to start the process.

Step 3: Download the converted file

Lastly, you can click on the Download or Dropbox button. Clicking on the button will get your file downloaded. Additionally, you can choose to convert more. Otherwise, you can access the downloaded file.

Method 2: Extract Audio from YouTube Using Desktop Software

Sometimes you watch a YouTube video and happen to like the audio but not the video. To just listen to the audio in the video, you need torip audio from the YouTube video. For this purpose, the 4K Video Downloader is the best desktop software for ripping audios. The software can extract audio from YouTube videos and convert it into an mp3 file. This software is available both free and paid. A step-by-step guide is provided for your convenience:

Step 1: Launch 4K Video Downloader and paste the URL

Firstly, launch the software. Then, copy the YouTube URL. Now, click the Paste Link option on the top left corner. Then, a pop-up will appear where you have to select Extract Audiooption.

Step 2: Choose the quality

After that, you have to choose the quality for the to-be-extracted file.

Step 3: Choose the format and extract

Lastly, choose the format (MP3, M4A, OGG) of your file. Afterward, hit the Extract button to extract audio from the YouTube video. After the process is complete, you can access the file.

Method 3: Record YouTube Screen and Extract Audio from YouTube

Here is another way to extract audio files from any videos included YouTube.

Step 1: First Download Filmora Video Editor from the button below and use the ‘Screen Recorder‘ feature to record the YouTube video that you want to rip to audio.

Extract Audio from Video

Extract Audio from Video

Step 2: Import the recorded video to Filmora and right click on the video track, select ‘Detach Audio‘ to extract audio track. Then choose the audio track and click the ‘Export‘ button to save ripped audio files.

Here are more features of Filmora Video Editor:

• Edit screen recorded video and audio with various tools.
• Record screen with high quality.
• Export video and audio with multiple formats.
• Offers cool effects, filters and stickers to make your video professional.

A Legal Warning for Ripping Audio from YouTube

Is the downloading of YouTube videos, including ripping audio from YouTube videos, legal? Here, we’ll have a brief discussion regarding the legality of downloading and converting YouTube videos.

According to YouTube’s Terms of Service , it is completely illegal to download, convert, or share the video without getting the appropriate permission from the owner.

However, there are some types of videos that are legal to download, and you can extract audio from YouTube videos falling into these categories:

• Public Domain: These videos’ copyright is either expired or abandoned. So, there is no owner, and the public can use the video for any purpose.
• Creative Commons: These videos are owned by the artists, but they have allowed the public to reproduce and share the content.
• Copyleft: These videos are granted free rights to change, share, and reproduce as long as the same rights apply to derivative content.

Bonus: How to Edit the Audio to Your Own Video

Usually, the audio of your video is not clear. Sometimes the background music is irritating, and you want to replace it. In short, the point is to edit and enhance the audio track of your video. All these changes can be achieved by using Filmora.

Wondershare Filmora is a video editing tool equipped with many features. Along with video editing options, this tool is perfect for audio editing. This software allows you to trim, add effects, or replace the audio track of your video. A simple step-by-step guide is provided for your convenience:

Edit Audio & Video for Free

Edit Audio & Video for Free

Step 1: Import the media

Firstly, after downloading and installing the software. Click on Files, then select import media files.

Step 2: Add Audio from the Audio Tab

Then, click the Audio tab to add audio or background music to your video.

Step 3: Set the Speed and Duration

To set the speed and the duration, right-click on the audio timeline or press CTRL+R. Now you can modify the settings.

Step 4: Adjusting the audio

The next step is to adjust the audio setting by double-clicking on the audio timeline. You can modify Pitch, Fade in/Fade out, etc.

Step 5: Add your own voice via Voiceover

You can add your own voice too. Just click on the voiceover icon on the right side to record your audio.

Step 6: Export the media

Lastly, click on the Export button to save your project where you want.

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Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox