From Novice to Expert: Mastering Video Identity on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

Your Brand is Your Unique Message
The Elevator Pitch
How to Start Building Your Brand
Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Guide to Livecasting Google Meet on YouTube

Google Meet helps people to connect virtually with each other in a well-protected environment. If you have physical restrictions, Google Meet can provide an enhanced ecosystem to collaborate with your team members. With high video and audio quality, it can prevent you from any sort of disturbance. If you want to connect with a larger audience during your Google Meet sessions, you can go for live streaming.

This article will address how to conduct Google Meet live stream through the platform of YouTube. To learn more, continue reading this guide.

Available Google Workspace Edition
Approval of YouTube Channel for Live
Connect your YouTube Channel to Google Meet

How to Live Stream from Google Meet to YouTube
Bonus Tip: Easily Record your Google Meet Live Stream

Part 1: Three Things to Check Before Starting Your Live

Before increasing your audience from Google Meet live stream on YouTube, make sure to check the below prerequisites.

1. Available Google Workspace Edition

For Google Meet YouTube live, there are some requirements. The reason is that not every ordinary user of Google Meet can go for YouTube live streaming. To do so, you should buy any of the following pricing plans:

Google Workspace Pricing Plan	Price
Enterprise Starter	Approx. $10/User/Month
Enterprise Standard	Approx. $20/User/Month
Enterprise Plus	Approx. $30/User/Month
Education Plus	Approx. $5/Student/Month
Teaching and Learning Upgrade	Approx. $4/License/Month
Workspace Individual Subscriber	Approx. $9.9/Month
Google One Subscribers with 2 TB or More Storage Space	Approx. $10/Month

Note: To know the exact pricing plans of Google Workspace, you have to contact Google Support.

2. Approval of YouTube Channel for Live

To conduct live streaming, you must receive approval from the YouTube channel. For this, you must access your channel’s YouTube Studio to perform the account verification. Now to activate and enable live streaming on your YouTube account, check the following steps:

Step1 Open your YouTube account and click on the “Profile” icon given at the top-right corner. After opening the Profile menu, click on the “YouTube Studio” option.

Step2 A new window will be displayed on your screen. From the left panel, select “Content” among other options. Under the section called “Live,” locate the “Get Started” option. Afterward, tap on the “Request” option and perform the verification steps for enabling live streaming. After 24 hours, you would get approval for live streaming on YouTube. Hence, you would be able to live stream Google Meet meetings through your YouTube channel.

3. Connect your YouTube Channel to Google Meet

Once you get approval for live streaming, you can connect the YouTube channel to your Google Meet account. If the Host Management option is disabled, anyone within the Google Meet session can start live streaming. Conversely, only hosts or co-hosts can begin live streaming if this option is activated. Moreover, the individual who is starting the live stream from Google Meet will get connected to his YouTube channel.

Furthermore, you should use the same email address to enter the Google Meet that is connected to your YouTube account. By using the same email address, you can ensure smooth live streaming of Google Meet sessions to your YouTube channel. Also, you can only use laptops or desktops for initiating live streaming. The reason is that the Google Meet live stream on YouTube is not currently available on mobile devices.

Part 2: How to Live Stream from Google Meet to YouTube

Once you have fulfilled all the requirements, you can start a live stream from Google Meet to YouTube. Check the following steps to execute the process:

Step1 To allow Google Meet sessions to live stream on YouTube, the Google Workspace admin must adjust some settings. To begin, log in to the “Admin Console” on the Workspace administrator account. Now go to “Apps” and access the “Google Workspace” option.

Step2 Afterward, click “Google Meet” and tap on the “Stream” option. Once done, click on the “Pencil” icon to open the Settings menu. Now enable the options “Let People Steam Their Meetings” and “Let People Use YouTube to Stream Meetings.” Once done with the changes, click on the “Save” button.

Step3 Make sure that the Google account attached to your YouTube channel is capable of live streaming. Once done, go to your YouTube channel and tap on the “Create” button. Afterward, hit the “Live” button.

Step4 Now enter your Google Meet session and click on the “Activities” option. From the Activities menu, select “Live Streaming.” Now a small menu will open for live-streaming settings. You can create a new event and add an event title. Make sure to choose the privacy options and desired language. Afterward, click on the “Start Streaming” option.

Step5 A small pop-up will appear that will tell you to remind your participants about live streaming. After reminding, click on the “Start” button. You can see the red “Live” button that will indicate to you the ongoing live-streaming session. Once you have concluded the live streaming by clicking on the “Stop Streaming” button, you can check the video analytics by visiting your YouTube channel.

Bonus Tip: Easily Record your Google Meet Live Stream

Do you want to save your Google Meet live-stream session? The best tool through which you can save your essential live-streaming sessions is Wondershare Filmora Screen Recorder . By using this efficient screen recorder, you can access your saved live streaming session and revise the important points discussed in it.

The screen recorder of Filmora is capable of capturing webcam and screen recording simultaneously. You can select a customized recording area through this tool. For example, you can choose a full screen, a specific window, or a customized area. Furthermore, this screen recording tool can also capture your microphone and system’s sounds in high quality. At the same time, as a powerful video editor, you can edit your videos with various advanced features of Filmora to bring them to the next level. Click the video below to learn more about Filmora’s new features.

Steps to Record Live Streaming Using Filmora Screen Recorder

Are you ready to capture your live-streaming session on Google Meet? Here are the simple and accurate steps to begin the process:

Step1 Open the Screen Recorder

Download Wondershare Filmora and open its interface. Click the “Screen Recorder” option given on the main homepage. By doing so, a screen recorder window will open. Here, you can select screen recording modes such as full-screen, target window, or custom. Also, make sure to choose your system’s audio and microphone to proceed.

Step2 Adjust Settings and Start Recording

From Settings, you can also select the quality, frame rate, and color of mouse clicks. Once you have adjusted all the settings properly, hit the “REC” button.

Step3 End the Recording

After the countdown, the screen recording will begin. To stop the recording, you can press the F9 button from your keyboard. After the recording ends, the file will be dropped into the media library of Filmora.

Conclusion

Google Meet is a reliable environment to connect and collaborate with people. To increase your reach and target audience, you can conduct Google Meet live streaming on YouTube. This article has discussed a detailed way through which you can live stream your Google Meet session on your YouTube channel.

To save and access your live streaming sessions later, you can try the screen recorder of Wondershare Filmora . This screen recorder can capture screen and respective audio in high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Three Things to Check Before Starting Your Live

Before increasing your audience from Google Meet live stream on YouTube, make sure to check the below prerequisites.