From Vision to Execution: The Full Spectrum of Personal Branding on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

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How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying to invent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Ultimate Guide to Cost-Effective Media Providers Online

Top 10 Free Stock Footage Websites You Should Know

Richard Bennett

Oct 26, 2023• Proven solutions

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Of course, it is important to make sure that you find a wide range of copyright-free video footage to compile a great video. This is why we made a list of the 10 best places to get free stock footage.

1. Dissolve

Dissolve offers one high-quality HD clip for free every single month. Furthermore, you can access their comprehensive library with more than 1 million stock videos for both commercial and personal projects. If you show them where you use the clips, you could receive a $500 gift certificate. It’s worth taking a look into as the website has a lot to offer.

2. Mazwai

Mazwai is an aggregator of some of the best free stock footage on the internet. It boasts a wide range of mini-films that are available for immediate download on the public domain. You can download them without even giving away your email address, which is particularly convenient. There are HD video clips and other footage all available under the CC3.0 Attribution License.

3. Videohive

Videohive is a great resource created by the same people behind the Envato market. It offers free monthly clips as well as a wide range of different creative assets. You can get royalty-free videos as well as templates created by professionals from around the world. The database currently stands at about 320,000 effects and stock footage videos, but it keeps growing by the minute.

4. Distill

Distill provides you with ten free HD videos every ten days. When you break it down, you get one piece of free stock footage a day which is quite convenient. It was created by people with tremendous creativity, and it is intended for other creative types. It is perfect for personal as well as commercial and professional uses.

5. Coverr

Coverr offers seven free stock footage clips every week. You can use these for whatever you want to. Furthermore, it is a project created with Coders Clan which is rather reputable in the field. The website offers a lot of tech clips as well as subjects like travel and leisure. They also take requests.

6. Benchfront B-Roll

Beachfront B-Roll offers an abundance of free clips from a wide range of different categories. They also have a lot of animated backgrounds that are designated for production purposes as well as unique HD stock videos. All of the clips in the library are free. All you need to do is perform a quick “right-click save” and you’re good to go.

7. Free Footage

This is another website that offers particularly high-quality HD footage from filmmakers who are based in the UK. They use the platform as a means of distributing and sharing their passion. It is broken up in different categories, and you can use everything that you like free of charge.

8. Pexels Videos

Pexels Videos boasts an abundance of free stock footage, this website is worth taking a look at. One of the best things about it is there is no official need for attribution so you can download at will. All of the videos are licensed under the CC0 license. You can edit, change, and download them for personal and commercial purposes without any issues at all.

9. Videezy

At Videezy you’ll find a community as well as a database of free stock footage. You can discuss your video plans with the community and get help with better designs and videos. All of the videos which are found on the website are free of royalties and can be used for whatever you want.

10. Life of Vids

Not only can you find free videos on Life of Vids , but also HD photos. New looping footage is also added every week. You can easily download the files without any copyright restrictions. It’s a reputable website with a lot of choices that you can freely take your pick of.

These are without a doubt the 10 best places that you can go to to get your free stock footage and make a clip that’s worth people’s attention.

Create Stunning Videos with Easy-to-Use Video Editor

Now that you have known where to find free stock footage, it’s time to open a video editing software to edit your royalty-free videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett