Gaining Exposure: Cost-Effective Promotion Hacks for YouTubers

How to Promote YouTube Videos (Without Paying)

Ollie Mattison

Mar 27, 2024• Proven solutions

Getting a unique idea for your YouTube video is great and implementing it is even greater. But what about promoting after creating the video? This is the biggest concern for many YouTubers especially those who are freshly entering the YouTube world. To work on marketing strategy is way too important than uploading video which many people don’t think of.

Since YouTube stands as one of the well-known video-sharing website and nearly 300 hours (estimated) of videos are uploaded every single minute, how would you make your video a storm of hype thereby reaching the essential target audience? Among the chain of YouTube channels, popularizing yours to let people know you; you need some smart tips to be a pro on this matter. And this is what today’s article stressed upon. Have a look and learn how to promote YouTube videos without paying to drive incredible traffic.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Part 1: How to Promote YouTube Videos Free

1. Come up compelling titles

To promote YouTube video the right way, focus firstly on the title of your video . As this is what viewers will notice first and your notable title will only encourage users to play the video further, try to keep it simple and on-point. Avoid providing long titles as Google automatically shortens it up to 66 characters on search results. Moreover, a great YouTube video promotion is nothing without keyword research. Make sure to go ahead for it to keep the video on top in search results.

2. Pay attention to description and Tags

While thinking how to promote YouTube videos, it is important to pay heed on the video description and tags . The motive of YouTube description is to expand on the main title and putting more detailed information to it. You need to make sure to keep the description long and incorporate the maximum keywords possible (don’t be stuffy) while writing the description. Besides, when you add a web address in the description, ensure to begin it with “http” to make it clickable. Viewers will then easily be redirected to it on clicking. A yet another tip to promote YouTube video is to add tags that can describe the video purpose.

3. Make high quality content

High-quality content is the key to have great and exceptional results out of your video. Make sure to keep the video highly informational and once you’re ready with the content, work on the YouTube SEO . Start looking for the relevant keywords and put these in the title, description, tags and wherever needed.

4. Connect with YouTube community

Connecting with the viewers and YouTube community is the next step for promoting YouTube videos without paying. You create video, upload it and now people like it and make time for commenting on it. How would your audience feel if you won’t respond them back? They will obviously feel ignored. Therefore, try to be actively involved with the audience by replying to their comments as this will keep your audience intact.

Furthermore, make time to find the similar niche community and get engage with them. Watch their videos and activities and drop comments on their videos. Also, try to share useful video links through comments section.

5. Run a contest in your video

Why don’t give your best shot on contest strategy to fascinate more audience? Well! This is an extremely interesting technique to engage the audience. You should try to motivate viewers to subscribe your channel and provide with giveaways and prizes in return. They will willingly go for it and spread the contest thing to their friends as well. After all, everyone on this planet cherishes free stuff. Hence, use this promotion strategy and run contest thereby cheering your audience to step ahead. Remember to follow YouTube’s contest rules .

6. Cross-promoting your video

Do you know that over 500 years of YouTube videos are successfully watched on Facebook on regular basis? Also, Twitter users are involved in sharing over 700 YouTube videos every minute, according to YouTube. Therefore, using the other social platforms and marketing your YouTube channel there stand a great chance for your success. Cross-promoting YouTube video are likely to get viral quickly with top ways to promote YouTube videos .

7. Thumbnails is a must

Thumbnail is equally important as the title and content of the video. And to promote YouTube Video and make it success-deserving, thumbnail plays as an important aspect. There is no rule to create thumbnail. If you like, you can customize thumbnail with Filmora. You should be creative and think out of the box to make it more appealing. Play with image, layouts, designs and add understandable text on your video thumbnail.

8. Add Calls To Action

Do work on CTAs if you want your video to be YouTube video promoted in a better way. While people watch your video, remin-d them or ask them to like the video and subscribe to your channel. In addition, tell them to share the video as maximum as possible to help others too. Popular YouTubers have embraced this Call-to-action approach and they experience increasing number of shares by just asking the existing subscribers for it.

Part 2: Bonus Tip: How to Promote YouTube Videos with Some Money

Don’t forget email marketing

Use video on email marketing is never an outdated idea and here you can use it too in order to promote YouTube videos. To get to the loyal audience through this strategy, you can follow multiple ways:

Have an email subscriber list already? Then make use of it and spread the news about your creative YouTube channel to the people in the list. You can do this every time you publish a fresh video.
Also, make sure to keep the intro and outro of the playlist appealing rather than working on each video and adding CTA. By palying with intro/outro, make your viewers acquaint with your email list and tell them to subscribe.
Above all, it is always suggested whenever you think about promoting your YouTubr video to always add a CTA. Here, when you use email as marketing platform, ask your audience to subscribe to your email list in the last.

Advertise

One of the golden tips – “Advertise and make your views rise”! YouTube offers numerous advertising options that can be of great assistance. Also, make sure of the following tips if you are thinking about advertising of your video and channel.

Firstly, you should know that the duration of the ad matters. Keep the advertisement small, 30 to 60 seconds to be precise.
Secondly and importantly, don’t forget to provide clear call-to-action. Let your viewers know what to do next. You can add subscribe the channel or sign up for email or simply share the video etc. as effective CTAs.
The third tip says you to take help of TrueView ad format. TrueView In-display ads are evident in watch pages of YouTube where the viewers have their recommended videos and other suggested videos (on the right side). These ads go with the “cost-per-view” concept i.e. when users opt to watch your video by clicking on it, you will be charged. Overall, TrueView stands as great way to get your video marketed.

Conclusion

We enlightened you how to promote YouTube videos without paying and even shared some tips on promotion through money. Now that you’ve got a fair idea, work on the aforementioned methods and make your video known worldwide. Make use of the strategies and we hope you will surely make a remarkable name of yours. Hope you liked the tips we shared and started promoting YouTube videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Streaming Giants: Top 10 Channels in Views

Create High-Quality Video - Wondershare Filmora

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Detailed tutorials provided by the official channel

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It is that time of the year when everyone is jostling for creators who made it on YouTube. Being a popular streaming service with over 2 billion monthly viewers, YouTube fans are far attached to the proceedings and improvements of YouTube. More so, it’s the place where you get any content, no matter what interests you, from podcasts, videos, music, vlogs, and other tutorials. And you must be eager to meet the biggest YouTuber in the world among other well-rated creators. Well, we have compiled a complete list of 10 creators with the most subscribers. Dive in for more!

Top 10 YouTubers with the Most Subscribers in 2024

Check out the YouTubers who scaled the heights in 2024.

1) T-Series

The top on our list is T-Series. This group is led by the Great Visionary, Sh. Gulshan Kumar, whose focus has been on offering quality content to viewers. This is a film production company from India and has been at the forefront of giving constant entertainment. From its 30 years of existence, the group has potentially grown to own 166 million subscribers worldwide.

2) Felix Arvid PewDiePie

Among the most subs on YouTube is PweDiePie that has been at the forefront for quite some time but was recently pushed to the second position. He dwells on hilarious meme videos, cracking your ribs and kicking that chilly feeling out of you. The Swedish YouTuber has reached the 102 million subscriber mark. He is regarded as an influencer due to his entertaining personality. Check out some of his works and subscribe to his channel for more updates as well.

3) Cocomelon

Cocomelon knows how to keep you locked in with his 3D animation videos. His videos suit both children and the old. Kids can laugh their hearts out as they dance to the tunes of original children’s songs that this YouTuber brings to the table. Get videos of a mix of music, videos, and live streams from this top US YouTube channel. They have a total of 101 million subscribers so far.

4) WWE

The World Wrestling Entertainment has rocked your screens for the better part of your heydays. It also scales among the biggest YouTuber in the world this year. It is entertainment-based and splashes your screen with scripted and partially choreographed boxing matches. Check out the channel for your favorite WWE superstars and other original shows. It has subscribers reaching 76 million.

5) Mr. Beast

In the fifth position is Mr. Beast, with 75 million subscribers. He is based in the US and is well known for his easy tactics of capturing an audience. He dwells majorly on pranks and other social events. Also known for his philanthropic nature, sending smiles to huge crowds with his charitable donations.

6) Kids Diana Show

Here comes number 6 in the top 10 YouTubers with the most subscribers. This Ukrain based YouTube channel has about 70.4 million subscribers and is mostly watched by children alike. Kids Diana focuses on a beautiful princess known as Diana, her life, and how it feels to be a loved kid. It dwells on play videos of toy unboxing and going for trips, among other adventure activities for kids.

7) 5-Minute Crafts

The Do-It-Yourself channel show is a darling to many fans who wish to learn new home science tricks. It offers easy means to learn a couple of crafts, giving you the joy of knowing how to maneuver on any home project. Its subscribers reached about 70.3 million this year. Do the tricks work? Try one popular one demonstrating how to make an egg bigger and bluer by simply socking it in white vinegar overnight.

8) Zee Music Company

This is an Indian company, bringing to your screens Indian music and other videos. It had reached 70 million viewers by 2021. If you want to learn some Indian dance moves, then this is a perfect platform for you. It also houses over 200,000 hours of television content and much more.

9) Like Nastya

It is also among the biggest YouTuber in the world and focuses on kids’ TV shows. It’s a Russian Federation show that features Like Nastya and her parents. Its major focus is on kids’ activities like singing, going on adventure trips, and some nursery rhymes. It has about 70 million subscribers.

10) Justin Bieber

He is a Canadian singer and songwriter. He started singing at a tender age and even one time took the second position in a local competition. He eventually rose to fame after appearing on YouTube, managing a rise in the number of subscribers, currently at 60 million. Watch his channel for music videos, promotion materials, interviews, and behind-the-scenes footage from his shoots.

What are the similarities of the top 10 YouTubers listed above?

A few lines of thought are common with these top 10 YouTubers with the most subscribers. Here are some similarities.

Highly watchable content
These top YouTubers know how to engage their viewers. They take their time and give a much deeper approach to the content that they post on YouTube. It is a quick turnaround for subscribers who want value.

Focusing on a market niche
These YouTubers have a passion for a particular niche. For example, film production, kid’s shows, music, and so on. It seems they are talented in those areas of choice, and much focus is on how to better them.

Engage with your audience
This is a crucial part if you want to be a successful YouTuber. These top 10 creators have shown that engaging with their audience has a great impact on the outcome of their production.

They have executed channel trailers
Another common similarity with these top 10 YouTubers is the use of channel trailers features. You get short trailers that automatically play when a viewer lands on the YouTube channel page. These should, however, be short and give viewers a welcoming feeling to stay along.

Call To Action
The reason why these content creators stay ahead is the urge to continue getting more subscribers. These channels have well-illustrated avenues for more potential subscribers. More so, they have several elements at the end-screen.

They earn
Their YouTube channels are making some good bucks for them. It is estimated that PewDiePie makes about $10 million per year from his YouTube channel, while Justin Bier gets about $9 million from YouTube advertising.

Additional thoughts - the importance of a well-made video

A well-made video is all you need to make an impact on your YouTube channel journey.

It automatically boosts conversions and sales by engaging your viewers. In no time, this will directly lead to sales.
Content marketing involves building trust to create a long-term relationship. A good video will let people come to you because they know you got value, just as the video attests.
It is a perfect form of igniting emotions and engaging your viewers. So, better give them quality content.
Videos are good platforms for viewers to learn in detail. For example, a tutorial video will show clearly the steps to follow for a particular project until success.
If you want your content to be widely accessed, then use a video to encourage social shares. Any good content will automatically find its way into the social world via shares among friends.

How to make a good video using Filmora

Using available video editors can help you become among the most subs on YouTube. Filmora comes loaded with editing effects to help you create quality and amazing videos. The user interface is easy to navigate, therefore suiting even beginners. Follow these steps to make a quality video with Filmora.

Step 1. Launch Filmora
Firstly, download and install Filmora on your computer. Then launch it by double-clicking on the desktop icon. You have two options. Either to create a new project or to open an existing project.

Step 2. Create a new project
If you don’t have any project you were using before, you can create a new one. Click the “New Project” option and wait for the editor to load. Also, ensure to register your product by clicking the “Register” button. Then go to the “Project settings” option and select the aspect ratio to use.

Step 3. Import the footage
Go to the upper section of the screen and click the “Import” button > “Import Media Files” option. Then go to the section on your computer hard drive where your footage to be edited is stored. Next, select the video and click on the “Import” button.

Step 4. Organize your material
Then begin to organize the files you have imported. You can create and use folders to sort out your files from the “My Album” section. Just click on the “Add a New Folder” icon to create a folder and rename it. Then arrange your footage as you wish.

Step 5. Move your videos to the timeline
Here is where you can edit your videos freely. Use the drag and drop feature to add them. You can also rearrange your files by dragging the files to the desired position in the timeline. You can then preview your videos by clicking the “Play” tab or using the “Playhead” to jump to a certain portion of the video.

Step 6. Edit video
Filmora lets you add effects and modify your video to your satisfaction. You can trim by dragging the end of a video clip on the right or left side. Likewise, you can apply other visual effects like insert transitions, add music, or even detach the audio and video to put background music of choice. More so, it’s easy to add text like opening titles, end credits, and so on to your video. Engage the available templates by dragging and dropping that of your choice to the timeline. Then add the appropriate text in Filmora’s preview window.

Step 7. Export and Share
Finally, you can export your video in any format. Just click on the “Export” button, and you’ll be redirected to the “Output Window”. Select the video file format in the “Format” menu and optimize your video YouTube.

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Conclusion

● It’s a done deal. Filmora works best to help you create quality content for your YouTube channel. Follow the steps, and you could be the next most subs on YouTube next year.

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