Guerrilla Marketing for YouTube: Upping Video Traffic

How to Promote YouTube Videos (Without Paying)

Ollie Mattison

Mar 27, 2024• Proven solutions

Getting a unique idea for your YouTube video is great and implementing it is even greater. But what about promoting after creating the video? This is the biggest concern for many YouTubers especially those who are freshly entering the YouTube world. To work on marketing strategy is way too important than uploading video which many people don’t think of.

Since YouTube stands as one of the well-known video-sharing website and nearly 300 hours (estimated) of videos are uploaded every single minute, how would you make your video a storm of hype thereby reaching the essential target audience? Among the chain of YouTube channels, popularizing yours to let people know you; you need some smart tips to be a pro on this matter. And this is what today’s article stressed upon. Have a look and learn how to promote YouTube videos without paying to drive incredible traffic.

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Part 1: How to Promote YouTube Videos Free

1. Come up compelling titles

To promote YouTube video the right way, focus firstly on the title of your video . As this is what viewers will notice first and your notable title will only encourage users to play the video further, try to keep it simple and on-point. Avoid providing long titles as Google automatically shortens it up to 66 characters on search results. Moreover, a great YouTube video promotion is nothing without keyword research. Make sure to go ahead for it to keep the video on top in search results.

2. Pay attention to description and Tags

While thinking how to promote YouTube videos, it is important to pay heed on the video description and tags . The motive of YouTube description is to expand on the main title and putting more detailed information to it. You need to make sure to keep the description long and incorporate the maximum keywords possible (don’t be stuffy) while writing the description. Besides, when you add a web address in the description, ensure to begin it with “http” to make it clickable. Viewers will then easily be redirected to it on clicking. A yet another tip to promote YouTube video is to add tags that can describe the video purpose.

3. Make high quality content

High-quality content is the key to have great and exceptional results out of your video. Make sure to keep the video highly informational and once you’re ready with the content, work on the YouTube SEO . Start looking for the relevant keywords and put these in the title, description, tags and wherever needed.

4. Connect with YouTube community

Connecting with the viewers and YouTube community is the next step for promoting YouTube videos without paying. You create video, upload it and now people like it and make time for commenting on it. How would your audience feel if you won’t respond them back? They will obviously feel ignored. Therefore, try to be actively involved with the audience by replying to their comments as this will keep your audience intact.

Furthermore, make time to find the similar niche community and get engage with them. Watch their videos and activities and drop comments on their videos. Also, try to share useful video links through comments section.

5. Run a contest in your video

Why don’t give your best shot on contest strategy to fascinate more audience? Well! This is an extremely interesting technique to engage the audience. You should try to motivate viewers to subscribe your channel and provide with giveaways and prizes in return. They will willingly go for it and spread the contest thing to their friends as well. After all, everyone on this planet cherishes free stuff. Hence, use this promotion strategy and run contest thereby cheering your audience to step ahead. Remember to follow YouTube’s contest rules .

6. Cross-promoting your video

Do you know that over 500 years of YouTube videos are successfully watched on Facebook on regular basis? Also, Twitter users are involved in sharing over 700 YouTube videos every minute, according to YouTube. Therefore, using the other social platforms and marketing your YouTube channel there stand a great chance for your success. Cross-promoting YouTube video are likely to get viral quickly with top ways to promote YouTube videos .

7. Thumbnails is a must

Thumbnail is equally important as the title and content of the video. And to promote YouTube Video and make it success-deserving, thumbnail plays as an important aspect. There is no rule to create thumbnail. If you like, you can customize thumbnail with Filmora. You should be creative and think out of the box to make it more appealing. Play with image, layouts, designs and add understandable text on your video thumbnail.

8. Add Calls To Action

Do work on CTAs if you want your video to be YouTube video promoted in a better way. While people watch your video, remin-d them or ask them to like the video and subscribe to your channel. In addition, tell them to share the video as maximum as possible to help others too. Popular YouTubers have embraced this Call-to-action approach and they experience increasing number of shares by just asking the existing subscribers for it.

Part 2: Bonus Tip: How to Promote YouTube Videos with Some Money

Don’t forget email marketing

Use video on email marketing is never an outdated idea and here you can use it too in order to promote YouTube videos. To get to the loyal audience through this strategy, you can follow multiple ways:

• Have an email subscriber list already? Then make use of it and spread the news about your creative YouTube channel to the people in the list. You can do this every time you publish a fresh video.
• Also, make sure to keep the intro and outro of the playlist appealing rather than working on each video and adding CTA. By palying with intro/outro, make your viewers acquaint with your email list and tell them to subscribe.
• Above all, it is always suggested whenever you think about promoting your YouTubr video to always add a CTA. Here, when you use email as marketing platform, ask your audience to subscribe to your email list in the last.

Advertise

One of the golden tips – “Advertise and make your views rise” that can be of great assistance. Also, make sure of the following tips if you are thinking about advertising of your video and channel.

• Firstly, you should know that the duration of the ad matters. Keep the advertisement small, 30 to 60 seconds to be precise.
• Secondly and importantly, don’t forget to provide clear call-to-action. Let your viewers know what to do next. You can add subscribe the channel or sign up for email or simply share the video etc. as effective CTAs.
• The third tip says you to take help of TrueView ad format. TrueView In-display ads are evident in watch pages of YouTube where the viewers have their recommended videos and other suggested videos (on the right side). These ads go with the “cost-per-view” concept i.e. when users opt to watch your video by clicking on it, you will be charged. Overall, TrueView stands as great way to get your video marketed.

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Conclusion

We enlightened you how to promote YouTube videos without paying and even shared some tips on promotion through money. Now that you’ve got a fair idea, work on the aforementioned methods and make your video known worldwide. Make use of the strategies and we hope you will surely make a remarkable name of yours. Hope you liked the tips we shared and started promoting YouTube videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Seamless Content Propagation: Beyond YouTube and Facebook

How to Stream to YouTube, Facebook, Twitch and Over 30 Platforms

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1.How to Stream to YouTube, Twitch, Hitbox and other Platforms at the same time?
• Part2.How to Stream to YouTube and Facebook at the same time Without Restream Platform?
• Part3.About Restream.io

How to Stream to YouTube, Twitch, Hitbox and other Platforms at the same time?

Step 1: To begin with the process, first of all you need to go to <https://restream.io/ >. Sign up here and login with your account.

Step 2: Now go to the dashboard and simply add your channel.

Step 3: Here you will find so many streaming platforms like YouTube, uStream, Dailymotion, HitBox etc.

Step 4: Select your desired platform out of this wide list and then sign in.

Step 5: The screen will proceed with simple to follow steps; go with specified instructions and sign in to your desired streaming platform.

Step 6: Now you can easily turn On-Off your channels for streaming.

Step 7: It is time to edit your channel.

Step 8: Now put eye catching title for your live stream.

Step 9: This platform also allow users to get connected to their SNS account for the social alerts.

Step 10: Users can also manage their chats using interactive chat tools.

Step 11: Once you are done with all above settings on restream.io then it is time to start with streaming software. Professionals recommend using OBS, Wirecast or xSplit for best results and easy interface.

Step 12: Let us considered OBS for current restream.io services.

Step 13: Now simply copy your RTMP URL as well as the stream key from restream.io platform and paste it in the specified field on streaming software.

Step 14: As soon as you finished these settings then hit the Stream Button. Soon you will be able to find your videos on selected live stream platforms.

How to Stream to YouTube and Facebook at the same time Without Restream Platform?

Step 1: First of all you need to download Wirecast software tool on your device. Choose anyone from Wirecast Studio and Wirecast Pro as per your budget and needs. Get it installed.

Step 2: Launch wirecast on your system and then add your camera.

Step 3: Once you have added your camera to this tool then simply hit the Go Live button.

Step 4: Move to Output and adjust settings.

Step 5: From the drop down menu appearing on screen, choose Facebook as your destination.

Step 6: It is time to enter name and then click on Authenticate.

Step 7: You need to login to facebook now.

Step 8: Add your live stream title and an eye catching description.

Step 9: Select page for streaming and then hit the Create button.

Step 10: As soon as your facebook stream is developed, then go to bottom left corner of your screen and then click add. Create another live stream but instead of choosing YouTube as your preferences, select RTMP.

Step 11: Now add name for your YouTube stream and adjust the encoding quality to 720p. After this you need to move to YouTube and get your stream name as well as address from this platform.

Step 12: Move to YouTube creator studio and then select live streaming. Choose live stream now option and then find encoder setup.

Step 13: It is time to copy the server URL and paste it on Wirecast address. Also copy the stream name and paste it on Wirecast platform.

Step 14: Once all these settings are complete then hit OK.

Step 15: Now click Stream button on Wirecast platform.

About Restream.io

Restream.io allows streaming over 30 plus platforms with easy processing and intuitive interface. The best thing to know about this platform is that it never creates watermarks or pre-roll ads and there is no specific limit or restriction for stream duration. It not even forces users on specific bitrate limits. In simple words, here users can work with freedom and enjoy streaming with best results.

Restream Chats are highly interactive where users can add interesting imojies to grab more attention. It can be accessed on Window platform with all interactive features.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett