[Updated] Guide to Amplifying Your Video Presence with SEO Tips for 2024

Guide to Amplifying Your Video Presence with SEO Tips

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More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

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## 11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

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Deciphering the Coded Language of Concealed YouTube Movies

You may have noticed that some videos in your YouTube playlist are unavailable. This is because the platform allows content creators to categorize their videos into public, private, or unlisted based on their preferences.

To help you uncover the content that you otherwise wouldn’t have access to, we’ve compiled a detailed guide to show you how to find YouTube hidden videos. We’ve also explained why so many unlisted videos are now labeled as private.

So, let’s get started with our guide without any further delay!

4 Types of Videos on YouTube

Firstly, let’s learn about the background of the types of YouTube videos. YouTube videos fall into the following four broad categories:

Public Videos: YouTube contains videos on many themes and topics. It makes it impossible to watch all uploaded content under a specific category.

So, whenever you search for a video or theme, a list of content is displayed in the search result: “Public Videos.” It means that they are visible to everyone around the globe (depending on the terms and conditions). Moreover, you can share, like, unlike, download, or add these videos to your playlists for later watching.

Private Videos: Private videos on YouTube can only be seen by people invited by the person who uploaded the video. This means that only those with access to the video’s shareable link can watch it.

Private videos are not visible to the public or to people who are not logged into YouTube. Hence, it is a great way to share sensitive or personal information with a select group.

Unlisted Video Unlisted videos on YouTube are not publicly visible on the site. They can only be seen by people who have the URL. This category works as a bridge between private and public videos. It is accessible only through sharable links without appealing in any YouTube public playlist or search result.

You might upload an unlisted video to YouTube if you do not want everyone to see it. However, you still want to share it with specific people, like your friends or family. You might also use an unlisted video to test out a new idea before making it public on the video-sharing platform.

Age-Restricted Videos: Age-restricted videos on YouTube are not suitable for all audiences. It may contain content that includes violence, profanity, sexual content, and other inappropriate material. YouTube requires that users be at least 18 years old to view these types of videos.

If you search on YouTube and come across an age-restricted video, you will be asked to confirm your age before viewing its content.

How To Find Unlisted YouTube Videos

Now that we’ve learned about the four types of YouTube content, let’s discuss how you can find unlisted YouTube videos:

How To Find Other People’s Unlisted YouTube Videos?

Since unavailable videos in YouTube playlists are hidden from general public viewers, you cannot find them on YouTube or Google search results.

However, the following workaround can help you watch these YouTube videos without facing much trouble:

Step 1: First, open a browser on your PC and visit the Unlisted Videos website. This platform contains over 600,000 unlisted YouTube videos from 2016 and earlier. You can also submit your unlisted video on the site.

Step 2: Use the search bar at the top of your screen to search for other people’s YouTube playlists. You can also click the “All Video” or “Random Videos” option to find the hidden content of a user.

How To See Unlisted Videos on My YouTube Channel?

To see your unlisted videos on your YouTube channel, do the following steps in sequence:

Step 1: In the first step, install the YouTube Studio app on your mobile device or visit its website using a browser on your computer. Next, launch the app and sign in to your channel’s account using your email and password.

Step 2: In the next step, tap/ click the “Content” tab and tap/click the “Funnel” icon at the top of the video list to access the visibility options.

Step 3:

Now, choose the “Visibility” option.
Select “Unlisted” to change the visibility.
Click the “Save” option to apply changes.
See the hidden videos on your channel.

Since YouTube has marked the videos uploaded before 2017 as private as of July 2021, you can find your old unlisted videos under the “Private” list. To access it, choose “Private” as the visibility option.

How To Find Unlisted YouTube Videos with Google

Sometimes, unlisted YouTube videos appear on Google when someone shares the link to them on a public forum or website.

To confirm this, open a browser on your computer or a mobile device, head to the Google website, and search for your query. With some luck, you can find these unlisted YouTube videos in the search results.

You May Want to Know: Why Are So Many Unlisted Videos Now Private?

All unlisted videos uploaded to YouTube before January 2017 were switched to private. Therefore, if you have any older unlisted videos added to your Playlist or embedded on your website, you won’t be able to access them now.

However, the channel’s owner can restore access to the video by switching it back to unlisted or public. If now, the video will be labeled as “Private” indefinitely or until its settings are changed.

Conclusion

In this detailed guide, we’ve explored the four types of videos on YouTube and how to find YouTube hidden videos in three different ways. We’ve also explained why so many videos are now listed as “Private” and inaccessible.

Hopefully, you’ve found this article helpful and can now access the unlisted videos on YouTube without hassle.