Hire Wisdom: Top 10 Recruiting Video Guide

Get Inspired from Top 10 Recruitment Videos

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Click here


Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

The Blueprint: Strategies To Profit From YouTube AdSense

How to Use AdSense for YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

• Part1: What is Adsense
• Part2: How to Link YouTube Account to Adsense
• Part3: How to Use AdSense for YouTube

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

Part 2: How to Link YouTube Account to Adsense

Step 1: Link YouTube Account To Adsense

• Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
• Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

• In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
• While filling your payee name be very careful and fill exactly as in your bank account name.

• Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

• Click on My Channel from the menu option. Next, click on monetization to monetize your videos
• From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

• You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
• Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

• If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
• To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett