How to Find Your Niche and Style - a Starter’s Guide [High CPM]

How to Find Your Niche and Style - a Starter’s Guide

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

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Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

How to Convert YouTube Videos to GIFs

How to Convert YouTube Videos to GIFs

Shanoon Cox

Mar 27, 2024• Proven solutions

A GIF adds an extra element to any conversation and makes the reader feel connected to the post. Using GIF can turn useful if done rightly. It narrates a story in a single animated image for social media conversation. In this article, we will brief you about how to convert YouTube to gif, various GIF converters, their uses, and the pros and cons of each converter.

Let’s get started!

How to Convert a YouTube Video into GIFs?

1. YouTube to GIF Directly

Here is a quick way to convert the YouTube video to GIFs without typing a YouTube to GIF website.

Gif.com is a free and easy-to-use video editor available with multiple effects. This converter was created keeping in mind how people spend hours and money on paid platforms.

Follow the below steps to convert a YouTube video into gifs.

1. In the YouTube video page, add gif before youtube.com. For example, I want to convert the YouTube video https://www.youtube.com/watch?v=40fuGLmwHwk to GIFs, here is how it looks like after adding gif at the beginning: https://www.gifyoutube.com/watch?v=40fuGLmwHwk . Press the enter button on your keyboard and you will enter the gifs.com directly.

1. In gifs.com, you can play and pause the YouTube video and drag the bar to select a desired moment for gif. Press the “Create Gif” button on the top right side to convert the specific part of the YouTube video to gif.
2. You will then be directed to the result page to see your GIF created using the YouTube video, and you can change the GIF title and the tag.
3. Lastly, you need to copy the link and share it!

Pros of converting YouTube to GIFs with Gifs.com:

• The interface is easy to use and it provides lots of tools to adjust.
• Simple functionality.

Cons:

• The watermark on your created GIF can be removed only after purchasing the premium version.
• GIFs can be downloaded only by registered users.

2. FreeGifMaker.me

FreeGifMaker is one simple online tool that allows the creation of animated Gifs for free. A minimum of two pictures has to be uploaded out of ten. It takes few seconds and is super easy to make a GIF from a YouTube video. You can use FreeGifMaker.me in some easy steps.

1. Open the website http://freegifmaker.me/youtube-to-gif/ on your desktop.
2. Go to YouTube and copy the video URL you want to create a GIF of and paste it on the website mentioned above.
3. Then click “Load YouTube Video” below the URL and wait for a few seconds while the tool checks the video source.
4. Once the YouTube video is loaded, enter the gif duration, start time, and click on the “Make a GIF button.” It will redirect you to the result page.

• Pros:
• Conversion size is unlimited**.**
• There is no usage of ads.
• Easy to make Gifs.
• Cons:
• The upload speed is slow.
• The converter gives limited options for editing.

3. Wondershare Online UniConverter

Online UniConverter converts video into a high-quality animated GIF and allows editing. It is a simple converter with unique features.

If you want to convert your YouTube video into a GIF, follow the steps.

1. You need to upload your video through the “Choose Files” option. You can also copy the link from YouTube.
2. Wait for some time once you upload the file; you can then set your start time, end time, frame rate according to your needs.
3. Lastly, click on “Create GIF” and download your GIF. You can also save it through the dropdown option available besides “Download.”

• Pros:
• Easy to handle.
• A wide range of customization tools is available.
• Zero ads.
• Cons:
• Upload speed is slow.
• Conversion size is limited.

4. GifRun

It is a video maker that started in 2013, and GifRun converts videos from YouTube, Facebook, and other sources to high-quality GIFs. You can create Gifs free of cost from GifRun.

Here is how you can use Gifrun.

1. Open the website and paste the URL you want to convert into Gif. Later, press “Get Video” option below the URL box.
2. In this step, you can adjust the duration, start time, add text, and also pause and preview the video. Once you’re done altering the video, click “Create GIF.”
3. Lastly, click on the “Download” button beside the add text button, or share the link directly.

• Pros:
• Fast conversion and download.
• There is no upload limit.
• The video preview feature is available.
• Cons:
• UI is ad-infested.
• Supports YouTube videos only.

5. Makeagif

This GIF converter creates high-quality GIFs in no time. You need to paste the URL in Makeagif and nothing much. It can make GIFs from Instagram, Facebook, Twitter, and other platforms easily.

The only issue is that it supports one type of conversion with a maximum limit of 25MB.

Here is how you can make your favorite GIF in few steps.

1. Open makeagif.com and paste the YouTube URL in the box available.
2. Once you paste the URL, the website will automatically take you to the edit page to edit GIF length, start time, speed, and add caption and stickers. The next step is to select the category to which the video belongs available on the left side of the screen.
3. After editing, click on “Continue to publishing” then “Create GIF” at the lower right corner of the screen. Voila! Your GIF is ready to use.

• Pros:

1. The UI is user-friendly.
2. Ads are minimal
3. Various GIF conversions are supported.

• Cons:

1. The conversion size is small.
2. Batch conversions are not available.

6. ImgFlip

It is a creative GIF website supporting various videos from other websites such as Vimeo and YouTube. ImgFlip has innovative customization tools for cropping, reshaping, adding text and, a lot more, but you just need to be aware of the ads.

Want to know how to create GIF? Go through these simple steps.

1. You can make GIFs both from Video and Images. To make GIF from a video, paste the YouTube URL in the box at the top, upload the tape from your device’s file.
2. After pasting the URL, you will be given lots of customization options. Choose the effect of your choice for your GIF.
3. Lastly, click on “Generate GIF” available on the right side of the screen. You can now share the GIF via your device or download it.

• Pros:
• Plenty of customization options.
• Fast conversion.
• Easy to upload and use.
• Cons:
• Ads pop up frequently.
• Offline conversion is unavailable.

7. GIPHY

It is a free GIF converter that helps you download free YouTube GIFs. You can also make GIFs from your photos, videos available on your device along with video URLs and images. The only problem is, to use Giphy you first have to log in to the app.

Follow the below steps to create a GIF from YouTube videos with Giphy:

1. Open Giphy on your device and click on “Create” on the top right-side of your screen.
2. Paste the URL in the space given below. A pop-up will tell you to log in. Log in to the website to continue.
3. The video you choose should be less than 15 seconds and under 100MB. You will be given editing options from which you can select the start time and duration of your GIF along with Captions and Tags.
4. In the end, press the “Create GIF” button to make the GIF. When it’s done, you will be redirected to the GIF page. You can then share your GIF on any social media site.

• Pros:
• Ads are absent
• Uploading is fast
• Wide range of free GIFs available
• Cons:
• Not perfect for green hands

8. Imgur

It is one of the best apps that offers tons of images, memes, and GIFs. You can make GIFs of less than 60 seconds with high quality, which you can share anywhere.

Here are three easy steps to make GIFs

1. Visit the page “imgur.com/vidgif” and paste your YouTube URL there.
2. Set a start time by clicking or dragging on the timeline. The total runtime is also adjustable, with 60 seconds as the maximum time for GIFs.
3. Lastly, press on “Create GIF” to see the magic. The GIF is converted from the YouTube video.

• Pros:

1. The users can share the post of their choice
2. Users can save posts.
3. Great collection of short GIFs and videos.

• Cons:

1. During loading, the screen flashes.

9 VEED.IO

Veed is a simple YouTube video converter that makes your work super easy. It converts YouTube videos into GIFs with various editing options like crop, trim, text ads, and many more.

Check out how to use VEED in 3 steps.

1. Start by pasting the URL of your YouTube video into VEED, Your video will be ready to convert into GIF.
2. Now you are all set to edit your video. You have the option to crop and trim the video. You can also include different font styles, colors, and sizes of your choice.
3. Lastly, download the GIF you made in VEED.

• Pros:
• Downloading the software is not mandatory.
• UI is simple and easy to navigate.
• The subtitle option is present.
• Cons:
• It takes a lot of time to upload video.
• Many basic tools.

Click here

### 10\. Kapwing

Kapwing is a helpful video converter that can easily turn any video into GIFs with a click. It can also convert different files such as 3GP, GIF, WEBM.

To create beautiful GIFs with this video editor, follow these easy steps.

1. Open Kapwing video editor and upload your video from YouTube.
2. Choose the “Export dropdown” option and choose the format you wish to convert.

You can also preview the GIF and customize it as per your choice.

1. In the final step, export the video by clicking the “Export Video” button. Save and download the newly created GIF and share it anywhere with your friends.

• Pros:
• Great editing tools.
• Easy to use.
• Cons:
• Available only on the website.
• Too many tools for the same purpose.

Final Thoughts

With the increased use of GIFs on social media, you can now easily convert your favorite YouTube videos into GIFs on your own. All you have to do is simply choose the tools mentioned above and share it with your friends.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox