How to Use Google Trends to Come up with Video Ideas?

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube Mogul with Maximum Gross Income

The amount of money that the highest-paid YouTubers make in a year is mind-blowing. They are the prime example of what Millionaires are.

If you tally up the estimated net worth of the top 10 richest YouTubers, then you get a whooping 300+ Million dollars.

I repeat!!!

That’s more than 300 million dollars. So Who are these richest YouTubers? What is the thing that people like so much about them?

That’s what this guide is all about. Let’s look at these richest YouTubers.

MrBeast $58 Million
Jake Paul $60 Million
Markiplier $35 Million
Rhett and Link
Unspeakable
Nastya
Ryan Kaji - $25 Million
Dude Perfect
Logan Paul
Preston Arsement - $14 million

What Decides the Highest-Earning YouTubers?

Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

1. MrBeast

The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.

2. Jake Paul

The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.

The personality of Jake paul is so bright that it continuously keeps him in the headlines.

Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.

But that’s all in the past because Jake is here again and on the second spot, of course.

Let’s look at a video from Jake Paul.

I turned down $40 million for this.

Earning in 2021

$45 Million.

3. Markiplier

Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.

But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.

But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.

Let’s have a look at one of his trending videos.

In Space with Markiplier: Part 1

Earning in 2021

$38 Million.

4. Rhett and Link

Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.

Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.

The different guests they invite sometimes come off as a surprise for their loyal subscribers.

Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.

Here is a trending video from Rhett and Link.

International Carnival Food Taste Test.

Earning in 2021

$30 Million.

5. Unspeakable

A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.

Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.

But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.

So what did he get in return? A huge lump sum, of course.

Here’s a video of Unspeakable.

Surviving Overnight in $60 Million Doomsday Bunker.

Earning in 2021

$28.5 Million.

6. Nastya

If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?

This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.

But wait a minute!!!

The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.

Now let’s check one of Nastya’s recent popular videos.

Nastya reads books and uses the Internet to get new information.

Earning in 2021

$28 Million.

7. Ryan Kaji

Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.

Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.

Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.

Here’s an example video of Ryan Kaji for you.

Ryan’s Superhero Family Titan Universe!

Earning in 2021

$27 Million.

8. Dude Perfect

These five stunt masters have shocked the world with their classical and dangerous stunts.

This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.

They make the classical “Don’t try at home” stunts which are dangerous and amusing.

But wait a minute!!

Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.

So now, by following these instructions, you can try it at home if you want.

Here’s a video from Dude Perfect that we recommend watching.

Loser Gets Full Body Casted | OT 35.

Earning in 2021

$20 million.

9. Logan Paul

After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.

These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.

Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.

Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.

Let’s have a look at one of his trending videos.

I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)

Earning in 2021

$18 Million.

10. Preston Arsement

The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.

This young lad has increased his popularity with first-class gaming and pranking skills.

Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.

So how much does this young fellow earn? A lot!!!

Here’s a famous video of Preston Arsement.

50 Ways To DESTROY The Warden In Minecraft.

Earning in 2021

$16 Million.

After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.

Here are some reasons that decide the highest-earning Youtubers.

Part3. What Decides the Highest-Earning YouTubers?

Multiple factors influence YouTubers’ earnings.

First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.

That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.

Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.

Lastly, we can’t ignore the quality of videos, can we?

A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.

So how can we make our videos top-notch?

Read on and find the answer in the bonus tip below.

Bonus Tip to Increase YouTube Money

Wondershare Filmora

One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.

This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.

Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.

Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.

Are YouTubers Earning More Money than TikTokers?

With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.

In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.

For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.

Are Highest-Paid YouTube Stars Always Trending?

Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.

Sorry to pop your bubble, but they are not.

The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.

The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.

Final Words

The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.

And those who get on the top strike a fortune without a doubt.

The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.

And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.

Thanks for reading, folks.

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Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

Click here

### 1\. MrBeast

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.