How to Use Google Trends to Come up with Video Ideas?

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Click here


There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Clip Concoction Station

In today’s world where businesses are going digital, it is very important to think of how you are going to get your products in front of many customers as possible without having to spend a fortune. That’s where YouTube Clip Maker comes in. It is an effective way for making YouTube videos that you can use for your business advertisements.

If you are a budding YouTuber or just looking at starting to make YouTube videos, you should consider among your editing tools a YouTube Clip Maker. It is an application that has all the tools necessary for you to edit videos in a fast and convenient way and enables you to upload the completed videos to YouTube. It is a simple tool with a friendly-to-use interface for editing videos, it should be a must-have for all users.

Part 1. Best YouTube Clip Maker Filmora

Filmora is a feature-rich audio and video editor that helps beginners with the editing of their audio and video files. The designers did their job with the armature editors in mind. It gives them a simple and easy-to-use layout that makes the work less complicated. Filmora has a built-in feature that lets you record your music and voice and also trim, merge, and cut a split your mp3 files.

Besides all the wonderful features, Filmora lets you make adjustments to speed, pitch, and volume, this makes you improve the clarity of your audio file. The app can be used to customize ringtones and specialized sound effects for your presentation.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

• Click the icon in the center of the Media Library to add files directly.
• Go File > Import Media > Import Media Files.
• Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

Part 4: Related FAQs

**How to Make a Clip from a YouTube Video ？

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video ？

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips ？

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.