How to Use Video Titles and YouTube Tags?

How to Use Video Titles and YouTube Tags for More Views?

Richard Bennett

Nov 01, 2022• Proven solutions

In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.

Find the Best Keywords
How to Optimize Your Titles, Descriptions, and Tags

YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.

If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:

Find the Best Keywords

One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.

You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.

The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.

How to Optimize Your Titles, Descriptions, and Tags

Your keyword research will help you craft title, description, and tags of your videos.

How to Optimize YouTube Titles

The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.

A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.

You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.

How to Optimize Your Video’s Description

The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.

Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.

Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.

How to Optimize YouTube Tags

Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.

By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.

Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.

Click here for more tips about YouTube search optimization.

These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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From Concept to Creation: YouTube Trailer Production via Filmora

Do you want to know how to get more subscribers? Do you want your channel to be popular among those YouTube stars? Ok, we got you!

The most efficient and easy way to do this is by making a YouTube trailer. It will help to attract a new audience and give your channel a more artistic and pleasing approach. Scroll more to get secret tips!

Part 1. What is a YouTube trailer?

A YouTube trailer is a short intro video for your channel. What do you do? What is your content? It is a brief video that helps the new audience understand your channel.

In other words, a YouTube trailer is necessary for your channel. It will give the audience a better understanding of yourself and what to expect from your YouTube channel.

Note: also, the trailer will be visible for non-subscribed viewers who come to your channel for the first time. So as first impressions matter, they need to be creative and engaging.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

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Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
Introduce new challenges through your videos.
Introduce voiceovers over motion captures.
Storyteller, in which you will tell about fictional and non-fictional moments.

Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
There is no need to ask them to follow you on other platforms other than YouTube.
If you feel these platforms will keep your audience on track, then do so.
Beginners should refrain from doing it.
Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
You do not want to switch from a style so frequently that it will affect your views and subscribers.
Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.