Effective YouTube Card Usage Guide

How to Use YouTube Cards and Annotations?

Richard Bennett

Oct 26, 2023• Proven solutions

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YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock _ Wondershare Filmstock _ and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Affordable Gear Guide: Choosing the Right Cam For You

Top 11 Cheap Vlogging Cameras

Shanoon Cox

Oct 26, 2023• Proven solutions

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Is the most expensive camera always the best for you? No. It depends. If you are a determined and ambitious beginner, it’s a good decision to invest in advanced cameras when you have an adequate budget. However, if you are not sure whether your enthusiasm for vlogging or photography will last or not, starting with an entry-level camera could be much wiser. As camera technology continues to advance, prices on cameras are coming down. Now, as a vlogger/YouTuber, you can get your hands on some decent vlogging cameras with a small budget. Before you get into the recommendation, please keep in mind that these budget camera still allows you to shoot fantastic videos and photos. Below, I have prepared a list of the top eleven cheap vlogging cameras, all of which can record at least full HD 1080p videos, that you can get for under $600.

If you have a bigger budget, you may prefer to check out my other posts on:

• 12 Best Vlogging Cameras
• 7 Best DSLR Cameras For Vlogging
• 8 Best Mirrorless Cameras For Vlogging
• 12 Best Vlogging Cameras With A Flip Screen

TOP 11 CHEAP VLOGGING CAMERAS

Camera	Camera Type	Flip Screen	4K	Price
GoPro Hero5		Action Camera	No	No	Check on Amazon
Canon EOS M100		Mirrorless	Flip Up	No	Check on Amazon

| Canon PowerShot SX730 HS | | Ultra Compact | Flip Up | No | Check on Amazon |
| Panasonic Lumix DC-ZS70 | | Compact | Flip Up | Yes | Check on Amazon |
| Yi 4K Action Camera | | Action Camera | No | Yes | Check on Amazon |
| Sony Cybershot DSC-HX80 | | Ultra Compact | Flip Up | No | Check on Amazon |

| Nikon Coolpix A900 | | Compact | Flip Up | Yes | Check on Amazon |

	Best Cheap Vlogging Camera Under $100: Polaroid Cube+ Recording outdoor action videos for your vlog with a DSLR camera is impractical. They’re heavy and bulky, getting in the way of whatever you’re doing. Action cameras like the GoPro and Polaroid Cube are much better for these occasions because they’re small enough to be mounted on a bike or a helmet. The Polaroid Cube also has built-in magnets on the top and bottom of the camera, giving you the ability to attach them to most metal surfaces. The camera’s 1.4-inch rubber body is resistant to water, shock, and all types of weather and it is capable of capturing footage even under the most extreme weather conditions. The Cube action camera can record full HD 1080p videos at 60 fps and it has a 124-degree wide-angle lens that performs best when it is used for exterior shots. The camera is compatible with microSDHC memory cards that can store up to 128GB of footage. The Cube’s battery can record up to 107 minutes before it needs another charge. With the Polaroid Cube+, you can preview or control your camera from your phone because it comes with Wi-Fi connectivity. PROS - Cheap vlogging camera for outdoor videos - Multiple mounting options CONS - Low-quality built-in microphone - No preview screen
	Best Cheap Vlogging Camera Under $200: Yi 4K If you are looking for an affordable vlogging camera that costs less than $200, then currently the best option for you is the Yi 4K Action Camera. Its 2.19” LCD Gorilla Glass retina touchscreen is resistant to scratches and mild impacts. Much like a lot of action cameras, this camera is equipped with a wide-angle lens, 160-degree to be exact. The camera, however, is not waterproof, and you need to buy additional accessories so you can protect the camera from accidental damage. You can record 120 minutes of 4K footage at 60 fps without having to recharge the camera’s 4.35V lithium-ion battery. All the footage you record with the Yi 4K action camera can easily be transferred to a computer or broadcasted live on Facebook, YouTube, and other live streaming platforms using the camera’s high-speed 5GHz Wi-Fi feature. The built-in EIS (electronic image stabilization) contains a 3-axis gyroscope and 3-axis accelerometer that reduces the camera shakes caused by movements and enables you to produce smooth recordings of your wildest adventures. The Yi 4K action camera has two built-in microphones that can capture audio recordings, but there is no audio jack input for recording audio from an external microphone. PROS - Weighs only 3.4 Oz - Powerful electronic image stabilization CONS - Limited mounting capabilities - The camera’s fisheye lens can distort footage
	Best Cheap Vlogging Camera Under $300: Nikon B500 Unlike the action cams that can capture ultra-wide-angle shots, the Nikon’s Coolpix B500 model is designed to also help you zoom in closer. The camera has a built-in 40X optical zoom NIKKOR lens that can be extended to 80X when used with the Dynamic Fine Zoom feature, which means you can easily record things that are further away. The Nikon Coolpix B500’s ISO can only go up to ISO 3200, despite the camera’s 16 MP BSI-CMOS sensor that supports full HD 1080p recording at 30 or 25 fps. The 3-inch 920K-dot LCD screen is fully adjustable but it doesn’t have touchscreen functionality, and the camera doesn’t have a viewfinder, which can slightly complicate the process of composing shots for your vlogs. The Nikon Coolpix B500 is conveniently powered by 4 AA batteries. This cheap vlogging camera offers more features than similar cameras in its price range. PROS - Great connectivity features - 80x optical zoom CONS - No manual exposure controls - Limited ISO sensitivity

| | Best Cheap Vlogging Camera Under $400: Nikon A900 This Coolpix series digital camera model is much more powerful than the Nikon B500 because it is a 20.3 MP camera that can record videos in UHD 4K quality. The non-interchangeable 35X optical zoom NIKKOR f/3.4-6.9 lens performs well in capturing footage of both closeup and faraway objects. Like the B500, the A900’s ISO sensitivity goes up to a maximum of 3200. Consequently, this camera won’t be ideal for filming in poorly lit conditions. The Nikon Coolpix A900 features a variety of handy modes, including creative, super lapse, and multiple exposure modes, to mention a few. The SnapBridge app allows you to connect the camera to a smartphone or a tablet via the built-in Wi-Fi NFC so you can transfer and edit the footage immediately after you stop recording. The A900 is a small and light digital camera, which makes it a great companion on your daily vlogging adventures. PROS - 4K and Full HD video recording options - Manual exposure control CONS - Limited audio recording features - No viewfinder |

| | Best Cheap Vlogging Camera Under $500: Sony a5100 Sony’s a5100 is the successor of the NEX-5 series. Four years after its initial release in 2014, it is still considered the best vlogging camera under $500. The 24.3 MP Exmor APS-C CMOS sensor and the BIONZ X image processor reduce image noise and increase the level of detail in your vlogs. This mirrorless camera ships with the standard 16-50 mm lens, but it is compatible with all of Sony’s E-mount lenses. The Sony a5100 can record up to 1080p videos at 60 fps. Its HVAC S codec support enables you to produce videos that have 50Mbps bit rates. The Hybrid AF system featuring both a 179 phase-detect points as well as 25 contrast-detect points guarantees that all videos you record with the Sony a5100 will be sharp and in focus. Wi-Fi with NFC feature enables you to easily transfer or share your recorded footage. PROS - AF speeds exceed all expectations - The camera body is resistant to moderate impact CONS - Can’t record 4K videos - Fake shutter sounds |

Wondershare Filmora supports most video formats that you can find. If you have no idea about which software can edit the video filmed by your camera, try Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much easier

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox