Building a Billion-View Empire: Your Step-by-Step Youtube Strategy

Case Study: How to Grow on YouTube to Have Millions of Subs

Shanoon Cox

Oct 26, 2023• Proven solutions

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You’ve probably heard of stories about individuals who managed to find financial success on YouTube. If your dream is to make money on YouTube it’s important to remember that regular people are doing it.

Jesse Ridgway is the owner of the vlog McJuggerNuggets , which has grown to over 3.4 million subscribers. He makes enough money to live off of YouTube alone. Here is a case study of how he made his first $10,000 on YouTube:

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Jesse was one of the earliest YouTubers. He started his channel on December 9, 2006. Jesse never guessed that he would make enough money to live off of the videos he was creating. Here are some of the ways that he monetized his channel:

AdSense

Monetization of videos through AdSense is one of the easiest ways that you can start to profit off your videos. Registering for a Google AdSense can earn you between $0.30 and $2.00 per thousand ad impressions (an impression is a click, not a view). How much you make per ad impression depends on a lot of things, including the time of year. There are good months for advertising revenue and bad months. December is usually the hottest month for making money through AdSense because of the holiday shopping season. Some of the other months where you can see huge profits include September for back-to-school, June, and March.

More popular channels get higher paying ads, and it is harder to earn ad revenue in popular vlogging genres (i.e. gaming) than in more obscure niches.

Target the Right Demographic

Some of the largest YouTuber success stories are creators who primarily target younger audiences. Others target men or women specifically. Think about who you want your audience to be and make videos that will appeal to them.

Multichannel Networks

Once you hit a certain level of subscribership and views you will start getting invited to MCMs. In some cases, multichannel network promotions could entitle you to discounts on merchandise and products. Be careful: a multichannel network will always want you to sign a contract, and they will take over your AdSense account.

Social Blade

This site will provide details about your subscription count, which of your videos has the best watch time, and more. It will give you a good impression of what you should be including in your videos and how you can make more money from your channel.

Uploading Your Videos at the Right Time

Uploading videos at the right time will make sure that you are on the front page of recently uploaded videos when people are let out of school or taking a break from work. This will earn you lots of views. Set an upload time for all of your videos each day and stick to that schedule.

Check out Webinars

Looking into webinars and videos of what other popular YouTube experts have done will help you model their success.

Collaborate with Other YouTubers

When you create a collab video you and your partner are each introduced to each other’s subscribers.

Keep Quality Up

Putting time and effort into every upload will ensure that you won’t lose subscribers or viewers because you got a bit lazy.

Do Follow-Up Videos

If you have a particular video that has a lot of views, you may want to consider creating follow-up videos. This can be a great way to generate lots of views.

Complete Regular Research

Regular research into your target market will help you to create the trendiest new content.

Don’t Get Discouraged

Timing and luck are definitely two of the biggest factors in becoming a success on YouTube. If you are willing to keep working and don’t get discouraged you will eventually earn profits.

Edit Your Videos with High-Quality Video Editor

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shoot and Score: Top Techniques for Great YouTube Cinematography

10 Tips For Shooting Profesional YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

We have mentioned before about the equipment you should have to start your YouTube video shooting , however, being methodical in your approach to the video making process and knowing exactly what and where you are going to stage and record will increase the quality of the content. Focus on the technical aspects of your YouTube video before you actually start shooting and strive to be well prepared for all the challenges a day on the set may bring.

These and other useful tips may help you make better videos for your YouTube channel, so let’s explore different ways of improving your video making skills.

10 Tips for Shooting Better YouTube Videos

All videographers agree that you shouldn’t come to the set unprepared. Everything has to be in its place, no matter how insignificant it may seem, because a tiny detail can completely ruin the shot or even an entire day of work. These tips are going to help you avoid common mistakes, inexperienced video producers often make.

1. Write the Script

Everything starts with a script, at least in the cinematography world. You don’t have to write long, detailed descriptions of all scenes, just make a short note of every scene, what is being said in the shot, on-screen actions, camera positions, and so on. By doing this, you’ll save yourself a lot of valuable time, you can then dedicate to other burning issues on the set. Besides, knowing what you are going to say throughout the video so you don’t have to improvise all the time is going to help you feel more relaxed in front of a camera.

2. Build the Set (Lighting included)

Don’t leave anything to chance. You should control everything that is going to be in the shot, so avoid working at locations you can’t at least partially control. Shooting in studio-like conditions will enable you to carefully select the scenography and to design light so it matches the scene perfectly. The actors must always be clearly visible to the audience, which is why you need to pay attention to where they are located in the shot and how much light you have in that part of the shot.

3. Keep Your Batteries Charged

There is nothing more frustrating than arriving at the set anxious to start shooting just to find out that the batteries are empty. Charge the batteries at the end of each day on the set, because the chances are that you are going to need them early in the morning. Always have several spare batteries with you, so even if one battery is empty you have the replacement ready. You can also prolong the battery life by switching the camera off when you are not recording.

4. Do a Microphone Check

Capturing audio with an external microphone drastically increases the quality of the sound in your videos. That’s why making absolutely sure that all cables are connected and that the microphone is perfectly placed is paramount if you want to get the sound right. The host or the hosts of the video must be at the right distance from the microphone, usually, the length of their fist with the thumb and pinky finger extended, but this can vary a few inches to either side.

Check out the best microphone for YouTuber in 2018

5. Pay Attention to The Shot Composition

The rule of thirds is a common composition principle used by videographers to create balanced and unified images. The rule suggests that the subjects in a shot should be placed at the intersections of the lines that divide the screen. Most digital cameras have a grid that makes using the rule of thirds quite simple because you can easily see when the subjects in the shot are not positioned correctly.

This is just one of many shot composition techniques you have at your disposal, and as you gain more experience you’ll learn how to combine them and get aesthetically pleasing results.

6. Always Record Videos in Landscape Mode

Posting vertically oriented videos to your YouTube channel will make you look unprofessional because portrait mode is never used for capturing videos. YouTubers who record their videos with Smartphones are more likely to fall into this trap, but all you need to do to avoid this is remember to hold the device horizontally.

By switching to portrait mode, you’ll be cropping the frame in a way, so you might unknowingly end up removing parts of the shot you wanted to record.

In case that you want to convert your portrait video to landscape, do not miss this article about How to Convert A Portrait Video to Landscape.

7. Eliminate The Background Noises

Professional microphones can pick up even the softest sounds, that might prove difficult to remove in the post-production. You can reduce the noise levels in your videos by using shotgun microphones that only capture sounds that come directly into the microphone, or by using the omnidirectional mic to eliminate the wind if you’re shooting on an outdoor location.

Background noises can be particularly unpleasant when recording narration, because the viewers of the video may not want to watch it until the end if they can’t hear what the person in the video is saying.

If it is hard for you to record your YouTube video in quite environment, you can remove the background noise by using some video editing software. For YouTubers, we recommend you to try Wondershare Filmora to de-noise. Check the video below about how to remove background noise with one click.

8. Keep The Shot in Focus

You can always keep the shot in focus by simply enabling the autofocus feature, but if you do so you won’t be able to control where the focus is going to be. Pulling focus manually is an art that takes years to master, and you have to keep practicing it as much as you can in order to become good at it.

The best way to deal with out of focus shots is to avoid shooting scenes that include a lot of action because you won’t have to pull focus that often.

9. Put The Camera on a Tripod

The footage you produce should be smooth and free of camera shakes. All video cameras pick up vibrations easily, so even the slightest movement or impact can ruin a shot. Putting the camera on a tripod is one of the best ways to stabilize the shot and avoid camera shaking.

In addition, a tripod enables you to maintain image stability even when shooting form lower or upper angles, something that cannot be achieved by simply holding the camera.

We have chosen some of the best tripods that you can use for starting a YouTube vlogging Video shooting . If you are using a 4K camera, here are some tripods that you can use for your 4K Cameras .

10. Find The Best Angle

Every scene has its perfect angle, you just have to find it. This job is much easier if you have already built the set and adjusted the lighting before approaching the shot selection process because it will allow you to know exactly where the camera should be.

The camera position depends on a number of factors, including the video’s aesthetics or the action that takes place in the shot, and you have to go through this process for each shot in your video.

Read More to Get : How to Download YouTube Videos without Any Software Easily >>

Conclusion

Hopefully, the tips we provided in this article are going to help you create better YouTube videos. There are hundreds of tricks you’ll have to learn as your skills become more polished, but sometimes just paying attention to the basic rules of videography is more than enough to create a stunning video.

Leave a comment and let us know which tips helped you the most or tell us which useful tips we failed to mention in this article.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett