Final Flourishes: Crafting Memorable Video Closures

How Can You Make Outstanding YouTube Outro?

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

• Part 1: What is an Outro?
• Part 2: How to Create Outstanding YouTube Outro?
• Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

• Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

• Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

• Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

• Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

• Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

YouTube Growth Hacking for New Videographers

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

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The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox