Flavorful Footage: Kitchen Film-Making 101

How to Make a Cooking Video in Steps - an Ultimate Guide

Richard Bennett

Mar 27, 2024• Proven solutions

Cooking and food-oriented videos are among the most outreaching and popular categories of content to publish online, notably, on YouTube, Facebook, or Instagram. So if you are a cooking aficionado, you have excellent potential to gain positive attention and a loyal audience. But to create engaging videos, you’d need a lot more than excellent culinary skills. This article aims to enlighten aspiring food and recipe vloggers about the essentials of video making straight out of the oven, to create enriched content that’s professional, neat, and viral-worthy.

• Part 1: What to Prepare Before Making a Recipe Video?
• Part 2: Make a Cooking Video with Filmora: a Step-by-Step Guide
• Part 3: Tips to Make Your Cooking Videos Stand Out
• Part 4: How to Promote Your Cooking Channel on YouTube?

What to Prepare Before Making a Recipe Video

While you would know best about the prep work needed for the recipes, the prep work for making a video starts with a plan. What goes into the plan?

Brainstorm this equation - Main Content + Duration + Light + Sound + Camera + Camera Angle, Shots & Transition.

The main content is how you picture the finished video. Ask yourself - Do you want an intro gig? Are you going to talk in the video or show only hands and the cooking with a piece of background music? How do you wish to present the ingredients? Would there be additional tips? At what platform are you going to publish your content? How long should be your clippings? Consider all these questions to chalk out a basic framework of your video

The camera is a pivotal element. Whether it is a smartphone or a hi-fidelity digital camera, it is worthwhile to familiarise the best positions and light orientations and the capacity of the device to produce the best quality picture.

How is your sound going to be like? If you are going to talk in the video, it is recommended that you use a microphone. Or else, you can also use background sound. But to mix sound with the video, you’d need an excellent sound editing tool.

Finally, comes the editing and finishing part. Eventually, you’ll need purposive video-editing software to help you work out the video transitions, sound, and visual effects.Choose a toolkit that is easy to learn and that you can get comfortable with so that the job of video editing doesn’t take the focus away from the main task of cooking.

Now, once you have all the essential ingredients to create your video, start practicing. Remember that it is the most natural thing for the first videos to appear amateurish or inept. And that is part of the plan. Don’t be disheartened and keep going.

Make a Cooking Video with Filmora: a Step-by-Step Guide

As one of the easiest-to-use video editing tools, the full-featured Filmora is the right choice considering it can fit most of your needs. Moreover, you’d be delighted to know that the software also has a series of features and functions and even tutorial videos dedicated to cooking videos.

Step 1: Filming the Video

Whether you are going to present a traditional cook-with-me style video or feature the contemporary “jump-cut” style focusing on speedy short videos, you need to prepare all the equipment and ingredients to suit the frame by frame shots. Consider spills, drops, overcooking, etc. as part of the process, so keep adequate substitutes to continue with your project unwaveringly. If you are using a phone, keep it fully charged up. And have a plan beforehand about what you should do when you get an urgent call while shooting. Also, consider doing a site investigation of the shooting spot for any fragile items, pointy corners, slippery areas, curious pets, etc. to avoid trips and falls in the middle of the filming, especially when working with a cameraman who’s following your movement. If you are using a tripod, and floor-standing lights, remember to secure the equipment with plenty of adhesive tapes, lest they bump into an expensive trip or fall.

Step 2: mport Your Video In Filmora

You need to sync the device that you used to film the video with the computer that has Filmora installed. It may be a phone or a camcorder. Once the devices are synced, you should launch the Filmora software and go the “Media” button at the top right toolbar. There you will find the “Import” button. You will get a pop-up message asking you to choose the type of device. Select the right one, and your video will be imported in the Filmora interface.

Step 3: Edit Video Pace: Time-Lapse, Jump Cut, Slow Motion

To create crisp, fast-paced videos, you don’t have to gobble up the content eyeing at the duration. Think smart when you have the resources of a tool like Filmora. Here are the three best features that help you create fast-paced yet well-defined recipes.

Time-Lapse: The time-lapse feature allows you to adjust the speed of the video from slow-motion to 10x faster. To use this, double click on a specific clip in your imported video and open the custom speed settings. Use the adjusting meter beside speed to make your clip as fast or slow as you want. You may use the same feature to introduce the slow-motion effects in certain areas of the video.

Now, when you are using either the fast-forward or slow-motion effects, it is best to have stable video footage with consistent lighting and a static background. There are also the options of Reverse Speed that can play the clip backward, as in flash-back. The Ripple edit feature allows you to cut short a long clip seamlessly.

Jump Cut: The Jump Cut is about snipping unwanted areas in the clip. It may sound like the Ripple edit mentioned above, but the ripple edit is more functional for cutting short a continuous video so that the viewer won’t realize the snip. For the Jump Cut, it doesn’t have to be a constant clip. You can get to the next frame or scene with an abracadabra move.

To use Jump Cut, place the cursor over the starting of the clip that you want to cut, and right-click on it and select “Split” (the “scissors” feature on the toolbar does the same thing). To make this look neat, preview the portion of the clip once again and delete the cuts between two clips with the same right-click.

Step 4: Understanding Transitions on Filmora

Transitions make your video more interactive and help you segregate the video from frame-to-frame with effects like dissolve, fade, flash, etc. there are numerous transition options available within the Filmora suit.

The best way to do this drag and drop the clips on the timeline is to trim parts of the clip to shorten it. Once you have all the clips in place, go to the “Transitions” options at the top toolbar to apply it on the end or start of each clip.

Step 5: Audio, Playback & Sound Edits

There are plenty of options that you can remove background noise, add voiceover, add music, and detach audio from video. Refer to the Audios section from your toolbar.

Step 6: Save to Drive/ Emport/ Publish

Once you are satisfied with your content, then go to Export. Choose the format of the video, MOV, MP4, MPG, etc. and whether you wish to publish directly or save to drive.

Tips to Make Your Cooking Videos Stand Out

• Lighting is your best friend. Invest in some quality spotlights or use the best of daylight.
• Mind your video duration. Short and Simple videos get the most views, but your content should not look incomplete. It is not a fact that long and elaborate videos do not get a place on the table; it is all about the relevance of your content. So don’t stop till you get enough.
• If you appear in the video, keep yourself always look good.
• Keep your video titles relevant and prominent, so that people looking for it can readily find it.
• Have a scrumptious custom thumbnail.

How to Promote Your Cooking Channel on YouTube

• Create an inventory before publishing videos. YouTube vlogging is valued for consistency. If you have a list of 10, 15, 20 videos, then you can have enough time in hand to film your next videos.
• Have a consistent style to create brand recognition. Do you think branding is not for Vlogs? Well, I suppose you might be wrong. Branding is for anyone who uses it.
• Share the link of your YouTube videos on other platforms like Twitter and Facebook.
• Encourage your viewers to comment on the video.
• Explore the different YouTube SEO strategies and use the accurate keywords in your video descriptions with hashtags.

With prior planning and practicing, you are bent on developing more confident moves and camera angles. Once you have that, follow this step by step guide to gain speed and prowess and also enjoy the whole adventure.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Top Recruiter Shorts: Find Your Motivation

Get Inspired from Top 10 Recruitment Videos

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown