Free Tools and Tricks: Creating Compelling YouTube Video Ads

How to Create Video Ads for Free in YouTube Video Builder

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

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Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Income Investigation: The Streamlined 3-Part Method to Assess Your YouTube Income Levels

There have been lots of user queries similar to the one above about how to check YouTube income lately. Honestly, YouTube has made it easy for users to track their revenue analytics on the platform, thus making it easy for creators to track how much they make and other revenue data.

So, if you don’t know how to check YouTube income, don’t worry, this article will teach you the simple steps to check your YouTube. Plus, you’ll find out how your YouTube earnings are calculated. Just stick with us.

1. Post quality videos
2. Upload videos regularly
3. Promote your Videos

• Hot FAQs on YouTube channel earnings check

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

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