![[Updated] In 2024, From Beef to Brilliance Jake Paul’s Youtube Transformation](https://thmb.techidaily.com/dfd36bdece1f9de4c3b950ac0cec685d6ee5d1281721c2dd1a2340c4240b4f62.png)
"[Updated] In 2024, From Beef to Brilliance Jake Paul’s Youtube Transformation"
From Beef to Brilliance: Jake Paul’s Youtube Transformation
Jake Paul’s YouTube Success Story - All You Need to Know
Richard Bennett
Oct 26, 2023• Proven solutions
There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.
How Old Is Jake Paul?
Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.
Logan Paul and Jake Paul
He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.
Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.
For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.
But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).
Image resource: BBC NEWS
Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.
Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.
Jake Paul and Disney
Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.
Image resource:tubefilter.com
Team 10
In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.
More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.
Image resource:venturebeat.com
On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.
As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.
Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.
What About Social Media Success Can We Learn From Jake Paul?
Quick Follower Growth Through First-Mover Advantage
When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.
Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.
Commitment To Consistent Delivery of Audience-Centered Content
Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.
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Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Starting Strong with the Best Studio Tech for Novices
YouTube Equipment Starter Guide For Beginners
Sumia Rafique
Feb 19, 2024• Proven solutions
If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.
Part 1: YOUTUBE EQUIPMENT: CAMERA
The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:
What To Look For In A Camera As A YouTuber
1. Fully articulated screen (flip screen)
2. Good continual auto focus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
### Best Cheap Vlogging CamerasBelow are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).
| Camera | Release Date | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|---|
| Yi 4KAction Camera |  |
February2017 | Action Camera | No | Yes | $169 (MSRP) |
| NikonCoolpixA900 |  |
February2016 | Compact | Flip Up | Yes | $399 (MSRP) |
| NikonCoolpixB500 | 
| February2016 | SLR-like (bridge) | Tilting | No | $250 (MSRP) |
| PolaroidCube+ | 
| June2015 | Action Camera | No | No | $99 (MSRP) |
| SonyAlphaa5100 | 
| August2014 | Mirrorless | Flip Up | No | $450 (MSRP) |
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Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots. |
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Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that. |
| | Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features. |
| | Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions. |
| | Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best. |
Best Entry-Level and Mid-Range Vlogging Cameras
If you have a bigger budget to work with, the following vlogging cameras are great options:
| Camera | Release Date | Camera Type | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 |  |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| CanonEOSM100 | 
| August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS RebelSL2 | 
| June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i | 
| February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOS80D | 
| February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode. |
|---|
| | Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe. |
| | Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen. |
| | Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps. |
| | Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video. |
Part 2: YOUTUBE EQUIPMENT: LENS
A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!
When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.
The Wide-Angle Lens
Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.
Optical Image Stabilization
You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.
For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .
Part 3: YOUTUBE EQUIPMENT: TRIPOD
 |
Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free. |
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Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot. |
Part 4: YOUTUBE EQUIPMENT: MICROPHONE
Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.
| Top Condenser Mics For Music and Singing | Top Condenser Mics For Voiceovers-Podcasts, Interviews | Top On-Camera Shotgun Mics | Top Shotgun Mics | Top Low-Profile Lavalier Mics |
|---|---|---|---|---|
| Audio-Technica AT2035 Rode NT1-A AKG C214 | Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster | Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 | Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 | Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2 |
To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!
Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES
Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:
- Arkon Tripod Mount
- FLII Selfie Ring Light
- RODE VideoMic Me
- Aukey Optic 3-in-1 Smartphone Lens Set
- iOgrapher Go for Android and iPhone
- Manfrotto TwistGrip System
Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .
Part 6: YOUTUBE EQUIPMENT: LIGHT
Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.
The solution to this problem is getting additional video lighting equipment with daytime light bulbs.
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Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light. |
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On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job. |
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LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see. |
| 
| Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light. |
If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .
Part 7: YOUTUBE EQUIPMENT: COMPUTER
After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.
Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.
The following three laptop computers handle video editing very well:
- MacBook Pro With Touch Bar
- Dell XPS 15
- Microsoft Surface Book 2
Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .
Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE
| FREE VIDEO EDITING SOFTWARES | PAID VIDEO EDITING SOFTWARES |
|---|---|
| OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . | Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99 |
YOUTUBE EQUIPMENT: AUDIO
Music Libraries
Music is an important part of YouTube video creation. Here’s where you can get access to music:
| ROYALTY-FREE MUSIC LIBRARIES | PAID MUSIC LIBRARIES | PAID SUBSCRIPTION MUSIC LIBRARIES |
|---|---|---|
| Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library | Premium Beat Audio Jungle | Audio Network Audio Blocks Epidemic Sound |
Sound Effects
Free Sound Effect Sites
- Filmstock Sound Effects
- Freesound
- PacDV
- Sound Bible
- Sound Gator
- Sounds Crate
- Zapsplat
Sumia Rafique
Sumia Rafique is a writer and a lover of all things video.
Follow @Sumia Rafique
- Title: [Updated] In 2024, From Beef to Brilliance Jake Paul’s Youtube Transformation
- Author: Jeffrey
- Created at : 2024-08-20 13:44:19
- Updated at : 2024-08-21 13:44:19
- Link: https://eaxpv-info.techidaily.com/updated-in-2024-from-beef-to-brilliance-jake-pauls-youtube-transformation/
- License: This work is licensed under CC BY-NC-SA 4.0.