From Content Maker to Cash Magnet: Youtube’s Guide to Ad Revenue

Monetize YouTube Videos | The Ultimate Guide to Ad Revenue

Richard Bennett

Oct 26, 2023• Proven solutions

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Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

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Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Ignite Your Creativity: Making Dynamic Splitscreen Videos

How to Make a Creative Split-screen Video for YouTube?

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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