From Creator to Critic: Evaluating Video Value Across Platforms

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Dull to Delightful: Text that Tumbles and Twirls

How to Create Animated Bouncing Text

Liza Brown

Mar 27, 2024• Proven solutions

Earlier, you learned how to have a bounce text effect in Adobe After Effects . However, because AE is a complex application and has a steep learning curve, this section explains the two alternative ways to get the same effect on your existing video footage.

Method 1: How to Create Bouncing Text in Filmora Video Editor?

When talking about Wondershare Filmora , the application is populated with several presets for texts and titles, animations, effects, filters, and much more.

These pre-built templates not only make your task easier, they also save your decent amount of time that you would spend while working with After Effects or any other similar app that requires you to build things from scratch.

You can follow the instructions given below to add animated bounce text to any of your video footages with Filmora:

Step 1: Add a Footage to Timeline

Launch Wondershare Filmora on your Windows or Mac PC. By default, the aspect ratio of the project is set to 16:9. Click anywhere inside the Media window at the upper-left section, and select and import footage you want to add bounce text to.

Step 2: Insert Text and Add Bounce Effect

Click Titles from the standard toolbar at the top, and click and drag your preferred title template from the Library to the timeline. In case you don’t want any specific animation or style on the title, you can use the default title.

In the timeline, double-click the title you just added, use the upper-left section to edit the text, go to the Animation tab from the left pane, scroll down the list, and double-click the Up Down 1 or Up Down 2 preset to apply the bounce effect to the credits. Click OK to save the changes and to get back to the main window.

Step 3: Add Shake Filters

Go to Effects from the standard toolbar, expand the Filters category from the left pane, and click Shake. From the Library window, click and drag your preferred shake filter to the timeline. Here, I will choose Mild.

You can customize the default effect by double-clicking the shake filter in the timeline, using the sliders in the upper-left area of the interface to make necessary adjustments, and then clicking OK to save the changes and to get back to the previous interface.

Step 4: Export the Final Output

Click EXPORT from the top of the interface, go to the Local tab in the Export box, choose your preferred output format from the list in the left, make required customizations from the right pane, and click EXPORT from the bottom-right corner to export the video.

Now, you can add the bouncing text video and the background video to the timeline, and then place the bouncing text video above the background video track.

Double click the text track, go to the Chroma Key effect, select the Color Picker tool, and click anywhere in the Preview window to get things right. Finally, export the entire project to your preferred output format as explained in Step 4.

As explained before, Wondeshare Filmora makes the entire process of creating and adding bounce text effect pretty simple. With all the pre-build templates, and the versatility of the options that can be used to customize those presets, you can come up with the effects that are usually obtained when you start generating them from the scratch.

Method 2: Generate Animated Bouncing Texts Online

If you don’t want any heavy and resource-intensive app on your PC merely for some special text effects, you can try any of the online solutions instead. The benefit of using any such web app is that all the processing is done on site’s server, and it is only a web browser and an Internet connection that you need to have at your side.

Some most trusted websites to generate bounce text are listed below:

1. ENGFTO

Website: https://engfto.com/index/create%5Fanimated%5Fbouncing%5Ftext/0-26

You can follow the instructions given below to use Engfto to generate bouncing text for your footages:

Step 1: Get to the Animated Bouncing Text Page

Launch your favorite web browser, and go to the link given above to get to the Engfto’s animated bouncing text page.

Step 2: Customize Text and Preferences

Modify the values in the fields under the SIZE AREA and TEXT sections to customize the text area, the text itself, its size, and font. Next, adjust the values in the fields under the EFFECT PARAMETERS section to get the required bounce effect. Also, use the fields under the BACKGROUND section to either change the background color, or pick a background image from your PC.

Step 3: Obtain the Animated Text

Click the SAVE GIF ANIMATION button from the lower section of the page to download the animated text to your PC.

2. Loading.io

The instructions given below explain how to use Loading.io to get animated bounce text effect for your footages:

Step 1: Get to the Loading.io Webpage

Launch your favorite web browser and go to https://loading.io/animation/text/ .

Step 2: Customize the Text and Choose Animation Effect

Use the options available on the webpage to type your text, and change its font, color, background, transparency level etc. Select Bounce (or any of its variants) from the Animation drop-down list, and adjust the speed using the Speed slider.

Step 3: Obtain the Text

Click your preferred option from next to the Download As section to download the animated text to your PC.

Note: Regardless of the web solution you choose to generate and obtain animated bounce text, you will still need a post-production tool to add the downloaded text to your footage.

Conclusion

Generating bounce text effect is much simpler when you use Wondershare Filmora or any of the online solutions as explained in Method 2. While the former gives you more flexibility when it comes to customizations, the latter doesn’t require any app to be installed on your PC. In addition, many times the web apps offer their services for free, and therefore they are preferred by the novice users who are not much into post-production processes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown