From Novice to Expert: Mastering Video Identity on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

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How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying to invent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

How To Acquire Standardized Thumbnails From Youtube: Online & Desktop Options

How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac]

Richard Bennett

Mar 27, 2024• Proven solutions

A YouTube thumbnail is the minimized edition of a video that a viewer sees first when they are looking for relevant content that presents the desired satisfaction. The miniature clips with conspicuous images that one can click on to view the contents of a video are what YouTube thumbnails are. People have varying reasons to download YouTube thumbnail. One of them is that you may have already uploaded the video and want to save the thumbnail on your computer. Other people want to download YouTube thumbnail for work use, designing, blogging, or just to share it with friends. In this article, we are going to discuss three easy ways to download YouTube thumbnail. You will learn:

• 1. How to Download Thumbnail from Your Own YouTube Video?
• 2. How to Download YouTube Thumbnail by Online Downloader?
• 3. How to Download YouTube Thumbnail by a Custom URL?
• 4. Warning and Notice
• 5. Bonus Tip-Create YouTube Thumbnail for Free

1. How to Download Thumbnail from Your Own YouTube Video?

If you want to download the thumbnail from your own YouTube video, then all you need to do is:

• Simply open the video manager.
• You then need to click on the Edit button next to the video.

• Hover your mouse pointer over the thumbnail and some options will show up. Click on Download image

• The thumbnail image of your video will show up. Right click it, select Save Images As, and you will then have to choose the location that you would want to save the file in and that’s about all it takes to download YouTube thumbnails from your videos.

Click here


2. How to Download YouTube Thumbnail by Online Downloader?

Alternatively, you can also download YouTube thumbnail from an online YouTube thumbnail downloaders. It’s free to use and you don’t need to register any service. Here are the steps:

• Click Here to open the online YouTube Thumbnail Downloader
• Copy the URL link of your YouTube video and paste it to the box. Then click Download Now button

• Once you click on download it will give you several resolutions to save it to your computer or Smartphone. This method also allows you to choose a variety of sizes that are going to be compatible with your device

• Upon clicking on download, you will get the save as prompt to choose the destination that the thumbnail to be stored in. Then it is up to you to decide on the name you would want the thumbnail to have or just leave it with the default name.

3. How to Download YouTube Thumbnail by a Custom URL?

You can also download YouTube thumbnail by a direct url. Let us see how it can done using this method:

• Get the ID of the YouTube video. Just open that video on YouTube and a long address will appear has some random letters and numbers that come after the equals sign. This is the actual video ID that you need to use to download the thumbnail.

• All the YouTube thumbnails can be accessed using the same URL. You only need to go to the url in the picture below.

• Copy those random numbers that we said are the video ID and paste them in the part that says ID in the above URL then click on enter.

• When the video is open just right-click anywhere in your browser and select save image as to download YouTube thumbnail on your computer. This URL is the one that will give you the best resolution of the video that you want.

4. Warning and Notice

If the video belongs to someone else then the copyright belongs to that person. It is common for people to steal other people’s work and post it as their own and that is a breach. Even if you are to include a note that indicates the original creator it would still be their work and not yours. You will require having permission from the owner especially if you intend to use it for commercial purposes. Otherwise, you will be infringing on their rights and can be liable for legal action.

YouTube is very strict on works that infringe copyrights and is quick to block or pull-down such videos. If someone notices that you are using their thumbnail or video and reports it YouTube takes it down. It is possible for you to simply contact the owner of the video to ask for the permission with an explanation of the purpose.

5. Bonus Tip-Create YouTube Thumbnail for Free

There are various ways you can create YouTube thumbnails that captivate the attention of the intended viewers. We are going to look at how to simply do it with Canva that you could use to accomplish the task with perfection. It has a state of the art interface that is easy to use. Here is how:

• Pick a presentable template in the Canvas library that has hundreds of diverse YouTube thumbnail designs. You have a wide range to pick the design that best suits your desired taste or alternatively design the template from the scratch if you have the knowhow.
• Select the professional graphic design elements you would want to incorporate. There are an excess of 2 million images at your disposal here and you can add your own. You will find custom frames, icons and banners to create YouTube thumbnail here.
• In the placeholder that allows you to include a message there are countless fonts to make a choice from for free.
• You can easily customize your YouTube thumbnail by altering the colors, fonts or background to give it an irresistible appearance.
• Share or download the finished YouTube thumbnail.

Don’t want to switch between software to create your YouTube thumbnail? Try Filmora

For some of us, switching between different softwares can be troublesome. Then try Filmora! You can not only edit your video, but also create thumbnail with it. Learn how to create a thumbnail for free using Filmora and try out its editing features yourself.

Note:

The content of your video should feature as a snapshot in your YouTube thumbnail for it to create a sense of suspense thus curiosity. The caption you choose to go with your thumbnail must be captivating and relevant to the content. It is these minor details that you include to create YouTube thumbnail that draws a lot of traffic to your video.

You may also like: Top 10 Best Free YouTube Thumbnail Makers

Conclusion

There is little difference in the method in the methods to download YouTube thumbnail as they are all easy to master. You will also come across some extensions that are added to the browser to perform the same function with similar results. The tricky part here is how to create YouTube thumbnails as it might require the touch of an expert. YouTube thumbnails play an important role in SEO thus the need to consult better-equipped people for that role if you are not up to it. The experts in the field are also aware of the trends and will advise you accordingly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett