From Startup to Success: Skyrocketing Youtube Subs

Case Study: How to Grow on YouTube to Have Millions of Subs

Shanoon Cox

Oct 26, 2023• Proven solutions

0

You’ve probably heard of stories about individuals who managed to find financial success on YouTube. If your dream is to make money on YouTube it’s important to remember that regular people are doing it.

Jesse Ridgway is the owner of the vlog McJuggerNuggets , which has grown to over 3.4 million subscribers. He makes enough money to live off of YouTube alone. Here is a case study of how he made his first $10,000 on YouTube:

Case Study of McJuggerNuggets

Jesse was one of the earliest YouTubers. He started his channel on December 9, 2006. Jesse never guessed that he would make enough money to live off of the videos he was creating. Here are some of the ways that he monetized his channel:

AdSense

Monetization of videos through AdSense is one of the easiest ways that you can start to profit off your videos. Registering for a Google AdSense can earn you between $0.30 and $2.00 per thousand ad impressions (an impression is a click, not a view). How much you make per ad impression depends on a lot of things, including the time of year. There are good months for advertising revenue and bad months. December is usually the hottest month for making money through AdSense because of the holiday shopping season. Some of the other months where you can see huge profits include September for back-to-school, June, and March.

More popular channels get higher paying ads, and it is harder to earn ad revenue in popular vlogging genres (i.e. gaming) than in more obscure niches.

Target the Right Demographic

Some of the largest YouTuber success stories are creators who primarily target younger audiences. Others target men or women specifically. Think about who you want your audience to be and make videos that will appeal to them.

Multichannel Networks

Once you hit a certain level of subscribership and views you will start getting invited to MCMs. In some cases, multichannel network promotions could entitle you to discounts on merchandise and products. Be careful: a multichannel network will always want you to sign a contract, and they will take over your AdSense account.

Social Blade

This site will provide details about your subscription count, which of your videos has the best watch time, and more. It will give you a good impression of what you should be including in your videos and how you can make more money from your channel.

Uploading Your Videos at the Right Time

Uploading videos at the right time will make sure that you are on the front page of recently uploaded videos when people are let out of school or taking a break from work. This will earn you lots of views. Set an upload time for all of your videos each day and stick to that schedule.

Check out Webinars

Looking into webinars and videos of what other popular YouTube experts have done will help you model their success.

Collaborate with Other YouTubers

When you create a collab video you and your partner are each introduced to each other’s subscribers.

Keep Quality Up

Putting time and effort into every upload will ensure that you won’t lose subscribers or viewers because you got a bit lazy.

Do Follow-Up Videos

If you have a particular video that has a lot of views, you may want to consider creating follow-up videos. This can be a great way to generate lots of views.

Complete Regular Research

Regular research into your target market will help you to create the trendiest new content.

Don’t Get Discouraged

Timing and luck are definitely two of the biggest factors in becoming a success on YouTube. If you are willing to keep working and don’t get discouraged you will eventually earn profits.

Edit Your Videos with High-Quality Video Editor

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Get Started with YouTube Video Ad Building Without Spending

How to Create Video Ads for Free in YouTube Video Builder

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett