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How to Edit YouTube Channel Description

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

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Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

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Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

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Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Launch Free Youtube Events: A Step-by-Step Guide

How to Host a Webinar on YouTube for Free

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

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Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales